30min version of Tomorrow's Membership Organization

1. Best-selling author and top daily business blogger in the world:
SETH GODIN

2. THE WANT-TO'S ARE OUR FUTURE
The “have-to's”
The “ought-to's”
The “want-to's”

3. Define Your Brand Character
 If your organization was a
person, who would it be?
 Give 3 one-word adjectives
to describe her.

5. TOMORROW'S MEMBERSHIP
ORGANIZATION
Have a S.E.A.T.
 Service & Sell With The Latest Technology
 Engage Members Without Asking Them to
Show Up
 Allow Members to Choose Their Investment
 Teach Members How to Talk About Us

6. SERVICE AND SELL MEMBERSHIPS
WITH THE LATEST TECHNOLOGY
 Who is GoDaddy and why are they
number 1?
 Gain the service advantage enjoyed
by other industries

7. ENGAGE MEMBERS
 … without asking them to show up!
 Participation vs. Partnership
 Membership does not require participation
 Prevent drops due to “no time to participate”
 Health club comparison
 Chamber Church Confessional

8. BUYING AND JUSTIFYING
 Businesses: People BUY emotionally,
JUSTIFY intellectually
 Chambers: People JOIN emotionally and
JUSTIFY upon renewal
 Who MUST you reach in order to be successful?
 Who will have the most impact over the long-
term?

9. ALLOW MEMBERS TO CHOOSE
THEIR OWN INVESTMENT
Of time, or money
 Advocacy
 Public policy emails, public policy forums, neighborhood
associations, Executive Leadership Council, City Council Reports,
Citizen Candidates Academy, Chamber Day at the Capitol
 Community Involvement
 Forum Luncheons, Greeters, Chamber Business Women, Salem
Area Young Professionals, Ribbon Cutting Events, CEO
Luncheons, Workforce development initiative,
Face2Face.SalemChamber.org
 Marketing
 Business referrals, advertising on SalemChamber.org,
ChamberTV, directory listings, newsletter advertising, Try It
Local, Who Can Help, Interactive Media Maps, Connect for Lunch

10. TEACH MEMBERS HOW TO TALK
ABOUT YOU
 Generate talk about your product or service
amongst peer groups
 Some products/services will only be sold with
referral
 Testimonials: People trust other people’s
opinions
 If you don’t tell your story, the public will
make one up about you

11. Branding:
“If you don’t tell your story,
the public will make up one
about you.” ~Eric Alper
 Walmart
 Tom’s Shoes
 Coca-Cola
 Burt’s Bees

12. YOUR MARKETING MESSAGE
The Wrong Pitch:
 The chamber is a private non-profit
membership organization that works to
ensure a healthy local economy.
 The chamber is a group of businesses that
share common community goals.

13. YOUR MARKETING MESSAGE
The Right Pitch:
 The chamber solves common business
problems like not having enough time to
lobby the government for less red tape and
taxes.
 The Chamber connects businesses to
consumers and each other, in order to help
them grow.
 The Chamber helps people who are tired of
doing business out of a phone book.

14. Did Anyone Answer…
 Responsive?
 Technological?
 Inclusive?
 Customizable?
 Easy-to-use?
 Valuable?
 Others?

15. Choose Your Pathway
 Advocacy
 Public policy emails, public policy forums, neighborhood
associations, Executive Leadership Council, City Council Reports,
Citizen Candidates Academy, Chamber Day at the Capitol
 Community Involvement
 Forum Luncheons, Greeters, Chamber Business Women, Salem
Area Young Professionals, Ribbon Cutting Events, CEO
Luncheons, Workforce development initiative,
Face2Face.SalemChamber.org
 Marketing
 Business referrals, advertising on SalemChamber.org,
ChamberTV, directory listings, newsletter advertising, Try It
Local, Who Can Help, Interactive Media Maps, Connect for Lunch