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Pecha Kucha
Night Singapore!



Building Startups


LIKE A BOSS



@benjaminjoffe!
Defining Startups

                         LIKE A BOSS

         Temporary organization!
          designed to search for a!
repeatable and scalable business model.!
Everyone things it is a bad idea!
                                                                                  Rocking it!

                                                                         LIKE A BOSS
           You think it’s the greatest thing ever!



                                     People try to change your vision!

       You have co-founders!                                            No paycheck!


                  Long hours with no direct return!
Ideas	
  Credits	
  >	
  h-p://www.jeffgothelf.com/blog/rock-­‐bands-­‐and-­‐startups	
  
Free pizza and beer!

                                  Cool Parties!




 You’re a boss!


Living the Dream!     Dress casual!

LIKE A BOSS
Alpha, beta…!
Angels!




                            Talking Startup!
             VCs!
                           LIKE A BOSS

          Accelerators!

                    TechCrunch!
Lean!




MVP!
                     Talking Startup!

                    LIKE A BOSS


   Pivot!    Traction!
I’m a BOSS
Mentoring at
accelerators!
                     Fairly lean!



                                     …and on
                                    TechCrunch!!



              Angel
           investments!
Style yourself!       Rockstar!

LIKE A BOSS
          Ninja!


                   Guru!
                              Growth Hacker (?!)!
Find your Passion!
                    LIKE A BOSS


Just go for the first love.!
Steal ideas!

LIKE A BOSS


                                     Thomas Edison!
                                    “The Boss”
   Even Thomas Edison – who gave ideas their
 (terrible) symbol – was not the first nor the only
                   working on it.!
Have more Ideas!
                     Come up
LIKE A BOSS           with 10
                      ideas a
                       day…!

                   …and throw
                   them away!!

                   “I write one page
                   of masterpiece to
                   99 pages of shit”!
                          Hemingway! Ernest Hemingway!
                                   Writing Guru
"I have just solved
the problem of the                   Hype it up!
subdivision of the
electric light.”!
                                LIKE A BOSS
 “When I'm through,
 only the rich will be
 able to afford
 candles.”!

“Lai dat.”!
!                           Stock of gas
                            companies!
    Thomas Edison!
             Boss!       (finally ready after 2.5 years)!
Pivot!

                                     LIKE A BO


First idea is not working out? Adjust concept,
      revenue model, target market, etc.!
First Startup!
Pivots!
 2007! !“3D collaboration”!
                              LIKE A BOSS
 2008! !5 prototypes!
 2009  1 game!
Business!
 2010! !Clean up everything!
 2011! !Investment from Skype Founder!
 2012! !1M Likes!


 Get 1M Likes!

LIKE A BOSS
•  Helping people help others!
!

•  “Social Craigslist”!
•  No noise, all signal!

BRILLIANT!


    Second Startup!
LIKE A BOSS
Fight!

                                    LIKE A BOSS




  Before launching, I found many had failed. After
launching, I found others still trying, all struggling to
                   find a market!
What	
  for	
  Who?	
  
•  Early	
  adopters?	
  
•  No	
  clear	
  problem	
  
Content	
  
•  Don’t	
  make	
  them	
  think	
  
•  Charming	
  content	
  
 Scrap Features!

LIKE A BOSS
  I tried and fix the service by clarifying the value
 proposition, identify possible early adopters, and
         making usage as simple as possible.!
Mentoring!

LIKE A BOSS




I went to mentor at the 500 Startups accelerator, and
     found many companies having clear value
           propositions and doing “lean”.!
Idea	
  source	
  >	
  h-p://grasshopperherder.com/taxonomy-­‐of-­‐the-­‐lean-­‐startup-­‐anG-­‐pivot/	
  	
  




 Friends & Family Pivot!

  LIKE A BOSS


 If everything fails, there is always a possibility for a
final pivot for saving face: the Friends & Family Pivot!!

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Building startups like a boss

  • 1. Pecha Kucha Night Singapore! Building Startups
 LIKE A BOSS @benjaminjoffe!
  • 2. Defining Startups LIKE A BOSS Temporary organization! designed to search for a! repeatable and scalable business model.!
  • 3. Everyone things it is a bad idea! Rocking it! LIKE A BOSS You think it’s the greatest thing ever! People try to change your vision! You have co-founders! No paycheck! Long hours with no direct return! Ideas  Credits  >  h-p://www.jeffgothelf.com/blog/rock-­‐bands-­‐and-­‐startups  
  • 4. Free pizza and beer! Cool Parties! You’re a boss! Living the Dream! Dress casual! LIKE A BOSS
  • 5. Alpha, beta…! Angels! Talking Startup! VCs! LIKE A BOSS Accelerators! TechCrunch!
  • 6. Lean! MVP! Talking Startup! LIKE A BOSS Pivot! Traction!
  • 7. I’m a BOSS Mentoring at accelerators! Fairly lean! …and on TechCrunch!! Angel investments!
  • 8. Style yourself! Rockstar! LIKE A BOSS Ninja! Guru! Growth Hacker (?!)!
  • 9. Find your Passion! LIKE A BOSS Just go for the first love.!
  • 10. Steal ideas! LIKE A BOSS Thomas Edison! “The Boss” Even Thomas Edison – who gave ideas their (terrible) symbol – was not the first nor the only working on it.!
  • 11. Have more Ideas! Come up LIKE A BOSS with 10 ideas a day…! …and throw them away!! “I write one page of masterpiece to 99 pages of shit”! Hemingway! Ernest Hemingway! Writing Guru
  • 12. "I have just solved the problem of the Hype it up! subdivision of the electric light.”! LIKE A BOSS “When I'm through, only the rich will be able to afford candles.”! “Lai dat.”! ! Stock of gas companies! Thomas Edison! Boss! (finally ready after 2.5 years)!
  • 13. Pivot! LIKE A BO First idea is not working out? Adjust concept, revenue model, target market, etc.!
  • 14. First Startup! Pivots! 2007! !“3D collaboration”! LIKE A BOSS 2008! !5 prototypes! 2009  1 game!
  • 15. Business! 2010! !Clean up everything! 2011! !Investment from Skype Founder! 2012! !1M Likes! Get 1M Likes! LIKE A BOSS
  • 16. •  Helping people help others! ! •  “Social Craigslist”! •  No noise, all signal! BRILLIANT! Second Startup! LIKE A BOSS
  • 17. Fight! LIKE A BOSS Before launching, I found many had failed. After launching, I found others still trying, all struggling to find a market!
  • 18. What  for  Who?   •  Early  adopters?   •  No  clear  problem   Content   •  Don’t  make  them  think   •  Charming  content   Scrap Features! LIKE A BOSS I tried and fix the service by clarifying the value proposition, identify possible early adopters, and making usage as simple as possible.!
  • 19. Mentoring! LIKE A BOSS I went to mentor at the 500 Startups accelerator, and found many companies having clear value propositions and doing “lean”.!
  • 20. Idea  source  >  h-p://grasshopperherder.com/taxonomy-­‐of-­‐the-­‐lean-­‐startup-­‐anG-­‐pivot/     Friends & Family Pivot! LIKE A BOSS If everything fails, there is always a possibility for a final pivot for saving face: the Friends & Family Pivot!!