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Human Centered Design

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Human Centered Design

Human Centered Design

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  • 1. Human Centered Design(HCD) Manik Choudhary, PMI-ACP, CSP, CSPO, PSM-1 manikchoudhary99@gmail.com
  • 2. Disclaimer  These are my personal opinions on the subject and in no way represent that of my employer.
  • 3. How might we solve water problem in rural India?
  • 4. Empathy !! http://www.youtube.com/watch?v=cDDWvj_q-o8
  • 5. GE – MRI Machine http://www.youtube.com/watch?v=jajduxPD6H4
  • 6. What is Human Centered Design ?  Human-centered design is about believing you can make a DIFFERENCE, and having an intentional PROCESS in order to get to new, relevant SOLUTIONS that create POSITIVE IMPACT. How might we design a cook stove that reduces the amount of smoke inhaled by the user? How might we design a toilet for families living in areas with no sanitation infrastructure? How might we redesign the school lunch program for an entire city while providing for differences in individual schools?
  • 7. Human-centered design is a mindset !!  HCD gives you faith in your creative abilities and a process for transforming difficult challenges into opportunities for design.  It’s Human-Centered   It’s Collaborative   Several great minds It’s Optimistic   Empathy and Understanding of needs We can all create change—no matter how big a problem It’s Experimental  Fail and to learn from your mistakes
  • 8. HCD - an approach any challenge !!
  • 9. Why Research ? Source - Inc. Startup
  • 10. Design Thinking Source - http://www.khoslaventures.com/design-thinking/
  • 11. Design Thinking DESIGN THINKING means creating INNOVATION by combining MULTIDISCIPLINARY TEAMS, creative SPACE and an iterative APPROACH.
  • 12. Innovation Source – http://www.nextupasia.com/how-design-thinking-can-change-the-world/ Source - http://doctorpreneurs.com/archives/2280
  • 13. Multi-Disciplinary Teams www.comakewith.us
  • 14. Creative Space Source – bootcamp bootleg d. School
  • 15. Iterative Approach *Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
  • 16. Iterative Approach Understand Observe Define Ideate Prototype Empathy Problem Space Solution Space Validate
  • 17. Iterative Approach Understand Observe Define Ideate Prototype Empathy Problem Space Solution Space Validate
  • 18. Design Thinking – Empathy Phase  Build Empathy Empathy Define  Pair up for interviews - Interviewer and Note taker  See through the eyes of your users  Steer with open-ended questions Ideate Prototype  Confirm, redirect, or stop conversation with Close Ended questions  Apply 5 WHY Techniques “There Are No Facts Inside Your Building, So Get Outside.”  Talk less, listen More Validation  Take photos , Collect artifacts  Write down your impressions Steve Blank, entrepreneur, author, and educator http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversationwith-steve-blank/
  • 19. Design Thinking – Define Phase Empathy Storytelling  Clustering  Personas  Task Flow Analysis  Define  Framework Ideate Prototype POINT OF VIEW Hypothesis about users’ needs Validation HMW Statement * Source - http://www.3d-innovations.com/blog/?tag=design-thinking
  • 20. Synthesis Framework Source – Ideo HCD Tool Kit
  • 21. Point of View and HMW Statement Source – bootcamp bootleg d. School
  • 22. Design Thinking – Ideation Phase Empathy Define Source – bootcamp bootleg d. School Brainstorm Rule Ideate  Be Visual Validation  Defer Judgment  Go for Quantity  Encourage Wild Ideas Prototype  Go for Wild Ideas  One Conversation at a time  Build on the Ideas of Others  Stay Focused on topic
  • 23. Design Thinking – Prototype Phase Empathy Define Ideate Source – bootcamp bootleg d. School  Physical  Storyboards  Wireframes  Acting  Interaction  Pretotyping Prototype Validation
  • 24. Physical Prototype Source - http://www.wooga.com/2011/03/lego-prototyping/
  • 25. Story Board Prototype Example storyboard from Arie Stavchansky, http://stavchansky.net
  • 26. Acting / Role Play Prototype Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg
  • 27. Design Thinking – Validate Phase Empathy Test the Solution with a “demo” before Building the actual product* Define Ideate Prototype Validation * Source - http://lean.st/ * Source- Running Lean – Ash Maura
  • 28. Des Source - https://novoed.com/designthinking/reports/166459
  • 29. References      IDEO HCD Tool Kit Inc. Startup TLC Labs http://uxthink.wordpress.com/2010/01/10/apple-design-proces/ http://theleanstartup.com/
  • 30. Thank you !!      Manik Choudhary manikchoudhary99@gmail.com LinkedIn - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-psm/1/54/529 Slide Share - http://www.slideshare.net/ManikChoudharyPMIACP Twitter – #manikchoudhary9

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