Facebook for Real Estate - Updated

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Facebook for Real Estate-general overview of pages, wall, newsfeed, NEW privacy settings, lists, and netiquette. Case studies of real estate business pages. (EXTENSIVE SCREEN SHOTS)

Facebook for Real Estate-general overview of pages, wall, newsfeed, NEW privacy settings, lists, and netiquette. Case studies of real estate business pages. (EXTENSIVE SCREEN SHOTS)

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Transcript

  • 1. Facebook For Real Estate Created to help Realtors succeed in developing relationship marketing opportunities using their sphere of influence on Facebook.
  • 2. Thank you! West Hawaii AOR
    • Julie Ziemelis- Ziemelis Digital Marketing
    • Blogger for:
    • Facebook.com/Tips4RealtorsUsingNewMedia
    • Facebook.com/365Kona
    • www.365Kona.com
  • 3. What we will cover today
    • 1. Overview of using Facebook-Posting updates and pictures, setting privacy settings, tagging, etc
    • 2. Starting the conversation on Facebook, building your sphere of influence
    • 3. Five ways to look like a star and five ways to look like a spammer. 
    • 4. Using Facebook business pages to promote you and your market/lifestyle expertise
  • 4. Why should you be on Facebook?
  • 5.  
  • 6.  
  • 7. Be where your referrals are
  • 8. Top 4 Reasons to Use Facebook for business
    • 1. Stay connected with past clients.
    • 2. Remind your sphere you are a Realtor.
    • 3. Listen to conversations and be there when people start talking about selling and/or buying a home.
    • 4. Become a trusted adviser by offering recommendations and showing influence.
  • 9. Why Realtors Are Hesitant To Use Facebook
    • They don’t understand the privacy settings and hence don’t know how to filter private and public posts.
    • They don’t want other Realtors to have access to their personal friends and clients.
  • 10.
    • Afraid they will post something to someone else’s wall or their own wall and don’t know who can actually see it.
    • They don’t understand “the technology”
    • They don’t know how to avoid being inundated with friend requests
    • They don’t know how to allocate time for using Facebook.
  • 11. HELP IS HERE!
  • 12. Four Things To Know
    • Profile page
    • Wall
    • Newsfeed
    • Sending private messages
  • 13. Profile Page
    • Your profile page should contain as much contact information about you as possible for people to connect with you.
  • 14.  
  • 15. Profile Page
  • 16.  
  • 17.  
  • 18. YOUR WALL
    • The “Wall” is where you post your “status updates”. Unless you change your privacy settings, anything you post here is visible to ANY of YOUR friends.
  • 19.  
  • 20. How Do I Post Something On My Wall?
  • 21.
    • 1: First decide whether you want to share a status update, question, photo, link or video
    • 2: Click the corresponding link at the top of your Wall.
    • To change who can see your post, select the lock icon drop-down menu below the post.
    • 3: Press the blue "Share" button in the lower right corner to add the post to your Wall.
  • 22.  
  • 23. Sharing with a small group of friends:
    • Use the Groups feature to share content with a select group of people, like family members, your soccer team or your book club.
  • 24.  
  • 25. Your “Newsfeed”
    • Things you share will appear as posts on your profile, and can appear in News Feed.
    • (To control whether or not specific people have the option to view your stories, you can change the privacy settings for each piece of content you post.)
  • 26.  
  • 27. PRIVACY
    • Use the Privacy Settings on Facebook to control who can see what
  • 28.  
  • 29.
    • Public Search Listing
  • 30. Creating Lists
    • Lists help you “bifurcate” your messages.
    • Create lists to help you separate friends, family, business relationships, potential clients, etc.
    • By using lists combined with the privacy setting, you can separate business from personal
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35. Tagging Photos
    • Take group shots and “tag” your friends, influencers, etc.
    • Use tagging to alert people to a great photo, upcoming event, “digital postcard” as a way to say “hi” and for FUN!
    • Your tagged photos of others will appear along the top of their Wall.
  • 36.  
  • 37. Starting The Conversation
    • Post about the things you find interesting in life
    • DON’T post your listing info
    • Share interesting links, pictures, etc.
    • Take interesting pictures and video
    • Be Unique, Be You!
  • 38. LISTEN
    • Go to your friends walls and see what is going on in their lives.
    • See if any of their friends are discussing topics that you can comment on.
  • 39. ENGAGE
    • “ Like” comments to show you were there
    • Comment when appropriate
    • DON’T sell yourself
    • Keep it light and positive
    • Be helpful by offering recommendations and referrals
  • 40. Gather New Friends
    • Collect cards at Chamber meetings, service clubs, PTA, Affiliate members.
    • Ask to be a friend and WHY..don’t just send a friend request.
    • Personal messages get you a friend a lot more often and show you “get” the etiquette.
  • 41. Be A Hero-Not A Zero
    • Basic Netiquette of using Facebook and other other social networks
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.
    • 10 Basic Rules :
    • Be helpful
    • Be positive
    • Spread referrals with ease and grace
    • Share housing news with those that want it
    • Don’t engage in gossip or negativity online
    • Write as if EVERYTHING you post is public
    • Don’t tag unflattering pictures of your friends
    • Use social media for social good
    • Be professional--ALWAYS
    • Use correct grammar and spelling
  • 49. The Case for FB Business Pages
    • Business pages help you keep your professional life separate from your private life
    • ANYONE can like your business page, whereas only your friends can see your wall.
    • An avenue to show area expertise, helpfulness and value
  • 50. “ CREATE NEW BUSINESS PAGE”
  • 51.  
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  • 60.  
  • 61.  
  • 62. Remember: The ROI is relationships
    • What you are investing in and selling is relationships with other people .
  • 63. Mahalo!
    • Email: [email_address]
    • About me: Google-Julie Ziemelis
    • Check out marketing tips at Facebook.com/RealtorTips4NewMedia
  • 64.