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Why UX Design Needs Content Strategy

by Karen McGrane on Aug 26, 2010

7,071 views

Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and intera...

Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and interaction models and focus on content strategy.

This workshop used the familiar UX design process to talk about how content strategy contributes to activities and deliverables.

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information architecture user experience content analysis process usability interaction design content strategy uxweek ux content web ux content design design ux-design workshop presenter dachis group social business design russia why ux design needs content strategy

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1–4 of 4 previous next Post a comment

Andreas Harold a really good presentation. is something we all have to learn. Thank you
how to win the lottery 1 year ago Reply
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David Jarvis , Multichannel Strategy Director, Specialist Holidays Group at TUI Travel Great presentation Karen. My own humble thoughts on Content Strategy
http://dcjarvis.posterous.com/is-content-strategy-the-emperors-new-clothes 1 year ago Reply
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Игорь Зворыкин test 1 year ago Reply
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Karen McGrane , Managing Partner at Bond Art + Science Looking for the workshop handouts? Look no further: http://www.slideshare.net/KMcGrane/handouts-for-why-ux-design-needs-content-strategy 1 year ago Reply
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To determine what web initiatives would create the biggest impact, we completed an assessment project with three components:
A Market Overview to determine competitor best practices and industry benchmarks
Analytics of current site usage
Usability Audit of the site with philosophy's target demographic performing tasks on the site
During the design phase we continued with usability research, testing and optimizing the design.
Finally we followed up with a post launch analysis to see how we did and provide further recommendations.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.
Any content that doesn’t meet these needs is just getting in the way.
Avoid wasting money on designing, creating and maintaining unnecessary content.

46 Favorites

cniclsh Tags ux-design 18 hours ago
kateconcannon 1 month ago
Mariano Calle , UX Consultant at Adesis 2 months ago
Tobias May , Manager Online Communications at DKB AG Tags ux content strategy 2 months ago
cmymikechu Tags ux web content 3 months ago
David Wierbiki , Director of User Experience and Design at Isos Technology Tags ux content strategy 7 months ago
Simone Keijzer , Interaction Designer at Zicht/ S1m0ne 1 year ago
abruce817 1 year ago
Alf Conlon Tags ux content content strategy 1 year ago
Darren Hewitson , Director of UX at Great Fridays 1 year ago

Why UX Design Needs Content Strategy — Presentation Transcript

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