The document outlines the competitive landscape of major search engines, focusing on Google, Bing, Yahoo, and Yandex. It describes Google’s evolution from a simple project to the leading search engine, highlighting its workplace culture that fosters innovation and employee satisfaction through various amenities and benefits. The document also contrasts this with the challenges faced by Yahoo and the informal yet dynamic culture at Yandex, emphasizing the importance of organizational culture in driving employee engagement and company performance.

1. Abdul Ruhulla, IFF 2-2
Corporation Culture of
International search-
engine companies
Financial University under the Government
of the Russian Federation

2. Search-engine industry
Market Share
• Yandex: 61.9% in Russia, Google - 28.3%
• Baidu: the most popular searchengine in China
• Naver: South Korea's homegrown search portal - 70%.
• Yahoo! Japan and Yahoo! Taiwan: the most popular in
Japan and Taiwan, respectively.

4. Before:
• Created in 1998 in their garage
• No more than a simple PhD project
• 3 employees in 1998
• Nicknamed as “BackRub”, but then “Google”
(misspelled the word “googol” 10100)
• First funding: $100,000
• Real internationalization 2 years after
• Wanted to sell it for $1 mln. because it
distracted from education
• Excite (search-engine company) refused this
offer

5. Now:
• N°1 search engine in the world with about 70% of the
market
• Large range of services: 150 (from email, to
advertisement, to blogs...)
• Number of employees: 64,115 (2015)
• 5000 employees which are millionaires because of their
stock options
• Number 1 of online advertisement
• Advertisement represents 97% of Google turnover
• The biggest computer network in the world with more
than one million of computers
• 70 Offices in over 40 countries
• Revenue: US$74.98 billion (2015)
• Market capitalization: US$516 billion (2015)

7. Googlers solve complex
problems everyday in the name
of our core mission to organize
the world’s information and
make it universally accessible to
our users. But what makes
working at Google truly unique
is the workplace culture that
encourages innovation and a
healthy disregard for the
impossible.

8. • It’s really the people that make Google the kind of company it is. We hire
people who are smart and determined, and we favor ability over experience.
Although Googlers share common goals and visions for the company, we hail
from all walks of life and speak dozens of languages, reflecting the global
audience that we serve.
• We strive to maintain the open culture often associated with startups, in which
everyone is a hands-on contributor and feels comfortable sharing ideas and
opinions. In our weekly all-hands (“TGIF”) meetings Googlers ask questions
directly to Larry, Sergey and other execs about any number of company
issues. Our offices and cafes are designed to encourage interactions between
Googlers within and across teams, and to spark conversation about work as
well as play.
Google

9. Life at the Googolplex is pretty sweet. Here's
just a small list of the amenities you can find
there:
• Several café stations where employees can
gather to eat free food and have
conversations
• Snack rooms stocked with goodies ranging
from candy to healthy foods like carrots and
yogurt
• Exercise rooms
• Game rooms with video games, football,
pool tables and ping-pong.
• A baby grand piano for those who enjoy
tickling the ivories
How stuff works at

11. Benefits of
• In addition to these amenities, Google employees receive a
comprehensive benefits package that includes:
• medical and dental coverage
• tuition reimbursement,
• a child care centre,
• adoption assistance services,
• an on-site doctor,
• financial planning classes
• and lots of opportunities to gather with co-workers at special corporate
events.
Google's philosophy also places importance on non-profit work, and so
Google will match up to $3,000 of any employee's contributions to non-
profit organizations.

12. • Human resources, or People Operations, is a science at Google;
• They’re always testing to find ways to optimize their people, both in terms of
happiness and performance;
• In fact, almost everything Google does is based off data;
• So it should come as no surprise that Google uses all sorts of data to gauge;
employees and improve their productivity;
• A lot of people working here are from “Ivy League” universities;
• Average salary of a trainee is about US$6000;
• Geniuses from all over the world work in Google;
• They got the freedom of actions in their field of work;
• The main idea is to hold workers in office for a long time, because most of their
work can be done from everywhere (cloud technologies);
• In order to hold them in office, Google creates wonderful atmosphere to make their
workers happy.
Human resources at

14. As shown by this decompression (stress) capsule that is impermeable to
sound and light . . .

15. Moving around: A slide allows quick access from different floors. There are also poles
available, they are similar to the ones used in fire stations .

16. Employees can eat all they want from a vast choice of
food and drink and all for FREE.

17. Work Station: Each employee has at least two large
screens . There are 4-6 'Zooglers' per office .

18. INNOVATION: Large boards are available just about everywhere
because 'ideas don't always come when seated in the office' says one
of Google’s managers.

19. LEISURE: Pool tables, video games etc. are available
in many areas.

20. Communication: On each floor, there are private cabin areas
where employees can attend to personal affairs.

21. Technical Support: Problem with your computer? No
problem. Bring it to this area where drinks are available
while it is being fixed.

22. Health: Professional masseurs (eusses) available.

23. REST: This room provides massage chairs that you control,
while you view relaxing aquariums

24. Ambiance: There are many books in this library, even
some about programming.

25. In Russia
• Though no two Google offices are the
same, visitors to any office can expect
to find a few common features: murals
and decorations expressing local
personality;
• In Moscow this atmosphere of fairy tale:
image of Baba Yaga, a fabulous stone
at the fork and decorative toadstools

26. In Israel

28. • 2nd search engine in the world with about 13.3% of
the market
• Created by Microsoft
• Microsoft launched MSN Search in the third quarter
of 1998
• Launched as Bing: June 1, 2009;
• Provides a variety of search services, including
web, video, image and map search products.
• Bing is available in many languages and has been
localized for many countries.
• Even if the language of the search and of the
results are the same, Bing delivers substantially
different results for different parts of the world.

29. • Microsoft may be a behemoth with a
workforce reaching thousands but the
team at Bing is doing its best to promote
a culture of innovation in the manner of
the startups
• As one of the youngest departments at
Microsoft, Bing was the result of
Microsoft's purchase of Powerset in a
$100 million deal.
• The team at Bing is trying to come up
with a search engine that would rival that
of Google but since it's an underdog at
the moment, it is ramping up its new
product development efforts and putting
up innovation programs.

30. “Fast paced, challenging, and a whole lot of fun—that
is how our employees describe the work culture at
MS. Whether at your workstation, in a virtual meeting
with another part of the world, or taking a coffee
break with friends, you will always find yourself
collaborating, sharing new ideas and working on high
impact products and technologies that impact billions
of people around the world. Working on products that
have worldwide impact, you would be encouraged to
take on big Challenges all the time. Whether you are
working on the next version of Windows, developer
tools, Office or the next generation mobile platform, it
is hard to underestimate the work we accomplish.”
Microsoft
Culture in
Five steps to a strong company
culture:
• Step 1: Understand
• Step 2: Take action
• Step 3: Involve
• Step 4: Collaborate
• Step 5: Demand accountability
“As long as you have a business,
you have a company culture”
Bill Gates

31. • Founded: January 1994;
• Founders: Jerry Yang, David Filo;
• Nicknamed: Jerry and David's guide to the
World Wide Web. But then as Yahoo! ("Yet
Another Hierarchically Organized Oracle“);
• In 2000, Yahoo began using Google for search;
• Employees: 12,500;
• Revenue: US$4.96 billion (2015);
• Market capitalization: US$22.24 billion;
• It is considered as a search-engine for
businessmen (Yahoo Finance, Yahoo News,
Yahoo Messenger);
• Microsoft wanted to acquire Yahoo for
US$44.6 billion. They rejected this deal.
CEO: Marissa Mayer

32. • Yahoo has a culture problems.
• Marissa Mayer is trying to fix it;
• Part of the problem is that the company
has not made any real attempt to get a
handle on their culture for some time;
• They have been seen as a dying giant ever
since Google overtook them in search;
• And that feeling has permeated even the
workforce that remains at Yahoo;
• Marissa Mayer decided to end the work at
home program at Yahoo. What this means
is that employees have to start coming to
work again. And she’s taking heat for this
decision why? Because people don’t get
culture.
Culture in
• I’m Marissa Mayer and I want to change
the culture at Yahoo, I want people at
my company to WANT to come to
work.
• I want people excited to be there, in the
office, working with a team that’s trying to
execute a large scale turnaround the likes
of which the Tech world has not seen
before.
• It hard to say yet whether Marissa Mayer
will be successful in her quest, but she’s
pulling the right levers. And all the pundits
(men experts) that are trying to do her job
for her should take a minute to think about
what they are saying before they do.

33. • 1st search-engine in Russia, 4th search
engine it the world (Comscore.com);
21st website in the world by means of
unique users;
• Founded: 1997
• Nicknamed: Yandex ("Yet Another
iNDEXer“)
• Founders: Arkady Volozh, Ilya
Segalovich
• Revenue: 50,9 billion rub. (2014)
• Employees: 5,603 (2015)
• Has very similar history with Google

34. • Yandex — the leading internet company
in Russia, operating the most popular
search engine and the most visited
website;
• Provides more than 30 services;
• Acquired 24 companies (Kinopoisk.ru,
Ros.taksi, Auto.ru, 2Gis, PayCash)

36. Culture in
• Culture at Yandex is informal in nature;
• No dress code (t-shirts with Ya logo);
• Employees feel a sense of belonging towards the organization;
• Freedom of opinion leads to creativity and better decision
making thus leading to higher efficiency at group and
individual level;
• No determination of clear authority in terms of decision
making;
• Opportunities for employees to challenge decisions and discuss
them further;
• This is an effective practice for Yandex but in long run where
circumstances are rapidly changing leaders have to take quick
decisions. As such a clear authority is very essential.
• Members are free to challenge their colleagues, questions
decisions that are made and employees live in chaos.
• The result of this culture is innovation, creativity and brilliance.
There is an inclusive atmosphere where each member
contributes to the team and the organization as a whole

37. Culture in
• Yandex has office locations all over Russia as well as in Ukraine, Belarus,
Turkey, Germany and Switzerland. Some of them conduct the full range of
our activities, while others specialise, like sales offices, for instance, which
we open across the globe to be closer to our advertisers in many different
regions. In cities where top-class programming talent can be found, we
open development offices. Yandex’s head office is in Moscow.
• Each Yandex office has its own identity, but at the same time they all share
the ambience. They’re all designed to be comfortable and pleasant places
both to work and to just spend time. Our team can take some time out to
play a guitar, shoot some pool or read in the library with a hot cuppa. And
to keep everybody’s batteries charged, tea, coffee and sweet snacks are
always available, free of charge, in unlimited quantities.
Yandex

41. Now stop dreaming and face reality

42. Thank you for attention