User Centered Innovation


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User Centered Innovation

  2. 2. WHO WE ARE
  3. 3. CERTI The Digital Convergence CenterReference Centers for Innovative Tecnologies Foundation The Digital Convergence Center (CCD) works in the de-(CERTI) is an institute of Science, Technology and Innova- velopment of innovative products and services to societytion located in Florianópolis (Santa Catarina), that offers a software, internet, embedded systems, digital television,set of skills as a solution to different demands of private telecommunications, networks, mobile communications,institutions, government and third sector. digital inclusion, business strategy, market analysis and technology areas. CCD applies multidisciplinary approach and works collaboratively, working in three areas:The excellence of the projects we run and of the servicesand products we develop are the result of a careful andsystematic work in network, started more than 25 years, • Research and technology evaluation.through technical and scientific partnerships held with uni- • Software and plataforms development.versities and research centers in the country and abroad. • Hardware development.
  4. 4. HOW WE WORK
  6. 6. LEARN
  7. 7. Exploration“QUESTIONS ABOUT NEEDS AND DESIRESARE ANSWERED BY PEOPLE”Appropriate solutions arise when there is a deep and well- in all its extension. Watch users and see what they think,directed knowledge about the problem and its elements. In- make, use and feel in a real context, increase the chancesnovative solutions emerge when there are efforts towards of a successful solution.the understanding of the field, customer and users views,
  8. 8. Techniques and Artifacts to Exploration• Briefing.• Benchmarking.• User interviews.• Contextual interviews.• Focus groups.• Product Vision Box.• Elevator Statement.• Documentation analysis.• Specialized literature studies.• Accessibility and Universal Design studies.• Usability and sustainability studies.• Interface and interaction studies.• Sistematic observation.• Etnographic study.• Netnography.• Polls and surveys.• Questionnaires.• Records and database analysis.
  9. 9. Interpretation, Analysis and Synthesis“NEW OPPORTUNITIES FORTECHNOLOGIES ARE IDENTIFIED INOBJECTIVES, MOTIVATION AND LIMITATIONS”We recognize that for the understanding, maturation and tems analysis, usability, design, psychology and engineer-transformation of information into knowledge, a multi-dis- ing, in order to achieve better results in the understandingciplinary team of specialists is a key part. Our team consists of problems and synthesis of information.of experienced and talented professionals in business, sys-
  10. 10. Techniques and Artifacts toInterpretation, Analysis and Synthesis• Tasks Analysis.• Flowcharts.• Mental maps.• Goalstorming.• Personas.• Scenarios.• Use cases.• Matrix functions.• Specification Documents.• Infographics.• Storyboards.• Workshops.
  11. 11. SHAPE
  12. 12. Ideation and Conception“IN THE DESIGN OF THE SOLUTION, USERSINFORMATION IS RAW MATERIAL FOR INNOVATION”We are aware that the success of an effective solution is rations and desires of people by understanding their needs.deeply tied to the conversion of findings from studies and In its essence, conceive is materialize ideas, interpret needsinterpretations and unique solutions appropriate to the and problems to create hypotheses and solutions.user. Conceive and devise means to make tangible the aspi-
  13. 13. Techniques and Artifacts toIdeation and Conception• Storyboards and Illustration.• Sketches and Wireframes.• Generation of alternatives.• Participatory Design.• GUI Design.• Interaction Design.• Information Architecture.• Card Sorting.• Copywriting.• Paper prototyping and non-functional prototyping.• Functional prototyping of high and low fidelity.• Product Design and CAD.• Design of accessibility and Universal Design.• Project sustainability and usability.• Solutions redesign.
  14. 14. CHECK
  15. 15. Evaluation e Validation“SPECIALIZED ASSESSMENT TO ENSUREEFFICIENCY, EFFECTIVENESS AND SATISFACTION”The main objective of the evaluations, including usabil- carried out in pilot projects at various stages of the devel-ity, ergonomics and accessibility, is to validate the solu- opment, ensure consistency and increase the success ratetion based on norms and standards already consolidated, of a solution after its market launch.increasing its effectiveness for the user. Evaluation steps
  16. 16. Techniques and Artifacts toEvaluation and Validation• Usability Testing.• Usability inspections.• Ergonomic assessments.• Heuristic evaluations.• Systematic observations.• A/B test.• Cognitive route.• Questionnaires.• Interviews.
  17. 17. Implementation and Release Plan“GOOD IDEAS TAKE SHAPE WHEN THEYARE INTRODUCED TO THE WORLD”The disclosure of a solution with the establishment of an the begining to the end of projects enable us to under-implementation plan, containing specification documents, stand the needs of development teams and marketing dur-interface and interaction standards are key steps in the ing the life cycle of solutions.materialization of a new solution. Our participation from
  18. 18. Techniques and Artifacts tothe Implementation andRelease Plan• Standards GUI.• Interaction standards.• Documents specification.• Infographics.• IIustrations.• Animation (motion graphics).• Communication.• Branding.• Naming.
  19. 19. WHAT WE DO
  20. 20. LEARN SHAPE CHECK SHAPE CHECKSurvey of Product Use observation Adjustments Documentationtechnologies conception and and final prototypes prototyping Ergonomics andSocio-educational usability researchresearch in schools ProInfo Projector The development of ProInfo Projector involved intensive research for the definition of a projector and computer inte- grated into a single device for use in the classroom.
  21. 21. LEARN SHAPE LEARN SHAPE CHECKResearch launch Sketches, Presencial and online Sketches, wireframes, Workshop and wireframes, systematic observation graphic project results analysisPresencial and online graphic projectsystematic observation Interviews, questionnaires High fidelity functional High fidelity and usability testing prototypesInterviews, questionnaires functionaland usability testing prototypesPersonas and scenarios Portal do Estudante Pilot * In progress Evaluation of the Student Portal under development in project the real environment of use in 12 schools and different states of Brazil.
  22. 22. LEARN SHAPE CHECK SHAPEGathering information Ideation and Validation Ideation and conception conceptionInterviewsAnalysis andinterpretationModeling Especial Education Concept development, prototypes and specifications of an * In progress accessibility device for students with visual impairments. project Focus on pedagogy.
  23. 23. LEARN SHAPE CHECKUnderstanding the Brainstorming Specification,problem and workshop interface and interaction standardsSpecialized literature Informationstudies ArchitectureBenchmarking and Sketches,usability inspection wireframes, prototypes OiTV HD Project Joint development between OiTV and CERTI to es- tablish the base for solutions proposed by a study and by the identification of best market practices and usability inspection.
  24. 24. LEARN SHAPE CHECKBenchmarking Graphic project Test versions to solution validationBriefing Behavior and interaction ImplementationProduct vision box definitions planElevator statement AdjustmentsUser researchPersonas LabEEE Project Development of a simulator for evaluating the energy efficiency of commercial buildings to be used in the early stages of the project of new buildings, when ecisions have great impact. * In progress project
  25. 25. FOR WHOM WE DO
  26. 26. CERTI Foundation Campus Universitário UFSC, Setor C | Florianópolis, SC, BrasilCEP: 88040-970 | Tel: 55 (48) 3239-2000 | Digital Convergence Center Marcelo Otte - Diretor Executivo Tel: 55 (48) 3239-2171 Luciano B. Roncalio - Gerente Tel: 55 (48) 3239-2158
  27. 27. Copyright © 2011 CERTI Foundation