Facebook for Real Estate - Updated

Facebook For Real Estate Created to help Realtors succeed in developing relationship marketing opportunities using their sphere of influence on Facebook.

Thank you! West Hawaii AOR
Julie Ziemelis- Ziemelis Digital Marketing
Blogger for:
Facebook.com/Tips4RealtorsUsingNewMedia
Facebook.com/365Kona
www.365Kona.com

What we will cover today
1. Overview of using Facebook-Posting updates and pictures, setting privacy settings, tagging, etc
2. Starting the conversation on Facebook, building your sphere of influence
3. Five ways to look like a star and five ways to look like a spammer.
4. Using Facebook business pages to promote you and your market/lifestyle expertise

Why should you be on Facebook?

Be where your referrals are

Top 4 Reasons to Use Facebook for business
1. Stay connected with past clients.
2. Remind your sphere you are a Realtor.
3. Listen to conversations and be there when people start talking about selling and/or buying a home.
4. Become a trusted adviser by offering recommendations and showing influence.

Why Realtors Are Hesitant To Use Facebook
They don’t understand the privacy settings and hence don’t know how to filter private and public posts.
They don’t want other Realtors to have access to their personal friends and clients.

Afraid they will post something to someone else’s wall or their own wall and don’t know who can actually see it.
They don’t understand “the technology”
They don’t know how to avoid being inundated with friend requests
They don’t know how to allocate time for using Facebook.

HELP IS HERE!

Four Things To Know
Profile page
Wall
Newsfeed
Sending private messages

Profile Page
Your profile page should contain as much contact information about you as possible for people to connect with you.

Profile Page

YOUR WALL
The “Wall” is where you post your “status updates”. Unless you change your privacy settings, anything you post here is visible to ANY of YOUR friends.

How Do I Post Something On My Wall?

1: First decide whether you want to share a status update, question, photo, link or video
2: Click the corresponding link at the top of your Wall.
To change who can see your post, select the lock icon drop-down menu below the post.
3: Press the blue "Share" button in the lower right corner to add the post to your Wall.

Sharing with a small group of friends:
Use the Groups feature to share content with a select group of people, like family members, your soccer team or your book club.

Your “Newsfeed”
Things you share will appear as posts on your profile, and can appear in News Feed.
(To control whether or not specific people have the option to view your stories, you can change the privacy settings for each piece of content you post.)

PRIVACY
Use the Privacy Settings on Facebook to control who can see what

Public Search Listing

Creating Lists
Lists help you “bifurcate” your messages.
Create lists to help you separate friends, family, business relationships, potential clients, etc.
By using lists combined with the privacy setting, you can separate business from personal

Tagging Photos
Take group shots and “tag” your friends, influencers, etc.
Use tagging to alert people to a great photo, upcoming event, “digital postcard” as a way to say “hi” and for FUN!
Your tagged photos of others will appear along the top of their Wall.

Starting The Conversation
Post about the things you find interesting in life
DON’T post your listing info
Share interesting links, pictures, etc.
Take interesting pictures and video
Be Unique, Be You!

LISTEN
Go to your friends walls and see what is going on in their lives.
See if any of their friends are discussing topics that you can comment on.

ENGAGE
“ Like” comments to show you were there
Comment when appropriate
DON’T sell yourself
Keep it light and positive
Be helpful by offering recommendations and referrals

Gather New Friends
Collect cards at Chamber meetings, service clubs, PTA, Affiliate members.
Ask to be a friend and WHY..don’t just send a friend request.
Personal messages get you a friend a lot more often and show you “get” the etiquette.

Be A Hero-Not A Zero
Basic Netiquette of using Facebook and other other social networks

10 Basic Rules :
Be helpful
Be positive
Spread referrals with ease and grace
Share housing news with those that want it
Don’t engage in gossip or negativity online
Write as if EVERYTHING you post is public
Don’t tag unflattering pictures of your friends
Use social media for social good
Be professional--ALWAYS
Use correct grammar and spelling

The Case for FB Business Pages
Business pages help you keep your professional life separate from your private life
ANYONE can like your business page, whereas only your friends can see your wall.
An avenue to show area expertise, helpfulness and value

“ CREATE NEW BUSINESS PAGE”

Remember: The ROI is relationships
What you are investing in and selling is relationships with other people .

Mahalo!
Email: [email_address]
About me: Google-Julie Ziemelis
Check out marketing tips at Facebook.com/RealtorTips4NewMedia

Facebook for Real Estate - Updated

by Julie Ziemelis

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