Why UX Design Needs Content Strategy
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Why UX Design Needs Content Strategy

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Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and ...

Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and interaction models and focus on content strategy.

This workshop used the familiar UX design process to talk about how content strategy contributes to activities and deliverables.

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  • To determine what web initiatives would create the biggest impact, we completed an assessment project with three components: <br /> A Market Overview to determine competitor best practices and industry benchmarks <br /> Analytics of current site usage <br /> Usability Audit of the site with philosophy&apos;s target demographic performing tasks on the site <br /> During the design phase we continued with usability research, testing and optimizing the design. <br /> Finally we followed up with a post launch analysis to see how we did and provide further recommendations. <br /> <br />
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  • Any content that doesn&#x2019;t meet these needs is just getting in the way. <br /> Avoid wasting money on designing, creating and maintaining unnecessary content. <br />
  • Any content that doesn&#x2019;t meet these needs is just getting in the way. <br /> Avoid wasting money on designing, creating and maintaining unnecessary content. <br />
  • Any content that doesn&#x2019;t meet these needs is just getting in the way. <br /> Avoid wasting money on designing, creating and maintaining unnecessary content. <br />
  • Any content that doesn&#x2019;t meet these needs is just getting in the way. <br /> Avoid wasting money on designing, creating and maintaining unnecessary content. <br />
  • Any content that doesn&#x2019;t meet these needs is just getting in the way. <br /> Avoid wasting money on designing, creating and maintaining unnecessary content. <br />
  • Any content that doesn&#x2019;t meet these needs is just getting in the way. <br /> Avoid wasting money on designing, creating and maintaining unnecessary content. <br />
  • Any content that doesn&#x2019;t meet these needs is just getting in the way. <br /> Avoid wasting money on designing, creating and maintaining unnecessary content. <br />
  • Any content that doesn&#x2019;t meet these needs is just getting in the way. <br /> Avoid wasting money on designing, creating and maintaining unnecessary content. <br />
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Why UX Design Needs Content Strategy Why UX Design Needs Content Strategy Presentation Transcript