This document summarizes 7 shortcuts for managing change based on the leadership and vision of Steve Jobs. The shortcuts are: 1) Do what you love; 2) Have a vision; 3) Kick start your brain by looking outside your industry for inspiration; 4) Sell dreams not products by focusing on customer aspirations; 5) Say no to 1,000 things to focus on simplicity; 6) Create great customer experiences; 7) Master messaging through visual presentations and compelling advertising. The document provides examples from Jobs' career at Apple of implementing these principles, such as eliminating complexity to focus on the essential and creating intuitive, easy-to-use products.
Carmine Gallo’s book, The Innovation Secrets of Steve Jobs, reveals the 7 principles behind breakthrough success--principles that anyone can use to rethink, reinvent, and revitalize their career, brand, or business.
In The Innovation Secrets of Steve Jobs, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one Steve Jobs, studying and following these principles can inspire creativity and the ability to ‘think different’
in any profession or workplace. Among these principles are the importance of following one’s heart and pursuing one’s passion, as well as the importance of seeking out new experiences. Innovations occur by making connections between unexpected things, and this ability is rooted in a life filled with a wide range
of experiences. Simplicity is also crucial, because anything
which is more complicated than it needs to be will attract a narrower audience. Also important is the ability to communicate the importance and utility of one’s innovation, or tell its story, effectively.
Carmine Gallo’s book, The Innovation Secrets of Steve Jobs, reveals the 7 principles behind breakthrough success--principles that anyone can use to rethink, reinvent, and revitalize their career, brand, or business.
In The Innovation Secrets of Steve Jobs, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one Steve Jobs, studying and following these principles can inspire creativity and the ability to ‘think different’
in any profession or workplace. Among these principles are the importance of following one’s heart and pursuing one’s passion, as well as the importance of seeking out new experiences. Innovations occur by making connections between unexpected things, and this ability is rooted in a life filled with a wide range
of experiences. Simplicity is also crucial, because anything
which is more complicated than it needs to be will attract a narrower audience. Also important is the ability to communicate the importance and utility of one’s innovation, or tell its story, effectively.
The story of how jobs have evolved over history and what change is coming with the new generation of work style. Work is changing and so is the work force.
I envision a future where people are treated as people and companies understand their aspirations and help them find purpose. No burnouts, no corporate politics.. everybody has a defined place in the society where they feel fulfilled and happy.
Steve Jobs has not only revolutionized high tech industry by introducing ground breaking products, but he has also showed us the way for managing organization and personal life.
The UI of Everyday Things: What can UX learn from Product Design?Luke Forsythe
Talk from UX People 2013:
At some point in 1945, after the Second World War, someone decided that product design was a thing. For almost 70 years designers have been putting special effort into the tools we make, observing how they’re received and adjusting the process accordingly.
Fast forward to today and the world is a vastly different place. Our tools have evolved. UX has arisen as a discipline. But people are the same. Are we reinventing the wheel?
In this talk Luke will be looking at what UX practitioners can learn from what is deemed “traditional” product design and how they can apply it to their own UX process.
He will also examine how apps should be designed more like tools than websites and how UX designers should be able to take on more of a holistic role; actually focusing on the end user, above all else.
User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik shares hard-won lessons learned from practicing UX in the real world for over 10 years. Building real products and services involves an ongoing series of design compromises. There is no ideal process or magic bullet for integrating UX or creating amazing user experiences. However, understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with and delight your end-users.
More info at http://www.uxaxioms.com/
We are pleased to offer you this review of Apple Inc. (NASDAQ: AAPL). This review provides an overview of the post-Jobs era, a period during which Apple has become the world’s most valuable by market capitalization. The review also discusses the challenges for and changes by CEO Tim Cook at Apple since he took the helm in 2011 ...
Apple has been able to triumph through staggering growth and the broad vision of its founder to create a comprehensive and closed ecosystem that imposes its own industrial standards. This has resulted in an extremely powerful brand. However, with its founder gone just over five years ago, can it remain the Apple in the eye of the consumer?
The story of how jobs have evolved over history and what change is coming with the new generation of work style. Work is changing and so is the work force.
I envision a future where people are treated as people and companies understand their aspirations and help them find purpose. No burnouts, no corporate politics.. everybody has a defined place in the society where they feel fulfilled and happy.
Steve Jobs has not only revolutionized high tech industry by introducing ground breaking products, but he has also showed us the way for managing organization and personal life.
The UI of Everyday Things: What can UX learn from Product Design?Luke Forsythe
Talk from UX People 2013:
At some point in 1945, after the Second World War, someone decided that product design was a thing. For almost 70 years designers have been putting special effort into the tools we make, observing how they’re received and adjusting the process accordingly.
Fast forward to today and the world is a vastly different place. Our tools have evolved. UX has arisen as a discipline. But people are the same. Are we reinventing the wheel?
In this talk Luke will be looking at what UX practitioners can learn from what is deemed “traditional” product design and how they can apply it to their own UX process.
He will also examine how apps should be designed more like tools than websites and how UX designers should be able to take on more of a holistic role; actually focusing on the end user, above all else.
User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik shares hard-won lessons learned from practicing UX in the real world for over 10 years. Building real products and services involves an ongoing series of design compromises. There is no ideal process or magic bullet for integrating UX or creating amazing user experiences. However, understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with and delight your end-users.
More info at http://www.uxaxioms.com/
We are pleased to offer you this review of Apple Inc. (NASDAQ: AAPL). This review provides an overview of the post-Jobs era, a period during which Apple has become the world’s most valuable by market capitalization. The review also discusses the challenges for and changes by CEO Tim Cook at Apple since he took the helm in 2011 ...
Apple has been able to triumph through staggering growth and the broad vision of its founder to create a comprehensive and closed ecosystem that imposes its own industrial standards. This has resulted in an extremely powerful brand. However, with its founder gone just over five years ago, can it remain the Apple in the eye of the consumer?
The slides presents the clear picture of Apple India company.Complete details of company from Introduction to Conclusion. It consists of a proper 3C Report of Apple.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
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No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
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Summary from Carmine Gallo's book The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success .... you can purchase the book from
http://www.amazon.com/Innovation-Secrets-Steve-Jobs-Breakthrough/dp/007174875X
"Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the core principles that
drive Jobs and his success. Until now, that is. My book The Innovation Secrets of Steve Jobs (McGraw-Hill, 2010)
reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Jobs
throughout his career and, more important, principles you can adopt today to “think different” and reinvent your
company, product or service." Carmine Gallo, columnist, BusinessWeek.com.
"Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the core principles that
drive Jobs and his success. Until now, that is. My book The Innovation Secrets of Steve Jobs (McGraw-Hill, 2010)
reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Jobs
throughout his career and, more important, principles you can adopt today to “think different” and reinvent your
company, product or service." Carmine Gallo, columnist, BusinessWeek.com.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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5. “Passion leads to
innovation, which simply
means, new ways of
doing things that improve
our lives, which cannot
flourish unless you are
truly obsessed with
making something better
– be it a product, a
service, a method or a
career”
Steve Jobs
7. Steve Jobs has never underestimated the power of vision to move a brand forward.
In 1976, Steve Wozniak was captivated by Jobs’ vision to “put a computer in the
hands of everyday people.”
8. In 1979, Jobs took a tour of the Xerox research, where he saw a new technology that let users
interact with the computer via colorful graphical icons instead of entering complex line
commands
9. Xerox, “graphical user interface”, Jobs knew that this technology would
allow him to fulfill his vision of putting a computer in the hands of everyday
people. Two people can see the same thing but perceive it differently based
on their vision.
10. “ We’re gambling on our vision, and we’d rather do tat
that than make ‘me-too’ products.”
13. The idea for the name fell literally from a tree…
“I came up with a name for our company—Apple.” Steve, said.
Wozniak (co-founder) replied they could have tried to come up with more
technical sounding names ….. but their vision was to make computers
approachable. Apple fits perfectly.
14. Dalai Lama
India
Four Seasons
Mercedes-Benz
Calligraphy
Apples
Look outside your industry for inspiration.
Jobs hired people from outside the computing profession, he studied the art of
calligraphy in college, meditated with Indians, and evaluated The Four Seasons
hotel chain as he developed the customer service model for the Apple Stores.
15. “Part of what made
the Macintosh great
was that the people
working on it were
musicians, and poets,
and artists, and
zoologists, and
historians who also
happened to be the
best computer
scientists in the
world.”
-Steve Jobs
18. “Your customers don’t
care about your
product, your brand,
they care about
themselves, their
dreams, their hopes,
their ambitious...Help
them fulfill their
dreams and you will
win them over”.
Steve Jobs
20. “Change comes from saying no to 1,000 things to
make sure we don’t get on the wrong
track or try to do too much.”
- Steve Jobs
21. Simplicity: The Elimination of Clutter
Jonathan Ive, Apple design guru: “We are absolutely consumed by trying to
develop a solution that is very simple… Your customers demand simplicity”.
22. Steve Jobs reduced complexity in the Smartphone category by eliminating the keyboard.
23. The iPad is so simple that a 2-year-old can use it.
24. “Get rid of the crappy stuff and focus on the good stuff”
.
Steve Jobs’s advice to the new Nike CEO, Mark Parker
Stop Making Fun
of Us!
“Hi, I’m a mac”
I am cool, trendy,
young, friendly,
casual, reliable,
fast, looking for
fun.
“Hi, I’m a PC”
I am boring,
formal, cold, old,
unreliable, slow,
not inspiring.
27. 1
2
3
4
5
Carmine’s experience buying a MacBook pro at the Apple store was likening
set up on a date and establishing a life-long commitment to the brand.
6
30. Steve Jobs thinks visually about presenting ideas, products, and information.
31. BIRD
10% 65%
If information is presented verbally, your audience will remember 10% of the
information. Attach a picture and retention goes up to 65%.
32.
33. The people who are crazy
enough to change the
world are the ones who do
—Apple Ad
35. Do You Want to Hear a story from TOP guys who
were totally WRONG about their ideas on
CHANGE?
36. “I think there is a market for maybe
five computers”
Thomas Watson, chairman of IBM, 1943
“There is no reason that
anybody would like to have a
personal computer at home”
Ken Olsen, 1977
President from Digital Equipment Corporation was a pioneering
American company in the computer industry
„640 Kbyte should be enough
memory for anybody“Bill Gates, 1981
„Who would ever need such a
silver disc?“
Jim Timmer, top Manager with
Philips in 1982
How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds. Nobody cares about your company or product. They care about themselves, their dreams, and their goals. Help them achieve their aspirations and you’ll win them over the Steve Jobs way.
Steve Jobs has something to teach you about your career, your business, and your brand. He thinks differently about every aspect of business – from product design to marketing to communications. Here are the 7 principles responsible for Jobs’ breakthrough success.
How to do find your passion? Passions are those ideas that don’t leave you alone. They are the hopes, dreams and possibilities that consume your thoughts. Follow those passions despite skeptics and naysayers who do not have the courage to follow their dreams.
Steve Jobs has never underestimated the power of vision to move a brand forward. In 1976, Steve Wozniak was captivated by Jobs’ vision to “put a computer in the hands of everyday people.”
In 1979, Jobs took a tour of the Xerox research facility in Palo Alto, California. There he saw a new technology that let users interact with the computer via colorful graphical icons on the screen instead of entering complex line commands.
It was called a “graphical user interface.” In that moment, Jobs knew that this technology would allow him to fulfill his vision of putting a computer in the hands of everyday people. Jobs later said that Xerox could have “dominated” the computer industry but instead its ‘vision’ was limited to building another copier. Two people can see the same thing but perceive it differently based on their vision.
“We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products.” – Steve Jobs
The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-like place in Oregon located in an apple orchard. Apple co-founder and Jobs’ pal, Steve Wozniak, picked him up from the airport. On the drive home, Jobs simply said, “I came up with a name for our company—Apple.” Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fit perfectly.
Steve Jobs creates new ideas precisely because he has spent a lifetime exploring new and unrelated things—seeking out diverse experiences. Jobs hired people from outside the computing profession, he studied the art of calligraphy in college, meditated in an Indian ashram, and evaluated The Four Seasons hotel chain as he developed the customer service model for the Apple Stores. Look outside your industry for inspiration.
How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds. Nobody cares about your company or product. They care about themselves, their dreams, and their goals. Help them achieve their aspirations and you’ll win them over the Steve Jobs way.
Steve Jobs doesn’t rely on focus groups. If he had, they may never have enjoyed iPods, iTunes, the iPhone, the iPad, or Apple Stores. Jobs does not need focus groups because he understands his customers really, really well. Yes, sometimes better than they know themselves!
How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds. Nobody cares about your company or product. They care about themselves, their dreams, and their goals. Help them achieve their aspirations and you’ll win them over the Steve Jobs way.
Jonathan Ive, Apple design gur: “We are absolutely consumed by trying to develop a solution that is very simple, because as physical beings we understand clarity.”
Your customers demand simplicity and simplicity requires that you eliminate anything that clutters the user experience.
Steve Jobs reduced complexity in the Smartphone category by eliminating the keyboard.
The iPad is so simple a 2-year-old can use it.
Steve Jobs’ advice to the new Nike CEO, Mark Parker.
Jobs has made the Apple Store the gold standard in customer service by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. For example, there are no cashiers in an Apple store. There are experts, consultants, even geniuses, but no cashiers.
Carmine’s experience buying a MacBook pro at the Apple store was like being set up on a date and establishing a life-long commitment to the brand.
Apple created an innovative retail experience by studying a company known for its customer experience—The Four Seasons. Apple Stores would attract shoppers not by moving boxes, but by “enriching lives.” The lesson—don’t move “product.” Enrich lives instead and watch your sales soar.
Steve Jobs thinks visually about presenting ideas, products, and information.
You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter. Steve Jobs is considered one of the greatest corporate storytellers in the world because his presentations inform, educate and entertain.
If information is presented verbally, your audience will remember 10% of the information. Attach a picture and retention goes up to 65%.
Text and images are so much more interesting than bullet points alone.
Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-taking and risk taking takes courage and a bit of craziness. See genius in your craziness. Believe in yourself and your vision and be prepared to constantly defend those beliefs. Only then will innovation be allowed to flourish and only then will you be able to lead an “insanely great” life.