Facebook for Real Estate - Updated
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Facebook for Real Estate - Updated



Facebook for Real Estate-general overview of pages, wall, newsfeed, NEW privacy settings, lists, and netiquette. Case studies of real estate business pages. (EXTENSIVE SCREEN SHOTS)

Facebook for Real Estate-general overview of pages, wall, newsfeed, NEW privacy settings, lists, and netiquette. Case studies of real estate business pages. (EXTENSIVE SCREEN SHOTS)



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    Facebook for Real Estate - Updated Facebook for Real Estate - Updated Presentation Transcript

    • Facebook For Real Estate Created to help Realtors succeed in developing relationship marketing opportunities using their sphere of influence on Facebook.
    • Thank you! West Hawaii AOR
      • Julie Ziemelis- Ziemelis Digital Marketing
      • Blogger for:
      • Facebook.com/Tips4RealtorsUsingNewMedia
      • Facebook.com/365Kona
      • www.365Kona.com
    • What we will cover today
      • 1. Overview of using Facebook-Posting updates and pictures, setting privacy settings, tagging, etc
      • 2. Starting the conversation on Facebook, building your sphere of influence
      • 3. Five ways to look like a star and five ways to look like a spammer. 
      • 4. Using Facebook business pages to promote you and your market/lifestyle expertise
    • Why should you be on Facebook?
    • Be where your referrals are
    • Top 4 Reasons to Use Facebook for business
      • 1. Stay connected with past clients.
      • 2. Remind your sphere you are a Realtor.
      • 3. Listen to conversations and be there when people start talking about selling and/or buying a home.
      • 4. Become a trusted adviser by offering recommendations and showing influence.
    • Why Realtors Are Hesitant To Use Facebook
      • They don’t understand the privacy settings and hence don’t know how to filter private and public posts.
      • They don’t want other Realtors to have access to their personal friends and clients.
      • Afraid they will post something to someone else’s wall or their own wall and don’t know who can actually see it.
      • They don’t understand “the technology”
      • They don’t know how to avoid being inundated with friend requests
      • They don’t know how to allocate time for using Facebook.
    • Four Things To Know
      • Profile page
      • Wall
      • Newsfeed
      • Sending private messages
    • Profile Page
      • Your profile page should contain as much contact information about you as possible for people to connect with you.
    • Profile Page
      • The “Wall” is where you post your “status updates”. Unless you change your privacy settings, anything you post here is visible to ANY of YOUR friends.
    • How Do I Post Something On My Wall?
      • 1: First decide whether you want to share a status update, question, photo, link or video
      • 2: Click the corresponding link at the top of your Wall.
      • To change who can see your post, select the lock icon drop-down menu below the post.
      • 3: Press the blue "Share" button in the lower right corner to add the post to your Wall.
    • Sharing with a small group of friends:
      • Use the Groups feature to share content with a select group of people, like family members, your soccer team or your book club.
    • Your “Newsfeed”
      • Things you share will appear as posts on your profile, and can appear in News Feed.
      • (To control whether or not specific people have the option to view your stories, you can change the privacy settings for each piece of content you post.)
      • Use the Privacy Settings on Facebook to control who can see what
      • Public Search Listing
    • Creating Lists
      • Lists help you “bifurcate” your messages.
      • Create lists to help you separate friends, family, business relationships, potential clients, etc.
      • By using lists combined with the privacy setting, you can separate business from personal
    • Tagging Photos
      • Take group shots and “tag” your friends, influencers, etc.
      • Use tagging to alert people to a great photo, upcoming event, “digital postcard” as a way to say “hi” and for FUN!
      • Your tagged photos of others will appear along the top of their Wall.
    • Starting The Conversation
      • Post about the things you find interesting in life
      • DON’T post your listing info
      • Share interesting links, pictures, etc.
      • Take interesting pictures and video
      • Be Unique, Be You!
    • LISTEN
      • Go to your friends walls and see what is going on in their lives.
      • See if any of their friends are discussing topics that you can comment on.
    • ENGAGE
      • “ Like” comments to show you were there
      • Comment when appropriate
      • DON’T sell yourself
      • Keep it light and positive
      • Be helpful by offering recommendations and referrals
    • Gather New Friends
      • Collect cards at Chamber meetings, service clubs, PTA, Affiliate members.
      • Ask to be a friend and WHY..don’t just send a friend request.
      • Personal messages get you a friend a lot more often and show you “get” the etiquette.
    • Be A Hero-Not A Zero
      • Basic Netiquette of using Facebook and other other social networks
      • 10 Basic Rules :
      • Be helpful
      • Be positive
      • Spread referrals with ease and grace
      • Share housing news with those that want it
      • Don’t engage in gossip or negativity online
      • Write as if EVERYTHING you post is public
      • Don’t tag unflattering pictures of your friends
      • Use social media for social good
      • Be professional--ALWAYS
      • Use correct grammar and spelling
    • The Case for FB Business Pages
      • Business pages help you keep your professional life separate from your private life
      • ANYONE can like your business page, whereas only your friends can see your wall.
      • An avenue to show area expertise, helpfulness and value
    • Remember: The ROI is relationships
      • What you are investing in and selling is relationships with other people .
    • Mahalo!
      • Email: [email_address]
      • About me: Google-Julie Ziemelis
      • Check out marketing tips at Facebook.com/RealtorTips4NewMedia