The document provides guidance for students transitioning from school to work, emphasizing the importance of storytelling in resumes and interviews. Key tips include crafting a unique positioning statement, preparing adequately for interviews, and effectively using social media for networking. It also highlights the ongoing candidate shortage and the need for essential 21st-century skills in the job market.

1. Transitioning from School to Work:What They Never Told You About Getting A JobLynn HazanPresident, Lynn Hazan & Associates, Inc.Executive Search Firm for Recruitment in Marketing and CommunicationsLynn@lhazan.com www.lhazan.com312-863-5401

2. From Student …

3. TO EMPLOYEE

4. Return on Relationship InvestmentCareer long relationships starting nowSEVERE CANDIDATE SHORTAGE Trend will continueShelby Story

5. What do you want to do?Do you want to work in…AdvertisingPublic RelationsMarketingInteractive

6. Reality Check-CandidatesMore candidates apply for all jobs Overqualified candidates seek lower level positionsStiff competition

7. 21st Century Skills Creativity & Innovation

8. Critical Thinking & Problem Solving

9. Communication & Collaboration

10. Productivity & Accountability

11. Leadership & Responsibility

12. Technology Literacy

13. Flexibility & Adaptability

14. Initiative & Self Direction

15. Social & Cross Cultural Skills

16. Information Literacy

17. Social Media LiteracyWho are YOU???Write your story in six words – The Hemmingway Challenge© 2011. Lynn Hazan & Associates.

18. © 2011. Lynn Hazan & Associates.Anyone Can Tell a StoryFor Sale. Baby shoes. Never worn.Write down your story in SIX wordsWho are you TODAY?

19. What makes you Special?What Makes you Unique?Why should I hire you?USE SPECIFICS &GIVE CONCRETE EXAMPLES© 2011. Lynn Hazan & Associates.

20. What is your UPS?UniquePositioningStatement*Use this to prepare your resume’s summary statement © 2011. Lynn Hazan & Associates.

21. A Timeline in Chocolate PresentPastFutureThe job description is about the presentThe interview is about the futureThe resume is about the past

22. In hiring, past performance is a good indicator of future performance.

23. ResumesHighlight AccomplishmentsQuantify and Qualify as much as possibleCase Studies/StoriesTell your story© 2011. Lynn Hazan & Associates.

24. 10 Boilerplate Phrases That Kill ResumesAccording to career expert Liz RyanResults-oriented professionalCross-functional teamsSuperior (or excellent) communication skillsStrong work ethic

25. 10 Boilerplate Phrases That Kill ResumesMet or exceeded expectationsProven track record of successWorks well with all levels of staffTeam playerBottom-line orientation

26. Objective Statements:Why we don’t like themRecent MBA/MSIMC graduate seeking position in social marketing that enables me to make a positive contribution to an organization.______________________________________________Looking for a position where I can build bridges from companies and their products to new and prospective customers Summary Statements: The hookMake the reader want to learn more

27. What is the purpose of an interview? Let’s brainstorm…

28. ● Determine candidate’s fit for job● Determine job’s fit for candidate● 3 R’s: Resume, Rapport and Relationship● Connect with corporate culture● Progress to next steps to get hired

29. Before the interviewWith company:1. Research: Website, LinkedIn, Facebook, Alumni 2. Check out competition3. What is company known for?4. How do you fit?

30. True Life Stories You Won’t Believe! Candidate…●Asked for food● Took off shoes● Was sloppily dressed● Swore 3 times● Wore strong perfume- I almost passed out● Knew nothing about our company

31. Interview Protocol●Know title and name ●Correct directions●Mirror client●Professional Dress●Thank you letter within 24 hours

32. Do’s & Don’ts of Interviewing: Do:●Arrive on time● Establish rapport● Demonstrate by work and deed your fit ● Bring extra resumes & samples● Show enthusiasm

33. Don’t:● Oversell yourself or be desperate ● Undersell yourself/sabotage yourself● Go to an interview hungry● Be haughty or arrogant/over confident ● Be too casual● Turn statements into questions ● Lie!

34. Tough Questions?-Not reallyReal interview questions--practice your answers!●How do you resolve conflict?●Describe a time when you had to work as part of a team. What was your role and what was the outcome?●Describe your work ethic.●Do you have any questions for me?

35. Conversation and Dialogue Be actively engaged

36. Ask probing questions

37. Yes/No answers = Conversation Killers Frame the Process: Storytelling at its BestProblem or needOpportunity or challengeStrategies and tacticsResultsWhat you did with results

38. Paired Share:Why you should hire me!Make it interesting.Time: 1 minute each

39. PortfolioChronological order, most recent first

40. Consider electronic portfolio – visualcv.com

41. Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders

42. Creative Samples: copywriting, art, design

43. Spec Work

44. Projects

45. Add online© 2011. Lynn Hazan & Associates.

46. Resume, meet TechnologyKeep resume on mobile device Add resume to LinkedIn as SlideShare presentation Create free Visual CV on visualcv.com or ceevee.comOnline Portfolio

47. Key to NetworkingBuild lifelong relationships

48. Build within/outside companies

49. Join professional associations, online social networks

50. Build horizontally & verticallySocial Networking Options

51. The C’s of Social Media-Content- Community- Connections- Conversation- Constantly changing

52. Make Sure You Are Discoverable- Easy to contact from your LinkedIn page:Via email addressLink to blogPhone number- So that hiring managers AND recruiters can find YOU

53. Refresh your contentregularly

54. Invitation to join LinkedInDear Lynn, I look forward to meeting you and learning from your presentation tonight at the AMA meet up. I'd like to add you to my professional network on LinkedIn. Thanks, Patricia SorensonPersonalizeyourinvitations

55. RecommendationsGetrecommended