2. 1 YEAR AGO THEY SAID… Google unstoppable at #1 Facebook #4 web site with biz potential YouTube growing faster than we can count LinkedIn growth “due to high unemployment” MySpace losing ground fast Face2Face approaching 300 members Twitter (still here)
3. A WHOLE YEAR WENT BY? Facebook tops Google.com in rankings YouTube heading for #1 in search LinkedIn introduced Company Pages MySpace falling off a cliff Face2Face approaching 700 members Twitter(still here)
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6. FOUNDATION OF TODAY’S TALK Twitter is open and searchable; Facebook is not Your Twitter followers are not sending you messages; Your Facebook friends are Networking rules apply: Be interested; be interesting
7. SOCIAL MEDIA CONCERNS What are they? Security Employee Productivity Don’t Have Time How Do I Manage This? I Don’t Understand RSS
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10. FACEBOOK: too big to ignore? 500 Million Users (150m in USA) Half will log in today Average user has 130 friends 200 Million mobile users Mobile users are twice as active Profiles are for people; Pages are for business
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13. FACEBOOK TIPS Profile: Use lists to manage your friends Use a PAGE for your business – unlimited fans 25 Fans or more? Create a username at facebook.com/username Ask fans for their opinions to engage them
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15. TWITTER: stream or river? 17 Million Users (7% of US population) 53% are lurkers (inactive profiles) 75% of tweets don’t come from Twitter.com 3rd party apps like TweetDeck, HootSuite and Twitterfeed are growing fast Use it to share links, ideas, headlines, crowd-sourcing (asking opinions)
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19. WHAT’S HOT IN 2011 Kyle’s Picks YouTube Groupon Crowdrise
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25. How & Why Does FAce2Face Work? Flip The Traditional Marketing Funnel On Its Side
26. Why Does This Work? Search loves social (Google loves SalemChamber.org) Social networks want your content Search engines look for content Chamber has members who have news to post Members post news which gets sent to Facebook, LinkedIn and Twitter (SEARCHABLE) Search engines discover member content Structured properly=Search Engine Optimization
27. HOW Does This Work? Start with your Blog or Face2Face NewsShare Page
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31. HOW Does This Work? Start with your Blog or Face2Face NewsShare Page Now add your RSS feed to Twitterfeed.com Tell Twitterfeed to send it to Twitter
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33. HOW Does This Work? Start with your Blog or Face2Face NewsShare Page Now add your RSS feed to Twitterfeed.com Tell Twitterfeed to send it to Twitter Tell LinkedIn to import your status from Twitter Tell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitter
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35. HOW Does This Work? Start with your Blog or Face2Face NewsShare Page Now add your RSS feed to Twitterfeed.com Tell Twitterfeed to send it to Twitter Tell LinkedIn to import your status from Twitter Tell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitter Find more RSS feeds at Feedzilla and other RSS directories
36. Blogs & Press Releases Flip The Traditional Marketing Funnel On Its Side
37. Writing News Releases Effective Headlines The First Paragraph The Middle Paragraphs —End— Boilerplate
38. Writing Effective Headlines Use the active voice: Logical sentence structure, active voice and strong present-tense verbs A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
39. The First Paragraph Must contain the FIVE W’s: Who, what, where, when, why Must contain NEWS Make it interesting
40. The Middle Paragraphs Should be in order of importance Can include statistics and/or quotes Should answer the question of “How” the first paragraph came to be Should serve as the basis of future posts
41. Boilerplate In 5 sentences or less, Who are you? Contains complete contact information Should be consistent; inconsistent = unprofessional
42. Video Tips Videos should be relevant to your business or customer base Upload videos to your YouTube profile Embed your YouTube videos to your web site, blog, Ning site, etc.
43. Status Update Tips Keep it business focused more than personal Use them to remind people of something you’ve already posted, without duplicating posts, or reposting
44. Put It All Together Flip The Traditional Marketing Funnel On Its Side
