This shows the development for my car advertisement used on the 2nd page. Once I had takenthe images I then wanted to edit them on Photoshop and from adding a slight glow around thecar makes it look more professional. This was then added with the simple background as it wouldlook unprofessional as it’s outside a house. Having no background also makes the reader imaginethat the car is brand new or could be in a showroom. I chose to include a car advertisement as it’ssomething that will appeal to the majority of the target audience.
This shows the main stages of development as I’ve been adding more elements to my newspaper. From adding the image it appears moreprofessional instantly although it isn’t finished. Adding the advertisement at the top makes it more realistic as many local newspapers earn theirfunding from advertisements within the newspaper.
I designed a name that would fit This bar contains all the together nicely and have a good information that the reader impact on the page and also be needs and it’s clean and memorable. understandable. The advertisement banner running along ensures that there’s enough colour on the A good headline will ensure page and also closes up gaps. It’s that the reader will buy and a good place to put it as the read the rest of the reader will look at the name and newspaper. immediately see the advert. The subheading is also just as important as it expands The front page image is on the main headline so the important as it’s what the reader knows the general reader looks at, including the idea and they can then read street name will make them the story for more detail. more familiar with the place instantly. ‘FREE’ is what will enticeI’ve included this as I found that the the reader to purchase theWigan observer also does it, it makes paper as people like to havethe reader feel like they can relate and things for free.be closer to the writer and contact themif needed. I decided to place the story on the page like this so that it would As many local papers are look the best. To the reader, it very cheap, advertising is doesn’t look like there’s too key to ensure they have much to read as it’s in small enough funding. I have chunks. included adverts that would be for local business’ and to help the reader see what’s on offer.