Social Media Re-Boot 2011
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Social Media Re-Boot 2011

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Social Media Re-Boot 2011 Social Media Re-Boot 2011 Presentation Transcript

  • Social Media re-Boot
    Flip The Traditional Marketing Funnel On Its Side
  • 1 YEAR AGO THEY SAID…
    Google unstoppable at #1
    Facebook #4 web site with biz potential
    YouTube growing faster than we can count
    LinkedIn growth “due to high unemployment”
    MySpace losing ground fast
    Face2Face approaching 300 members
    Twitter (still here)
  • A WHOLE YEAR WENT BY?
    Facebook tops Google.com in rankings
    YouTube heading for #1 in search
    LinkedIn introduced Company Pages
    MySpace falling off a cliff
    Face2Face approaching 700 members
    Twitter(still here)
  • FOUNDATION OF TODAY’S TALK
    Twitter is open and searchable; Facebook is not
    Your Twitter followers are not sending you messages; Your Facebook friends are
    Networking rules apply: Be interested; be interesting
  • SOCIAL MEDIA CONCERNS
    What are they?
    Security
    Employee Productivity
    Don’t Have Time
    How Do I Manage This?
    I Don’t Understand RSS
  • FACEBOOK: too big to ignore?
    500 Million Users (150m in USA)
    Half will log in today
    Average user has 130 friends
    200 Million mobile users
    Mobile users are twice as active
    Profiles are for people; Pages are for business
  • FACEBOOK TIPS
    Profile: Use lists to manage your friends
    Use a PAGE for your business – unlimited fans
    25 Fans or more? Create a username at facebook.com/username
    Ask fans for their opinions to engage them
  • TWITTER: stream or river?
    17 Million Users (7% of US population)
    53% are lurkers (inactive profiles)
    75% of tweets don’t come from Twitter.com
    3rd party apps like TweetDeck, HootSuite and Twitterfeed are growing fast
    Use it to share links, ideas, headlines, crowd-sourcing (asking opinions)
  • WHAT’S HOT IN 2011
    Kyle’s Picks
    YouTube
    Groupon
    Crowdrise
  • How & Why Does FAce2Face Work?
    Flip The Traditional Marketing Funnel On Its Side
  • Why Does This Work?
    Search loves social (Google loves SalemChamber.org)
    Social networks want your content
    Search engines look for content
    Chamber has members who have news to post
    Members post news which gets sent to Facebook, LinkedIn and Twitter (SEARCHABLE)
    Search engines discover member content
    Structured properly=Search Engine Optimization
  • HOW Does This Work?
    Start with your Blog or Face2Face NewsShare Page
  • HOW Does This Work?
    Start with your Blog or Face2Face NewsShare Page
    Now add your RSS feed to Twitterfeed.com
    Tell Twitterfeed to send it to Twitter
  • HOW Does This Work?
    Start with your Blog or Face2Face NewsShare Page
    Now add your RSS feed to Twitterfeed.com
    Tell Twitterfeed to send it to Twitter
    Tell LinkedIn to import your status from Twitter
    Tell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitter
  • HOW Does This Work?
    Start with your Blog or Face2Face NewsShare Page
    Now add your RSS feed to Twitterfeed.com
    Tell Twitterfeed to send it to Twitter
    Tell LinkedIn to import your status from Twitter
    Tell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitter
    Find more RSS feeds at Feedzilla and other RSS directories
  • Blogs & Press Releases
    Flip The Traditional Marketing Funnel On Its Side
  • Writing News Releases
    Effective Headlines
    The First Paragraph
    The Middle Paragraphs
    —End—
    Boilerplate
  • Writing Effective Headlines
      Use the active voice: Logical sentence structure, active voice and strong present-tense verbs 
        A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
  • The First Paragraph
    Must contain the FIVE W’s: Who, what, where, when, why
    Must contain NEWS
    Make it interesting
  • The Middle Paragraphs
    Should be in order of importance
    Can include statistics and/or quotes
    Should answer the question of “How” the first paragraph came to be
    Should serve as the basis of future posts
  • Boilerplate
    In 5 sentences or less, Who are you?
    Contains complete contact information
    Should be consistent; inconsistent = unprofessional
  • Video Tips
    Videos should be relevant to your business or customer base
    Upload videos to your YouTube profile
    Embed your YouTube videos to your web site, blog, Ning site, etc.
  • Status Update Tips
    Keep it business focused more than personal
    Use them to remind people of something you’ve already posted, without duplicating posts, or reposting
  • Put It All Together
    Flip The Traditional Marketing Funnel On Its Side