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Social Media re-Boot<br />Flip The Traditional Marketing Funnel On Its Side<br />
1 YEAR AGO THEY SAID…<br />Google unstoppable at #1<br />Facebook #4 web site with biz potential<br />YouTube growing fast...
A WHOLE YEAR WENT BY? <br />Facebook tops Google.com in rankings<br />YouTube heading for #1 in search<br />LinkedIn intro...
FOUNDATION OF TODAY’S TALK<br />Twitter is open and searchable; Facebook is not<br />Your Twitter followers are not sendin...
SOCIAL MEDIA CONCERNS<br />What are they?<br />Security<br />Employee Productivity<br />Don’t Have Time<br />How Do I Mana...
FACEBOOK: too big to ignore?<br />500 Million Users (150m in USA)<br />Half will log in today<br />Average user has 130 fr...
FACEBOOK TIPS<br />Profile: Use lists to manage your friends<br />Use a PAGE for your business – unlimited fans<br />25 Fa...
TWITTER: stream or river?<br />17 Million Users (7% of  US population)<br />53% are lurkers (inactive profiles)<br />75% o...
WHAT’S HOT IN 2011<br />Kyle’s Picks<br />YouTube<br />Groupon<br />Crowdrise<br />
How & Why Does FAce2Face Work?<br />Flip The Traditional Marketing Funnel On Its Side<br />
Why Does This Work?<br />Search loves social (Google loves SalemChamber.org)<br />Social networks want your content<br />S...
HOW Does This Work?<br />Start with your Blog or Face2Face NewsShare Page<br />
HOW Does This Work?<br />Start with your Blog or Face2Face NewsShare Page<br />Now add your RSS        feed to Twitterfeed...
HOW Does This Work?<br />Start with your Blog or Face2Face NewsShare Page<br />Now add your RSS        feed to Twitterfeed...
HOW Does This Work?<br />Start with your Blog or Face2Face NewsShare Page<br />Now add your RSS        feed to Twitterfeed...
Blogs & Press Releases<br />Flip The Traditional Marketing Funnel On Its Side<br />
Writing News Releases<br />Effective Headlines<br />The First Paragraph<br />The Middle Paragraphs<br />—End—<br />Boilerp...
Writing Effective Headlines<br />  Use the active voice: Logical sentence structure, active voice and strong present-tense...
The First Paragraph<br />Must contain the FIVE W’s: Who, what, where, when, why<br />Must contain NEWS<br />Make it intere...
The Middle Paragraphs<br />Should be in order of importance<br />Can include statistics and/or quotes<br />Should answer t...
Boilerplate<br />In 5 sentences or less, Who are you?<br />Contains complete contact information<br />Should be consistent...
Video Tips<br />Videos should be relevant to your business or customer base<br />Upload videos to your YouTube profile<br ...
Status Update Tips<br />Keep it business focused more than personal<br />Use them to remind people of something you’ve alr...
Put It All Together<br />Flip The Traditional Marketing Funnel On Its Side<br />
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
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Social Media Re-Boot 2011

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Transcript of "Social Media Re-Boot 2011"

  1. 1. Social Media re-Boot<br />Flip The Traditional Marketing Funnel On Its Side<br />
  2. 2. 1 YEAR AGO THEY SAID…<br />Google unstoppable at #1<br />Facebook #4 web site with biz potential<br />YouTube growing faster than we can count<br />LinkedIn growth “due to high unemployment”<br />MySpace losing ground fast<br />Face2Face approaching 300 members<br />Twitter (still here)<br />
  3. 3. A WHOLE YEAR WENT BY? <br />Facebook tops Google.com in rankings<br />YouTube heading for #1 in search<br />LinkedIn introduced Company Pages<br />MySpace falling off a cliff<br />Face2Face approaching 700 members<br />Twitter(still here)<br />
  4. 4.
  5. 5.
  6. 6. FOUNDATION OF TODAY’S TALK<br />Twitter is open and searchable; Facebook is not<br />Your Twitter followers are not sending you messages; Your Facebook friends are<br />Networking rules apply: Be interested; be interesting<br />
  7. 7. SOCIAL MEDIA CONCERNS<br />What are they?<br />Security<br />Employee Productivity<br />Don’t Have Time<br />How Do I Manage This? <br />I Don’t Understand RSS<br />
  8. 8.
  9. 9.
  10. 10. FACEBOOK: too big to ignore?<br />500 Million Users (150m in USA)<br />Half will log in today<br />Average user has 130 friends<br />200 Million mobile users<br />Mobile users are twice as active<br />Profiles are for people; Pages are for business<br />
  11. 11.
  12. 12.
  13. 13. FACEBOOK TIPS<br />Profile: Use lists to manage your friends<br />Use a PAGE for your business – unlimited fans<br />25 Fans or more? Create a username at facebook.com/username<br />Ask fans for their opinions to engage them<br />
  14. 14.
  15. 15. TWITTER: stream or river?<br />17 Million Users (7% of US population)<br />53% are lurkers (inactive profiles)<br />75% of tweets don’t come from Twitter.com<br />3rd party apps like TweetDeck, HootSuite and Twitterfeed are growing fast<br />Use it to share links, ideas, headlines, crowd-sourcing (asking opinions)<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19. WHAT’S HOT IN 2011<br />Kyle’s Picks<br />YouTube<br />Groupon<br />Crowdrise<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. How & Why Does FAce2Face Work?<br />Flip The Traditional Marketing Funnel On Its Side<br />
  26. 26. Why Does This Work?<br />Search loves social (Google loves SalemChamber.org)<br />Social networks want your content<br />Search engines look for content<br />Chamber has members who have news to post<br />Members post news which gets sent to Facebook, LinkedIn and Twitter (SEARCHABLE)<br />Search engines discover member content<br />Structured properly=Search Engine Optimization<br />
  27. 27. HOW Does This Work?<br />Start with your Blog or Face2Face NewsShare Page<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31. HOW Does This Work?<br />Start with your Blog or Face2Face NewsShare Page<br />Now add your RSS feed to Twitterfeed.com<br />Tell Twitterfeed to send it to Twitter<br />
  32. 32.
  33. 33. HOW Does This Work?<br />Start with your Blog or Face2Face NewsShare Page<br />Now add your RSS feed to Twitterfeed.com<br />Tell Twitterfeed to send it to Twitter<br />Tell LinkedIn to import your status from Twitter<br />Tell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitter<br />
  34. 34.
  35. 35. HOW Does This Work?<br />Start with your Blog or Face2Face NewsShare Page<br />Now add your RSS feed to Twitterfeed.com<br />Tell Twitterfeed to send it to Twitter<br />Tell LinkedIn to import your status from Twitter<br />Tell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitter<br />Find more RSS feeds at Feedzilla and other RSS directories<br />
  36. 36. Blogs & Press Releases<br />Flip The Traditional Marketing Funnel On Its Side<br />
  37. 37. Writing News Releases<br />Effective Headlines<br />The First Paragraph<br />The Middle Paragraphs<br />—End—<br />Boilerplate<br />
  38. 38. Writing Effective Headlines<br />  Use the active voice: Logical sentence structure, active voice and strong present-tense verbs  <br />    A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word<br />
  39. 39. The First Paragraph<br />Must contain the FIVE W’s: Who, what, where, when, why<br />Must contain NEWS<br />Make it interesting<br />
  40. 40. The Middle Paragraphs<br />Should be in order of importance<br />Can include statistics and/or quotes<br />Should answer the question of “How” the first paragraph came to be<br />Should serve as the basis of future posts<br />
  41. 41. Boilerplate<br />In 5 sentences or less, Who are you?<br />Contains complete contact information<br />Should be consistent; inconsistent = unprofessional<br />
  42. 42. Video Tips<br />Videos should be relevant to your business or customer base<br />Upload videos to your YouTube profile<br />Embed your YouTube videos to your web site, blog, Ning site, etc.<br />
  43. 43. Status Update Tips<br />Keep it business focused more than personal<br />Use them to remind people of something you’ve already posted, without duplicating posts, or reposting<br />
  44. 44. Put It All Together<br />Flip The Traditional Marketing Funnel On Its Side<br />
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