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Facebook For Real Estate  Created to help Realtors succeed in developing relationship marketing opportunities using their ...
Thank you! West Hawaii AOR <ul><li>Julie Ziemelis- Ziemelis Digital Marketing </li></ul><ul><li>Blogger for: </li></ul><ul...
What we will cover today <ul><li>1. Overview of using Facebook-Posting updates and pictures, setting privacy settings, tag...
Why should you be on Facebook?
 
 
Be where your referrals are
Top 4 Reasons to Use Facebook for business <ul><li>1. Stay connected with past clients. </li></ul><ul><li>2. Remind your s...
Why Realtors Are Hesitant To Use Facebook <ul><li>They don’t understand the privacy settings and hence don’t know how to f...
<ul><li>Afraid they will post something to someone else’s wall or their own wall and don’t know who can actually see it.  ...
HELP IS HERE!
Four Things To Know <ul><li>Profile page </li></ul><ul><li>Wall </li></ul><ul><li>Newsfeed </li></ul><ul><li>Sending priva...
Profile Page <ul><li>Your profile page should contain as much contact information about you as possible for people to conn...
 
Profile Page
 
 
YOUR WALL <ul><li>The “Wall” is where you post your “status updates”.  Unless you change your privacy settings, anything y...
 
How Do I Post Something On My Wall?
<ul><li>1: First decide whether you want to share a status update, question, photo, link or video </li></ul><ul><li>2: Cli...
 
Sharing with a small group of friends: <ul><li>Use the  Groups feature  to share content with a select group of people, li...
 
Your “Newsfeed” <ul><li>Things you share will appear as posts on your profile, and can appear in News Feed.  </li></ul><ul...
 
PRIVACY  <ul><li>Use the Privacy Settings on Facebook to control who can see what </li></ul>
 
<ul><li>Public Search Listing  </li></ul>
Creating Lists <ul><li>Lists help you “bifurcate” your messages.  </li></ul><ul><li>Create lists to help you separate frie...
 
 
 
 
Tagging Photos  <ul><li>Take group shots and “tag” your friends, influencers, etc.  </li></ul><ul><li>Use tagging to alert...
 
Starting The Conversation <ul><li>Post about the things you find interesting in life </li></ul><ul><li>DON’T post your lis...
LISTEN <ul><li>Go to your friends walls and see what is going on in their lives.  </li></ul><ul><li>See if any of their fr...
ENGAGE <ul><li>“ Like” comments to show you were there </li></ul><ul><li>Comment when appropriate </li></ul><ul><li>DON’T ...
Gather New Friends <ul><li>Collect cards at Chamber meetings, service clubs, PTA, Affiliate members. </li></ul><ul><li>Ask...
Be A Hero-Not A Zero <ul><li>Basic Netiquette of using Facebook and other other social networks </li></ul>
 
 
 
 
 
 
<ul><li>10 Basic Rules : </li></ul><ul><li>Be helpful </li></ul><ul><li>Be positive </li></ul><ul><li>Spread referrals wit...
The Case for  FB Business Pages <ul><li>Business pages help you keep your professional life separate from your private lif...
“ CREATE NEW BUSINESS PAGE”
 
 
 
 
 
 
 
 
 
 
 
Remember: The ROI is relationships <ul><li>What you are investing in and selling is relationships with other people .  </l...
Mahalo! <ul><li>Email:  [email_address] </li></ul><ul><li>About me: Google-Julie Ziemelis </li></ul><ul><li>Check out mark...
 
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Facebook for Real Estate - Updated

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Facebook for Real Estate-general overview of pages, wall, newsfeed, NEW privacy settings, lists, and netiquette. Case studies of real estate business pages. (EXTENSIVE SCREEN SHOTS)

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Transcript of "Facebook for Real Estate - Updated"

  1. 1. Facebook For Real Estate Created to help Realtors succeed in developing relationship marketing opportunities using their sphere of influence on Facebook.
  2. 2. Thank you! West Hawaii AOR <ul><li>Julie Ziemelis- Ziemelis Digital Marketing </li></ul><ul><li>Blogger for: </li></ul><ul><li>Facebook.com/Tips4RealtorsUsingNewMedia </li></ul><ul><li>Facebook.com/365Kona </li></ul><ul><li>www.365Kona.com </li></ul>
  3. 3. What we will cover today <ul><li>1. Overview of using Facebook-Posting updates and pictures, setting privacy settings, tagging, etc </li></ul><ul><li>2. Starting the conversation on Facebook, building your sphere of influence </li></ul><ul><li>3. Five ways to look like a star and five ways to look like a spammer.  </li></ul><ul><li>4. Using Facebook business pages to promote you and your market/lifestyle expertise </li></ul>
  4. 4. Why should you be on Facebook?
  5. 7. Be where your referrals are
  6. 8. Top 4 Reasons to Use Facebook for business <ul><li>1. Stay connected with past clients. </li></ul><ul><li>2. Remind your sphere you are a Realtor. </li></ul><ul><li>3. Listen to conversations and be there when people start talking about selling and/or buying a home. </li></ul><ul><li>4. Become a trusted adviser by offering recommendations and showing influence. </li></ul>
  7. 9. Why Realtors Are Hesitant To Use Facebook <ul><li>They don’t understand the privacy settings and hence don’t know how to filter private and public posts. </li></ul><ul><li>They don’t want other Realtors to have access to their personal friends and clients. </li></ul>
  8. 10. <ul><li>Afraid they will post something to someone else’s wall or their own wall and don’t know who can actually see it. </li></ul><ul><li>They don’t understand “the technology” </li></ul><ul><li>They don’t know how to avoid being inundated with friend requests </li></ul><ul><li>They don’t know how to allocate time for using Facebook. </li></ul>
  9. 11. HELP IS HERE!
  10. 12. Four Things To Know <ul><li>Profile page </li></ul><ul><li>Wall </li></ul><ul><li>Newsfeed </li></ul><ul><li>Sending private messages </li></ul>
  11. 13. Profile Page <ul><li>Your profile page should contain as much contact information about you as possible for people to connect with you. </li></ul>
  12. 15. Profile Page
  13. 18. YOUR WALL <ul><li>The “Wall” is where you post your “status updates”. Unless you change your privacy settings, anything you post here is visible to ANY of YOUR friends. </li></ul>
  14. 20. How Do I Post Something On My Wall?
  15. 21. <ul><li>1: First decide whether you want to share a status update, question, photo, link or video </li></ul><ul><li>2: Click the corresponding link at the top of your Wall. </li></ul><ul><li>To change who can see your post, select the lock icon drop-down menu below the post. </li></ul><ul><li>3: Press the blue &quot;Share&quot; button in the lower right corner to add the post to your Wall. </li></ul>
  16. 23. Sharing with a small group of friends: <ul><li>Use the Groups feature to share content with a select group of people, like family members, your soccer team or your book club. </li></ul>
  17. 25. Your “Newsfeed” <ul><li>Things you share will appear as posts on your profile, and can appear in News Feed. </li></ul><ul><li>(To control whether or not specific people have the option to view your stories, you can change the privacy settings for each piece of content you post.) </li></ul>
  18. 27. PRIVACY <ul><li>Use the Privacy Settings on Facebook to control who can see what </li></ul>
  19. 29. <ul><li>Public Search Listing </li></ul>
  20. 30. Creating Lists <ul><li>Lists help you “bifurcate” your messages. </li></ul><ul><li>Create lists to help you separate friends, family, business relationships, potential clients, etc. </li></ul><ul><li>By using lists combined with the privacy setting, you can separate business from personal </li></ul>
  21. 35. Tagging Photos <ul><li>Take group shots and “tag” your friends, influencers, etc. </li></ul><ul><li>Use tagging to alert people to a great photo, upcoming event, “digital postcard” as a way to say “hi” and for FUN! </li></ul><ul><li>Your tagged photos of others will appear along the top of their Wall. </li></ul>
  22. 37. Starting The Conversation <ul><li>Post about the things you find interesting in life </li></ul><ul><li>DON’T post your listing info </li></ul><ul><li>Share interesting links, pictures, etc. </li></ul><ul><li>Take interesting pictures and video </li></ul><ul><li>Be Unique, Be You! </li></ul>
  23. 38. LISTEN <ul><li>Go to your friends walls and see what is going on in their lives. </li></ul><ul><li>See if any of their friends are discussing topics that you can comment on. </li></ul>
  24. 39. ENGAGE <ul><li>“ Like” comments to show you were there </li></ul><ul><li>Comment when appropriate </li></ul><ul><li>DON’T sell yourself </li></ul><ul><li>Keep it light and positive </li></ul><ul><li>Be helpful by offering recommendations and referrals </li></ul>
  25. 40. Gather New Friends <ul><li>Collect cards at Chamber meetings, service clubs, PTA, Affiliate members. </li></ul><ul><li>Ask to be a friend and WHY..don’t just send a friend request. </li></ul><ul><li>Personal messages get you a friend a lot more often and show you “get” the etiquette. </li></ul>
  26. 41. Be A Hero-Not A Zero <ul><li>Basic Netiquette of using Facebook and other other social networks </li></ul>
  27. 48. <ul><li>10 Basic Rules : </li></ul><ul><li>Be helpful </li></ul><ul><li>Be positive </li></ul><ul><li>Spread referrals with ease and grace </li></ul><ul><li>Share housing news with those that want it </li></ul><ul><li>Don’t engage in gossip or negativity online </li></ul><ul><li>Write as if EVERYTHING you post is public </li></ul><ul><li>Don’t tag unflattering pictures of your friends </li></ul><ul><li>Use social media for social good </li></ul><ul><li>Be professional--ALWAYS </li></ul><ul><li>Use correct grammar and spelling </li></ul>
  28. 49. The Case for FB Business Pages <ul><li>Business pages help you keep your professional life separate from your private life </li></ul><ul><li>ANYONE can like your business page, whereas only your friends can see your wall. </li></ul><ul><li>An avenue to show area expertise, helpfulness and value </li></ul>
  29. 50. “ CREATE NEW BUSINESS PAGE”
  30. 62. Remember: The ROI is relationships <ul><li>What you are investing in and selling is relationships with other people . </li></ul>
  31. 63. Mahalo! <ul><li>Email: [email_address] </li></ul><ul><li>About me: Google-Julie Ziemelis </li></ul><ul><li>Check out marketing tips at Facebook.com/RealtorTips4NewMedia </li></ul>
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