Learn what skills and talents are in hot demand for a changing economy. Discover how journalists can transition to new career tracks in communications and PR. Presentation given by Lynn Hazan at National Federation of Press Women (NFPW) National Conference, Chicago, IL (August, 2010)
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
Law Firm Marketing: The Relationship Between SEO and Social MediaRocket Matter, LLC
SEO plays a crucial role in driving website traffic, and social media, in turn, plays a key part in boosting SEO. While most law firms consider SEO and social media to be two distinct marketing efforts, the reality is that in order to be truly successful, those efforts must be integrated to develop a cohesive strategy that takes both into consideration.
In this presentation, you will gain a better understanding of the interrelationship between SEO and social media and how to use each to support the overall digital marketing goals and objectives of your law firm. Learn about strategies and best practices required to achieve a high ranking in search engines, while at the same time explain how social media can become an effective method to drive more traffic to your firm’s website.
Use LinkedIn, world's most advanced professional network, to help you make your next hire. Find tips on how to use LinkedIn's free and premium features to publicize your open positions or search the network for that perfect candidate.
LinkedIn is the perfect vehicle for interrupting the buying cycle of your prospect and positioning yourself as their trusted adviser.
www.TheProfile.Company
Your essential guide to law firm marketingQorus Software
This guide is a collaborative effort from three experts who all work closely with legal marketing teams and share their experience on how to build relationships with reporters, get the inbound marketing engine rolling, and seal the deal with tailored, consistent, pitches and proposals.
Contributors:
Larry Bodine (@larrybodine) - Editor-in-Chief of Lawyers.com
Visit the LawMarketing Portal website: www.LawMarketing.com
James Lee (@perceptio) - CEO of Perceptio
Learn more about Perceptio: http://perceptio.com/
Ray Meiring (@hammerhead) - CEO of Qors Software
Learn more about Qorus Software: www.qorusdocs.com
Having the right connections on LinkedIn can create breakthrough opportunities for your small business, from raising funds to making your first big sale. But how do you find and engage the right contacts? How do you network on LinkedIn in an effective, assertive, and professional way?
We explored this topic at our first LinkedIn Live event in Blacksburg, Virginia, where local LinkedIn experts and business leaders shared tactics for effective networking on LinkedIn. Here are some top tips from the day.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
Law Firm Marketing: The Relationship Between SEO and Social MediaRocket Matter, LLC
SEO plays a crucial role in driving website traffic, and social media, in turn, plays a key part in boosting SEO. While most law firms consider SEO and social media to be two distinct marketing efforts, the reality is that in order to be truly successful, those efforts must be integrated to develop a cohesive strategy that takes both into consideration.
In this presentation, you will gain a better understanding of the interrelationship between SEO and social media and how to use each to support the overall digital marketing goals and objectives of your law firm. Learn about strategies and best practices required to achieve a high ranking in search engines, while at the same time explain how social media can become an effective method to drive more traffic to your firm’s website.
Use LinkedIn, world's most advanced professional network, to help you make your next hire. Find tips on how to use LinkedIn's free and premium features to publicize your open positions or search the network for that perfect candidate.
LinkedIn is the perfect vehicle for interrupting the buying cycle of your prospect and positioning yourself as their trusted adviser.
www.TheProfile.Company
Your essential guide to law firm marketingQorus Software
This guide is a collaborative effort from three experts who all work closely with legal marketing teams and share their experience on how to build relationships with reporters, get the inbound marketing engine rolling, and seal the deal with tailored, consistent, pitches and proposals.
Contributors:
Larry Bodine (@larrybodine) - Editor-in-Chief of Lawyers.com
Visit the LawMarketing Portal website: www.LawMarketing.com
James Lee (@perceptio) - CEO of Perceptio
Learn more about Perceptio: http://perceptio.com/
Ray Meiring (@hammerhead) - CEO of Qors Software
Learn more about Qorus Software: www.qorusdocs.com
Having the right connections on LinkedIn can create breakthrough opportunities for your small business, from raising funds to making your first big sale. But how do you find and engage the right contacts? How do you network on LinkedIn in an effective, assertive, and professional way?
We explored this topic at our first LinkedIn Live event in Blacksburg, Virginia, where local LinkedIn experts and business leaders shared tactics for effective networking on LinkedIn. Here are some top tips from the day.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
This presentation on how to use LinkedIn for a job search was presented to the Omaha Career Networking Support Group on January 11, 2011. Jeff Quandt, Inbound Marketing Professional was the speaker. A video of the presentation can be found at http://vimeo.com/18917015
Social Networking - Building Your Professional Network Through Social ToolsKemal Brown
Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.
How HR Can Use Social Media for Recruitment and Candidate EngagementAlbert Qian
The proliferation of social media has enabled HR to reach out to more candidates than ever for their jobs. In this presentation, learn a few methods to be effective in extending your reach and finding the hire that fits best. Case study shares the success of Albert's List, a Facebook jobs community.
Listen to the recording here: https://attendee.gotowebinar.com/register/1249742669402153986
Sponsored by HRO
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
GPlus communities - Nurturing relationships and building an audienceJohn Moore
Google+ Communities should be a critical part of your strategy to build an audience for your content and by extension your business. Building and nurturing relationships has become major trend in marketing strategies for 2014.
Using G+ communities a key way to build trust and authority in your business segment which attracts an audience that is interested in what you and your business values and provides. Through that trust, authority, and relationships, your audience can become your business evangelists.
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn
Every minute of every day, opportunity is within reach on LinkedIn. See how four members use LinkedIn to unlock opportunity and how it can work for you.
LinkedIn Connect to Opportunity. Learn more at https://lnkd.in/b5Xr3nN
A talk given at EVO '10 conference in Park City UT as part of a panel on "Sales and Monetization." Directed at an audience of bloggers, Smirnov discusses how to forge effective partnerships with PR agencies that lead to monetized blogger campaigns. (June 26, 2010). UPDATED: audio track is now synched to the slides.
Down-and-dirty summary of planning theory adapted for bloggers to inspire critical thinking, goal setting, critical analysis of opportunities, and actionable plans in the expansive environment of online publishing. Follow-up to content presented at Type A Mom Conference, Asheville, NC, September 23, 2010 by Deb Rox, deb@3smartgirlz.com.
This presentation on how to use LinkedIn for a job search was presented to the Omaha Career Networking Support Group on January 11, 2011. Jeff Quandt, Inbound Marketing Professional was the speaker. A video of the presentation can be found at http://vimeo.com/18917015
Social Networking - Building Your Professional Network Through Social ToolsKemal Brown
Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.
How HR Can Use Social Media for Recruitment and Candidate EngagementAlbert Qian
The proliferation of social media has enabled HR to reach out to more candidates than ever for their jobs. In this presentation, learn a few methods to be effective in extending your reach and finding the hire that fits best. Case study shares the success of Albert's List, a Facebook jobs community.
Listen to the recording here: https://attendee.gotowebinar.com/register/1249742669402153986
Sponsored by HRO
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
GPlus communities - Nurturing relationships and building an audienceJohn Moore
Google+ Communities should be a critical part of your strategy to build an audience for your content and by extension your business. Building and nurturing relationships has become major trend in marketing strategies for 2014.
Using G+ communities a key way to build trust and authority in your business segment which attracts an audience that is interested in what you and your business values and provides. Through that trust, authority, and relationships, your audience can become your business evangelists.
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn
Every minute of every day, opportunity is within reach on LinkedIn. See how four members use LinkedIn to unlock opportunity and how it can work for you.
LinkedIn Connect to Opportunity. Learn more at https://lnkd.in/b5Xr3nN
A talk given at EVO '10 conference in Park City UT as part of a panel on "Sales and Monetization." Directed at an audience of bloggers, Smirnov discusses how to forge effective partnerships with PR agencies that lead to monetized blogger campaigns. (June 26, 2010). UPDATED: audio track is now synched to the slides.
Down-and-dirty summary of planning theory adapted for bloggers to inspire critical thinking, goal setting, critical analysis of opportunities, and actionable plans in the expansive environment of online publishing. Follow-up to content presented at Type A Mom Conference, Asheville, NC, September 23, 2010 by Deb Rox, deb@3smartgirlz.com.
Too many people get stuck in the 9 to 5 job. It’s scary to escape the safety of office life, but in today’s tech-savvy world it’s becoming more and more common. If you really truly want a remote, flexible, location-independent lifestyle, you can do it. And it’s surprisingly not as hard to do as you might think.
The alarm is going off. If you don’t wake up right now, you’re going to be late and your boss will be mad. We all know this feeling and I don’t know anyone that looks forward to it. Maybe it’s time to escape the 9 t0 5 and start enjoying your life.
Meanwhile some people are still moving from pets to cattle the next innovation seems to be no servers at all (serverless architecture). In this field Amazon offers their Lambda service and here you'll learn its power and limits. Are they really limits? How many of them can we circumvent?
This technology fits very well the use case of system administrator tooling because we are too busy taking care of legacy systems and other hidden elephants. We must give an example of how far can we go, and what a better way than developing serverless infrastructure code.
Suggestions of Better Practices for Responsible Tourism on Ilhabela island, B...Florie Thielin
The municipality of Ilhabela Island, Brazil,hosted its 1st Sustainable Tourism Workshop. More than 50 local tourism professionals and visitors,including hotel owners, operators, consultants, media and public officials,participated in the presentations and field activities, which included the Global Sustainable Tourism Criteria and best practices, tools and solutions to develop and market a more responsible tourism on the island by Hopineo.
The event included 5 field excursions:
Historical visit of the city center,
Lunch and boat excursion to the north of the island,
Visit to the traditional Caiçaras community of Castelhanos Bay,
Visit to the traditional Caiçaras community of Bonete,
Bird watching in the Aguas Brancas Trail of Ilhabela State Park.
This Experience enabled participants to:
Introduce many future local actions on Ilhabela with local and international share experience
Help understand how to implement sustainable tourism
Learn how to set up and design a project that corresponds to the interests and desires of all
Make things better and build together new projects and new ideas
As a result of the event, the group of international professionals who visited Ilhabela to attend the workshop compiled a list of suggestions for the improvement and development of better ecotourism and sustainable tourism practices on Ilhabela.
Maud Vannelli, Ambassador Hopineo & BaRaKa Trip & Consulting,
put together and added further suggestions from her experiences and the freely accessible library of good practices on www.hopineo.org/en/hopsolutions-resources/good-practices/search
IANAL: what developers should know about IP and LegaliText Group nv
These are the slides of the Java One talk by Bruno Lowagie on Wednesday October 28 at 10 AM in Imperial Ballroom A at the Hilton in San Francisco.
Bruno will discuss topics such as open source licenses, intellectual property, trademarks and software patents. Bruno isn't a lawyer, but he'll share his experience with legal issues as a developer.
Where Does Developer Testing End And Tester Testing Begin?Abby Fichtner
Agile 2009 Workshop presented by Abby Fichtner and Nate Oster.
Workshop description:
Where Does Developer Testing End And Tester Testing Begin?
This is a trick question, right? In agile, everyone works on the same items together, at the same time. Yet, the reality is we’re not all interchangeable cogs. Developers and testers each bring their own, unique skills to the table. The key to effective agile is not minimizing our differences, but building upon the strengths each person brings to the team. Join us for this hands-on simulation and retrospective as developers and testers explore how agile teams build quality into their process, how each member contributes to that quality, and how we can avoid traditional testing pitfalls.
Power Point Presentation shown to Period 7 students to help them gain background knowledge on the lives of the soldiers' in the platoon they will be corresponding with.
Human Resources as Brand Ambassadors: The Magic Spice, The Secret SauceLynn Hazan
Human resource professionals are the first impression and motivating force for new and existing employees. Candidates’ and new hires’ opinions are often shaped by those first encounters (in person, by phone and online). What can HR do to enhance the corporate culture that marshals support from new and existing employees? Learn how industry leaders shape their companies’ culture, conversations and connections with their employees to become brand ambassadors. Hear case studies from Aon, Gallup, CME Group and Groupon.
Hiring Trends 2011 and How to Create Demand for your TalentLynn Hazan
It’s 2011 and companies are hiring. Find out what’s hot and where the needs are. In this presentation, executive recruiter Lynn Hazan, focuses on careers in marketing and communications. She also discusses the new models of hiring, demographic shifts and the impact of technology.
You will be surprised to learn that there is a shortage of talent in certain sectors. Discover how you can position yourself, create demand for your talent and become the candidate of choice. Learn how to use social media tools, including Linkedin, Twitter, SlideShare, and e-zine, to be seen as a subject matter expert.
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...PRA Public Relations
Startups, and any business looking to work lean and build market recognition, will benefit from these easy-to-use tips on public relations how-to's from Pam Abrahamsson, VP of public relations, Stephenson Group. This presentation was shared with the 2010 participants of the Portland Ten entrepreneurial education & mentoring programs.
Whether you are a small business owner, a startup, or planning to take the plunge, this overview will help get your DIY public relations and social media program under way.
The second workshop in AMA Chicago Chapter's career series with Lynn Hazan. Focused on resumes, including effective summary statements and accomplishment sections.
This is an example of a presentation I created for my boss at my internship. I didn't do any speaking but I helped put together this entire presentation with my boss. This shows that I understand how to use Microsoft PowerPoint. I also understand how to set up and clearly organize a PowerPoint for a speaking engagement. I'm also knowledgable in recruiting and searching and therefore I can help assist people in making the transition from college to career.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
Your Personal Brand: How to Market & Package YourselfLynn Hazan
What's your competitive advantage? Learn how to market yourself for that perfect job. Check out "Your Personal Brand: How to Market & Package Yourself."
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
Ohio Northern University presented "FIRMing Up: Working Your Way to Student-Run Firm Excellence" for their Chapter Development Session at the PRSSA 2012 National Conference in San Francisco. This is an online version of the presentation.
Similar to NFPW-Journalism As A Stepping Stone For Careers In Communications (20)
An overview of what clients are seeking in medical writer candidates. Sneak peek - medical writer job of the future. How to work with a recruiter. How to improve your profile. Tips on resumes and interviews. How to leverage technology. How to enhance membership in professional associations.
Storytelling as a leadership tool 12-8-15--northwestern-spertusLynn Hazan
Lynn Hazan presented Storytelling as a Leadership Skill to a joint class on Leadership and Communication, sponsored by Northwestern University and Spertus. Lynn provided an overview of different kinds of stories and how the could be effectively used by leaders. Learn how you can enhance your own storytelling abilities to reach the hearts and minds of your audiences.
Storytelling as a leadership tool 12-8-15--northwestern-spertusLynn Hazan
In this class, Lynn Hazan engaged students who were participating in a certificate program on leadership, to use their abilities as storytellers to engage with their audiences. Storytelling is one of the most popular modes of communication. It is real, authentic, and a relationship builder. Learn about different categories of storytelling and how you can enhance your own abilities to be an effective storyteller.
ENG (Executive Networking Group) presentation 4-16-15Lynn Hazan
In this presentation, Lynn reviews current hiring trends and growth opportunities, the new normal, and analytics. Learn about new technology and tools for success.
Understand how to work with recruiters and benefits of working with Lynn Hazan & Associates.
Gain appreciation for best candidate profiles.
Bonus section on personal branding.
Resume Workshop and Branding presented by Lynn Hazan for DePaul University. You will learn about top 10 skills for new grads, resume tips and personal branding. Discover your UPS, benefits of e-portfolios and how to enhance your social media presence. Use your six word story to build your brand presence.
Lynn shares tips and tricks for successful job search strategies, teaching individuals how to become effective job seekers, utilize strengths and create demand for those talents. Leverage your understanding of the "Three Pillars of Society" and how to be an "Opportunity Maker."
Negotiation:The Art of Win-Win- Lynn Hazan & Associates- AWJLynn Hazan
Lynn Hazan shares tips for successful job negotiation. Learn the definitions of negotiation and how to make them work for you. Leverage your disciplined preparation and practice, practice, practice.
In this presentation, Lynn Hazan reviews current hiring trends in mid-2014. Learn to create demand for your talent, discover the hot jobs in an increasingly tech-oriented business world of work.
What If You Were.. Committed To Your Career Success?Lynn Hazan
What if you were committed to your career success? What would you do differently? Follow these steps to become an outstanding employee and create demand for your talent. These suggestions apply whether you are an experienced candidate or just starting out.
Hiring Trends for 2014 - Lynn Hazan and AssociatesLynn Hazan
Companies are hiring. Quality candidates are in short supply. With an improving economy, companies demand “best in class” talent. Find out how the rules are changing in favor of the candidates.
Discover the latest hiring trends and specifics for marketing and communications from executive recruiter, Lynn Hazan of Lynn Hazan & Associates. Hazan will review how big data, analytics, digital, innovation, technology and demographics affect career opportunities. She will discuss what’s hot and trending with regard to corporate, agency and entrepreneurial companies, and the ever-changing job market. Hear why work is no longer just a “place” and how free lancers can monetize their talent.
Learn how tracking a recruiter’s activity gives you a front row seat on emerging jobs and how to position yourself as the candidate of choice.
Market Yourself Through LinkedIn - KMG Presentation (1/23/14)Lynn Hazan
Learn how to use LinkedIn to showcase your skills and stand out from the competition. Full of tips, tricks and examples to improve your profile, including SlideShare. Follow these steps to become an outstanding candidate.
What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent...Lynn Hazan
Lynn Hazan lets us know what it means to be your own brand manager. Lessons on how to dig deeper when defining what YOU do and how to translate that to potential employers. Lynn teaches us how to avoid wasting time on fluff words and how to put our skills into concrete terms. Cultivate your brand and magnify your strengths through content marketing through carious channels.
54. PR Agency Model Write: Press Release, Q & A, Letter to Editor, Pitch Letter, Bio Client Projects: Press Tour, Video News Release, Press Conference, Media Kit, SM Strategy Media: Pitch & Place, Establish Relationships, SM Write PR Media Client Projects/ Manage Client Relations
55. PR Specialties Reputation Management Crisis Communications Public Affairs/Community Relations Government Affairs/Political Issues Management Product Publicity Investor Relations/Financial Communications
56. Do You Have What it Takes for PR Agency Jobs? Superb writing skills on deadline Quick learner: client business, e.g. Client focus Results oriented--Metrics Bottom up learning Relationship building
57. Do You Have What it Takes for PR Agency Jobs? Hierarchical structure: AAE to Sr. VP Fast paced Long hours
58. Government Executive Communication Corporate Communication 1 Voice 1 Company PR/Media Community Relations Employee/ Internal IR / Financial Issues Management Corporate Communication
59. Not-For-Profits Cause (American Cancer Society) Issue (Mothers Against Drunk Driving) Professional Association (American Bar Association) High commitment Lower salary Multitask Jack of all trades
60.
61. Corporate: minimum 3-5 years’ experience, small departments, fewer large companies