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Elizabeth Dukes • Don Traweek
BLAZING NEW TRAILS IN THE WAY PEOPLE WORK
A Little History
•  Offices have been around for millennia
•  This Egyptian pictograph demonstrates the office of
ancient times
1940s
•  We see individual offices appear
•  Open planning was common across multiple industries such
as banking, insurance and media
1950s
•  Open floor plans became more common
•  Supervisors can definitely see you now
1970s
•  Sometime during the 70s, the walls went up
•  Cubicle farms were born
However, in this
environment, how
can anyone tell
you’re really
working?
The “Conference Room”
•  Also known as: meeting rooms, huddle space, enclaves, collaboration space
•  The	
  main	
  idea	
  is	
  ge,ng	
  people	
  together	
  to	
  share	
  thoughts	
  and	
  ideas,	
  
brainstorm	
  new	
  concepts,	
  leverage	
  other’s	
  strengths	
  and	
  innovate	
  
Today
•  Where does that lead us?
•  Where	
  else?	
  At	
  Google,	
  of	
  course!	
  	
  
•  A	
  place	
  famous	
  for	
  innova>ve	
  collabora>on	
  spaces	
  
like	
  these
Put yourself
in this young
grad’s shoes:
What assumptions are
you going to make about
working?
What are you going to
look for in your first job?
What questions are you
going to ask (other than
about raises and
bonuses)?
The Expectations
The whole world of work they are entering
is quite different from what it used to be.
The twenty-somethings grew up
with technology.
They understand it. They know
how to use it. They expect it.
Do	
  you	
  think	
  the	
  talented	
  young	
  grad	
  would	
  choose	
  you	
  over	
  any	
  other	
  company?	
  
How can your company attract and
retain top talent?
•  Create a meaningful, exciting and flexible
work environment
•  Create a more holistic employee
environment
•  Provide great online tools (social,
communication)
•  Invest to integrate all learning content (as
well as expert and social tools) into one
easy-to-use interface – which is what
young employees expect
Why	
  does	
  this	
  ma-er?	
  
Unemployment remains high among many groups,
highly skilled workers are in great demand as baby
boomers retire in large volumes – making it critical
for organizations to become talent magnets and
build passion among current and future employees. 
A Gallup poll
says only 20% of
the workforce
happy.
So as the economy
picks up, people will
start changing jobs, and
today’s social media
tools make it very easy
to find opportunities.
The Reality
Whether we’re in a corporate mega-campus on acres of rolling hills,
or a customer’s office, we likely spend more time working than not.
American workers spend an extra seven hours
per week on work tasks such as checking
emails and answering phone calls outside
normal work hours.
We also take fewer vacation days than
anyone else.
Average American workweek = 46 hours
Adding up to 378 + hours/ year than many Europeans
And we’re not
finished when we
leave the office…
The Solution
We’re	
  expected	
  to	
  perform	
  at	
  our	
  very	
  best,	
  and	
  new	
  talent	
  is	
  demanding	
  
more-­‐	
  but	
  the	
  tradi>onal	
  office	
  s>ll	
  forces	
  the	
  worker	
  to	
  adapt	
  to	
  a	
  fairly	
  rigid	
  
infrastructure	
  that	
  doesn’t	
  foster	
  crea:vity	
  or	
  collabora:on.	
  	
  
We should redesign the
work environment to make it
more enjoyable,
collaborative, and fun.
To appeal to the new
generation and benefit the
existing.
Zappos Headquarters
Google pioneered
this strategy with the
launch of yoga
classes, basketball
courts, and even a
bowling alley at its
California campus.
The Solution
Today, most high-technology companies serve free breakfast and
lunch, along with ping-pong tables, provide couches, rooms in which
to nap, and brightly colored cubicles and open work spaces.
With no sign of cubicles, anywhere.
The key is to create an environment where your
employees WANT to come to work.
Our co-founders have written a book titled, Wide Open Workspace,
which will be released in April of this year.
It’s all about productivity and how it’s achieved in the contemporary business
environment, and the transformation that is touching companies around the
globe.
The best workspaces must be flexible, mobile, and managed by technology
that gives workers what they need to be successful.
The enduring image of the archetypal American cowboy is used in the book
as a metaphor and parallel between the innovation, trailblazing, and
completely new thinking.
Today’s human resources, information technology, and facilities
management professionals must be inventive, nimble and courageous, just
like the cowboy of the 19th century.
The changes are exciting, and they
challenge all of us to understand and
embrace them.
Days of the giant
cube farms are as
over as the days of
polished mahogany
office doors with
names stenciled in
gold.
Looking to the Future
Technology,
globalization, and a
new generation in the
workforce have
changed all that
permanently..
Click here to learn more
about our vision:
WWW.IOFFICECORP.COM/WIDE-OPEN-
WORKSPACE

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Wide Open Workspace Presentation #1

  • 1. Elizabeth Dukes • Don Traweek BLAZING NEW TRAILS IN THE WAY PEOPLE WORK
  • 2. A Little History •  Offices have been around for millennia •  This Egyptian pictograph demonstrates the office of ancient times
  • 3. 1940s •  We see individual offices appear •  Open planning was common across multiple industries such as banking, insurance and media
  • 4. 1950s •  Open floor plans became more common •  Supervisors can definitely see you now
  • 5. 1970s •  Sometime during the 70s, the walls went up •  Cubicle farms were born However, in this environment, how can anyone tell you’re really working?
  • 6. The “Conference Room” •  Also known as: meeting rooms, huddle space, enclaves, collaboration space •  The  main  idea  is  ge,ng  people  together  to  share  thoughts  and  ideas,   brainstorm  new  concepts,  leverage  other’s  strengths  and  innovate  
  • 7. Today •  Where does that lead us? •  Where  else?  At  Google,  of  course!     •  A  place  famous  for  innova>ve  collabora>on  spaces   like  these
  • 8. Put yourself in this young grad’s shoes: What assumptions are you going to make about working? What are you going to look for in your first job? What questions are you going to ask (other than about raises and bonuses)?
  • 9. The Expectations The whole world of work they are entering is quite different from what it used to be. The twenty-somethings grew up with technology. They understand it. They know how to use it. They expect it. Do  you  think  the  talented  young  grad  would  choose  you  over  any  other  company?  
  • 10. How can your company attract and retain top talent? •  Create a meaningful, exciting and flexible work environment •  Create a more holistic employee environment •  Provide great online tools (social, communication) •  Invest to integrate all learning content (as well as expert and social tools) into one easy-to-use interface – which is what young employees expect
  • 11. Why  does  this  ma-er?   Unemployment remains high among many groups, highly skilled workers are in great demand as baby boomers retire in large volumes – making it critical for organizations to become talent magnets and build passion among current and future employees.  A Gallup poll says only 20% of the workforce happy. So as the economy picks up, people will start changing jobs, and today’s social media tools make it very easy to find opportunities.
  • 12. The Reality Whether we’re in a corporate mega-campus on acres of rolling hills, or a customer’s office, we likely spend more time working than not. American workers spend an extra seven hours per week on work tasks such as checking emails and answering phone calls outside normal work hours. We also take fewer vacation days than anyone else. Average American workweek = 46 hours Adding up to 378 + hours/ year than many Europeans And we’re not finished when we leave the office…
  • 13.
  • 14. The Solution We’re  expected  to  perform  at  our  very  best,  and  new  talent  is  demanding   more-­‐  but  the  tradi>onal  office  s>ll  forces  the  worker  to  adapt  to  a  fairly  rigid   infrastructure  that  doesn’t  foster  crea:vity  or  collabora:on.     We should redesign the work environment to make it more enjoyable, collaborative, and fun. To appeal to the new generation and benefit the existing. Zappos Headquarters
  • 15. Google pioneered this strategy with the launch of yoga classes, basketball courts, and even a bowling alley at its California campus. The Solution Today, most high-technology companies serve free breakfast and lunch, along with ping-pong tables, provide couches, rooms in which to nap, and brightly colored cubicles and open work spaces. With no sign of cubicles, anywhere. The key is to create an environment where your employees WANT to come to work.
  • 16. Our co-founders have written a book titled, Wide Open Workspace, which will be released in April of this year. It’s all about productivity and how it’s achieved in the contemporary business environment, and the transformation that is touching companies around the globe. The best workspaces must be flexible, mobile, and managed by technology that gives workers what they need to be successful.
  • 17. The enduring image of the archetypal American cowboy is used in the book as a metaphor and parallel between the innovation, trailblazing, and completely new thinking. Today’s human resources, information technology, and facilities management professionals must be inventive, nimble and courageous, just like the cowboy of the 19th century.
  • 18. The changes are exciting, and they challenge all of us to understand and embrace them. Days of the giant cube farms are as over as the days of polished mahogany office doors with names stenciled in gold. Looking to the Future Technology, globalization, and a new generation in the workforce have changed all that permanently..
  • 19. Click here to learn more about our vision: WWW.IOFFICECORP.COM/WIDE-OPEN- WORKSPACE