5. GE – MRI Machine
http://www.youtube.com/watch?v=jajduxPD6H4
6. What is Human Centered Design ?
Human-centered design is about believing you can
make a DIFFERENCE, and having an intentional
PROCESS in order to get to new, relevant
SOLUTIONS that create POSITIVE IMPACT.
How might we design a
cook stove
that reduces the amount
of smoke
inhaled by the user?
How might we design a
toilet for
families living in areas with
no
sanitation infrastructure?
How might we redesign
the school
lunch program for an
entire city while
providing for differences
in individual
schools?
7. Human-centered design is a mindset !!
HCD gives you faith in your creative abilities and a
process for transforming difficult challenges into
opportunities for design.
It’s Human-Centered
It’s Collaborative
Several great minds
It’s Optimistic
Empathy and Understanding of needs
We can all create change—no matter how big a problem
It’s Experimental
Fail and to learn from your mistakes
19. Design Thinking – Empathy Phase
Build Empathy
Empathy
Define
Pair up for interviews - Interviewer and Note
taker
See through the eyes of your users
Steer with open-ended questions
Ideate
Prototype
Confirm, redirect, or stop conversation with
Close Ended questions
Apply 5 WHY Techniques
“There Are No
Facts Inside
Your Building,
So Get
Outside.”
Talk less, listen More
Validation
Take photos , Collect artifacts
Write down your impressions
Steve Blank, entrepreneur, author, and educator
http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversationwith-steve-blank/
20. Design Thinking – Define Phase
Empathy
Storytelling
Clustering
Personas
Task Flow
Analysis
Define
Framework
Ideate
Prototype
POINT OF VIEW
Hypothesis about
users’ needs
Validation
HMW Statement
* Source - http://www.3d-innovations.com/blog/?tag=design-thinking
22. Point of View and HMW Statement
Source – bootcamp bootleg d. School
23. Design Thinking – Ideation Phase
Empathy
Define
Source – bootcamp bootleg d. School
Brainstorm Rule
Ideate
Be Visual
Validation
Defer Judgment
Go for Quantity
Encourage Wild Ideas
Prototype
Go for Wild Ideas
One Conversation at a time
Build on the Ideas of Others
Stay Focused on topic
27. Acting / Role Play Prototype
Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg
28. Design Thinking – Validate Phase
Empathy
Test the Solution with a “demo” before Building the actual
product*
Define
Ideate
Prototype
Validation
* Source - http://lean.st/
* Source- Running Lean – Ash Maura
