WACE Membership & Social Media presentation

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From the Western Association of Chamber Executives Webinar November 15, 2010.

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WACE Membership & Social Media presentation

  1. 1. Flip The Traditional Marketing Funnel On Its Side
  2. 2. HOW Does This Work? • Start with a Blog
  3. 3. HOW Does This Work? • Start with a Blog or Ning Network • Now use Twitterfeed to plug your blog into your • Facebook Fan Page
  4. 4. HOW Does This Work? • Start with a Blog or Ning Network • Now use Twitterfeed to plug your blog into your • Facebook Fan Page, and • Twitter
  5. 5. HOW Does This Work? • Start with a Blog or Ning Network • Now use Twitterfeed to plug your blog into your • Facebook Fan Page, and • Twitter • Create a YouTube channel so you can embed videos in your blog and web site
  6. 6. Why Does This Work? • Google loves social networks • Google also loves Chamber sites • Social networks want your posts • Chambers have members who have posts • Your members can “tag along” and get found on search engines by participating with you
  7. 7. Press Releases as Blogs  Effective Headlines  The First Paragraph  The Middle Paragraphs  —End—  Boilerplate In 5 sentences or less, Who are you? Contains complete contact information Should be consistent; inconsistent = unprofessional
  8. 8. SOCIAL NETWORKING CONCERNS Should we be friends? What do you do with friend requests?
  9. 9. TAKE ACTION NOW • Survey your members! • Start a Blog • Link your blog to your site • Create a profile and Group on LinkedIn • Feed your Blog into the News feature on your LinkedIn Group • Feed your Blog into your Twitter account and Facebook Fan Page with TwitterFeed • Use Ping.fm to post on multiple sites

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