UX Designers play many roles on a project. They must conduct primary end-user research, then utilize the findings to Design intuitive information architecture and interaction design, within the constraints of technical platforms.
The Many Facets of UX DE SIG N Design Studies Facilitate Research Analyze Research RESEARCHER UX Designers gain an in-depth understand- ing of their client’s end-user needs, tasks, behaviors, and motivations, through primary user research. Deﬁne Personas Distill Key Tasks Create Mental Models Prioritize Tasks Identify Labels Deﬁne CategoriesTAXONOMISTTrends in behavior, uncovered inresearch, enable UX Designers todevelop an end-user “mental model”, aswell as an information architecture andtaxonomy to make primary task comple-tion, intuitive. Deﬁne IA Deﬁne Facets/Filters Structure Experience Present POV Propose Features Identify Best Practices CONSULTANT UX Designers are “client-facing” consul- tants, who advise, as well as, present Design. Evangelize Brand Expose Design Issues Gather Requirements Design User Interface Present Design Design ExperienceDESIGNERUX Designers are interaction designers,responsible for the conceptualization anddocumentation of the end-user interface. Design Task Flow Make Brand Consistent Unclutter Design Understand Constraints Propose Integrations Deﬁne Metadata TECHNOLOGIST In order to Design an experience that can be developed, UX Designers must under- stand the Technical constraints of the platforms they are Designing for. Identify bugs Design for Accessibility Propose Features Collab w/Client Collab w/Design Collab w/Content TeamNEGOTIATORUX Designers are the connective tissue toevery “Delivery” discipline, ensuring thatbusiness, brand, and end-user needs aremet, within the limitations of the technicalplatform. Collab w/Proj Mngmt Collab w/Tech Collab w/Accnt Mngmt for EMPATHY LAB by JONATHAN LUPO @userexperience an company