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Human Centered Design(HCD)
Manik Choudhary, PMI-ACP, CSP, CSPO, PSM-1
manikchoudhary99@gmail.com
Disclaimer
 These are my personal opinions on the subject and in no way represent

that of my employer.
How might we
solve water
problem in rural
India?
Empathy !!

http://www.youtube.com/watch?v=cDDWvj_q-o8
GE – MRI Machine

http://www.youtube.com/watch?v=jajduxPD6H4
What is Human Centered Design ?
 Human-centered design is about believing you can

make a DIFFERENCE, and having an inten...
Human-centered design is a mindset !!
 HCD gives you faith in your creative abilities and a

process for transforming dif...
HCD - an approach any challenge !!
Why Research ?

Source - Inc. Startup
Design Thinking

Source - http://www.khoslaventures.com/design-thinking/
Design Thinking

DESIGN THINKING means
creating INNOVATION by combining MULTIDISCIPLINARY TEAMS, creative SPACE and an
ite...
Innovation

Source – http://www.nextupasia.com/how-design-thinking-can-change-the-world/

Source - http://doctorpreneurs.c...
Multi-Disciplinary Teams

www.comakewith.us
Creative Space

Source – bootcamp bootleg d. School
Iterative Approach

*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
Iterative Approach

Understand

Observe

Define

Ideate

Prototype

Empathy

Problem Space

Solution Space

Validate
Iterative Approach

Understand

Observe

Define

Ideate

Prototype

Empathy

Problem Space

Solution Space

Validate
Design Thinking – Empathy Phase
 Build Empathy
Empathy

Define

 Pair up for interviews - Interviewer and Note
taker
 S...
Design Thinking – Define Phase
Empathy

Storytelling



Clustering



Personas



Task Flow
Analysis



Define



Fra...
Synthesis Framework

Source – Ideo HCD Tool Kit
Point of View and HMW Statement

Source – bootcamp bootleg d. School
Design Thinking – Ideation Phase

Empathy

Define
Source – bootcamp bootleg d. School

Brainstorm Rule

Ideate

 Be Visua...
Design Thinking – Prototype Phase

Empathy

Define

Ideate
Source – bootcamp bootleg d. School

 Physical

 Storyboards
...
Physical Prototype

Source - http://www.wooga.com/2011/03/lego-prototyping/
Story Board Prototype

Example storyboard from Arie Stavchansky, http://stavchansky.net
Acting / Role Play Prototype

Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg
Design Thinking – Validate Phase
Empathy

Test the Solution with a “demo” before Building the actual
product*

Define

Ide...
Des

Source - https://novoed.com/designthinking/reports/166459
References






IDEO HCD Tool Kit
Inc. Startup
TLC Labs
http://uxthink.wordpress.com/2010/01/10/apple-design-proces/...
Thank you !!






Manik Choudhary
manikchoudhary99@gmail.com
LinkedIn - http://www.linkedin.com/pub/manik-choudhary-...
Human Centered Design
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  1. 1. Human Centered Design(HCD) Manik Choudhary, PMI-ACP, CSP, CSPO, PSM-1 manikchoudhary99@gmail.com
  2. 2. Disclaimer  These are my personal opinions on the subject and in no way represent that of my employer.
  3. 3. How might we solve water problem in rural India?
  4. 4. Empathy !! http://www.youtube.com/watch?v=cDDWvj_q-o8
  5. 5. GE – MRI Machine http://www.youtube.com/watch?v=jajduxPD6H4
  6. 6. What is Human Centered Design ?  Human-centered design is about believing you can make a DIFFERENCE, and having an intentional PROCESS in order to get to new, relevant SOLUTIONS that create POSITIVE IMPACT. How might we design a cook stove that reduces the amount of smoke inhaled by the user? How might we design a toilet for families living in areas with no sanitation infrastructure? How might we redesign the school lunch program for an entire city while providing for differences in individual schools?
  7. 7. Human-centered design is a mindset !!  HCD gives you faith in your creative abilities and a process for transforming difficult challenges into opportunities for design.  It’s Human-Centered   It’s Collaborative   Several great minds It’s Optimistic   Empathy and Understanding of needs We can all create change—no matter how big a problem It’s Experimental  Fail and to learn from your mistakes
  8. 8. HCD - an approach any challenge !!
  9. 9. Why Research ? Source - Inc. Startup
  10. 10. Design Thinking Source - http://www.khoslaventures.com/design-thinking/
  11. 11. Design Thinking DESIGN THINKING means creating INNOVATION by combining MULTIDISCIPLINARY TEAMS, creative SPACE and an iterative APPROACH.
  12. 12. Innovation Source – http://www.nextupasia.com/how-design-thinking-can-change-the-world/ Source - http://doctorpreneurs.com/archives/2280
  13. 13. Multi-Disciplinary Teams www.comakewith.us
  14. 14. Creative Space Source – bootcamp bootleg d. School
  15. 15. Iterative Approach *Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
  16. 16. Iterative Approach Understand Observe Define Ideate Prototype Empathy Problem Space Solution Space Validate
  17. 17. Iterative Approach Understand Observe Define Ideate Prototype Empathy Problem Space Solution Space Validate
  18. 18. Design Thinking – Empathy Phase  Build Empathy Empathy Define  Pair up for interviews - Interviewer and Note taker  See through the eyes of your users  Steer with open-ended questions Ideate Prototype  Confirm, redirect, or stop conversation with Close Ended questions  Apply 5 WHY Techniques “There Are No Facts Inside Your Building, So Get Outside.”  Talk less, listen More Validation  Take photos , Collect artifacts  Write down your impressions Steve Blank, entrepreneur, author, and educator http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversationwith-steve-blank/
  19. 19. Design Thinking – Define Phase Empathy Storytelling  Clustering  Personas  Task Flow Analysis  Define  Framework Ideate Prototype POINT OF VIEW Hypothesis about users’ needs Validation HMW Statement * Source - http://www.3d-innovations.com/blog/?tag=design-thinking
  20. 20. Synthesis Framework Source – Ideo HCD Tool Kit
  21. 21. Point of View and HMW Statement Source – bootcamp bootleg d. School
  22. 22. Design Thinking – Ideation Phase Empathy Define Source – bootcamp bootleg d. School Brainstorm Rule Ideate  Be Visual Validation  Defer Judgment  Go for Quantity  Encourage Wild Ideas Prototype  Go for Wild Ideas  One Conversation at a time  Build on the Ideas of Others  Stay Focused on topic
  23. 23. Design Thinking – Prototype Phase Empathy Define Ideate Source – bootcamp bootleg d. School  Physical  Storyboards  Wireframes  Acting  Interaction  Pretotyping Prototype Validation
  24. 24. Physical Prototype Source - http://www.wooga.com/2011/03/lego-prototyping/
  25. 25. Story Board Prototype Example storyboard from Arie Stavchansky, http://stavchansky.net
  26. 26. Acting / Role Play Prototype Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg
  27. 27. Design Thinking – Validate Phase Empathy Test the Solution with a “demo” before Building the actual product* Define Ideate Prototype Validation * Source - http://lean.st/ * Source- Running Lean – Ash Maura
  28. 28. Des Source - https://novoed.com/designthinking/reports/166459
  29. 29. References      IDEO HCD Tool Kit Inc. Startup TLC Labs http://uxthink.wordpress.com/2010/01/10/apple-design-proces/ http://theleanstartup.com/
  30. 30. Thank you !!      Manik Choudhary manikchoudhary99@gmail.com LinkedIn - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-psm/1/54/529 Slide Share - http://www.slideshare.net/ManikChoudharyPMIACP Twitter – #manikchoudhary9
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