Uriah Av-Ron presentation at The Junction, Nov.
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The document provides tips for emerging tech companies to conduct effective public relations without hiring a PR agency. It recommends that companies identify 5 journalists or bloggers relevant to their industry, research what those influencers have written about, and pitch their startup to those individuals directly by telling their story in under 150 words and focusing on how their technology solves problems for readers. It also cautions companies to be realistic about expectations and make the story about the influencer and their readers rather than just the company itself.
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Uriah Av-Ron presentation at The Junction, Nov.
- 4. What is PR? Engaging with Journalists / Bloggers / Communicators who can create and disseminate content to help influence the people you desire to reach. Oasis Public Relations
- 5. How do you do that? Oasis Public Relations
- 6. Divide & Conquer Identify 5 Journalists / Bloggers / Communicators that can help you reach your target audience Oasis Public Relations
- 7. Research these 5 and compile a list of 10 things which they have written about which are relevant to what your start-up does Oasis Public Relations
- 8. Reach out to these 5 Journalists / Bloggers / Communicators Oasis Public Relations
- 9. Tips for how to reach out to these 5 Journalists / Bloggers / Communicators (in random order) Oasis Public Relations
- 10. Please ask any questions you have related to the points I’m making Oasis Public Relations
- 11. What is your objective? Why do you want the PR? Oasis Public Relations
- 12. Set realistic expectations Oasis Public Relations
- 13. Be realistic. Leave the hype for your mother. Oasis Public Relations
- 14. It’s about them, not you Oasis Public Relations
- 15. Be creative Oasis Public Relations
- 16. Use all of the information that’s available about the journalists / bloggers / communicators you’re targeting. Oasis Public Relations
- 17. Public Relations builds like a rolling snowball, but sometimes you have to make sure it keeps rolling. Oasis Public Relations
- 18. Keep it short – a pitch email about your company should be under 150 words Oasis Public Relations
- 19. Tell a story Oasis Public Relations
- 21. Include links but DON’T send attachments (unless they tell you that you can). Oasis Public Relations
- 22. Recommended: start with an email, and if needed, follow-up with other media, including Twitter, Skype, LinkedIn, etc. Oasis Public Relations
- 23. If someone can make an introduction to the Journalist / Blogger / Communicator, ask them to do so (provided it’s someone whom the Journalist / Blogger / Communicator respects). Oasis Public Relations
- 24. Most Journalists / Bloggers / Communicators won’t sign an NDA Oasis Public Relations
- 25. Social Media isn’t the answer Oasis Public Relations
- 26. This is the only slide about PR agencies : Please hire someone who knows PR to help you announce funding because funding announcements get the most press coverage (Sorry Globes / The Marker, but if you’re targeting countries outside of Israel, don’t give the story exclusively to the Israeli press). Oasis Public Relations
- 27. Questions? Comments? Thank you Tel: 050-7-427-087 Email: uriah@oasis-pr.com Oasis Public Relations