This document summarizes the development process for a mock newspaper advertisement. The author edited photos in Photoshop to make them look more professional. A simple background was used so readers could imagine the car in a showroom. Advertisements were included because they provide funding for local newspapers and appeal to most readers. The layout was refined by adding more elements to make it appear realistic and memorable to readers.

1. NEWSPAPER
DEVELOPMENT

2. This shows the development for my car advertisement used on the 2nd page. Once I had taken
the images I then wanted to edit them on Photoshop and from adding a slight glow around the
car makes it look more professional. This was then added with the simple background as it would
look unprofessional as it’s outside a house. Having no background also makes the reader imagine
that the car is brand new or could be in a showroom. I chose to include a car advertisement as it’s
something that will appeal to the majority of the target audience.

4. This shows the main stages of development as I’ve been adding more elements to my newspaper. From adding the image it appears more
professional instantly although it isn’t finished. Adding the advertisement at the top makes it more realistic as many local newspapers earn their
funding from advertisements within the newspaper.

6. I designed a name that would fit This bar contains all the
together nicely and have a good information that the reader
impact on the page and also be needs and it’s clean and
memorable. understandable.
The advertisement banner
running along ensures that
there’s enough colour on the A good headline will ensure
page and also closes up gaps. It’s that the reader will buy and
a good place to put it as the read the rest of the
reader will look at the name and newspaper.
immediately see the advert.
The subheading is also just
as important as it expands
The front page image is on the main headline so the
important as it’s what the reader knows the general
reader looks at, including the idea and they can then read
street name will make them the story for more detail.
more familiar with the place
instantly.
‘FREE’ is what will entice
I’ve included this as I found that the the reader to purchase the
Wigan observer also does it, it makes paper as people like to have
the reader feel like they can relate and things for free.
be closer to the writer and contact them
if needed.
I decided to place the story on
the page like this so that it would As many local papers are
look the best. To the reader, it very cheap, advertising is
doesn’t look like there’s too key to ensure they have
much to read as it’s in small enough funding. I have
chunks. included adverts that
would be for local
business’ and to help the
reader see what’s on
offer.