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Why UX Design Needs Content Strategy

by Karen McGrane

10,347 views

Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and ...

Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and interaction models and focus on content strategy.

This workshop used the familiar UX design process to talk about how content strategy contributes to activities and deliverables.

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Likes: 62
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Total Views: 10,347

1–4 of 4 previous next Post a comment

Andreas Harold a really good presentation. is something we all have to learn. Thank you
how to win the lottery 2 years ago
Are you sure you want to
David Jarvis, Multichannel Strategy Director, Specialist Holidays Group at TUI Travel Great presentation Karen. My own humble thoughts on Content Strategy
http://dcjarvis.posterous.com/is-content-strategy-the-emperors-new-clothes 2 years ago
Are you sure you want to
Игорь Зворыкин at Консалтинг test 2 years ago
Are you sure you want to
Karen McGrane, Managing Partner at Bond Art + Science Looking for the workshop handouts? Look no further: http://www.slideshare.net/KMcGrane/handouts-for-why-ux-design-needs-content-strategy 2 years ago
Are you sure you want to

To determine what web initiatives would create the biggest impact, we completed an assessment project with three components:
A Market Overview to determine competitor best practices and industry benchmarks
Analytics of current site usage
Usability Audit of the site with philosophy's target demographic performing tasks on the site
During the design phase we continued with usability research, testing and optimizing the design.
Finally we followed up with a post launch analysis to see how we did and provide further recommendations.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.

62 Likes

cdelk 1 month ago
glaco at glaco 1 month ago
Ian Cox, Principal Consultant, Project Manager at Endeca Technologies Inc. 2 months ago
Geoffrey Igharo, Corporate Communications Consultant at Creuna 2 months ago
Leslie Sorum, Senior Experience Designer at space150 3 months ago
John Whalen, UX Lead and Founder at Brilliant Experience 4 months ago
Carmen Sieverding, Independent Creative Strategist | Planner at Shape Liquid Ideas Tags ux-design content strategy 6 months ago
Philippe Schott, Freelance Concept Developer at Razorfish Deutschland, Berlin 6 months ago
tmantych 7 months ago
Matteo Mucci, Consultant at FullSix Tags ux content strategy 7 months ago

Why UX Design Needs Content Strategy Presentation Transcript

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