1. Jodene Chisholm
Market Research
In order to find out more information on how music magazines sell I conducted a questionnaire
through primary research which was designed with questions to help give me information on how
magazines do this. The information that I have found out will help me to create my own music
magazine, ensuring that it will become successful as I will aim it basing it on the most popular vote
on my results.
Gender
Female
Male
other
My results show the number of males and females who took part in my questionnaire. The majority
of people who filled out my questionnaire happened to be females however the numbers of males
asked to fill out the questionnaire were nearly equal to the female’s number meaning that the
results I have found out further on in the questionnaire are of a mixed genders opinion.
What is your age range?
15-20
21-25
26-35
35+
Out of the 10 people I got to fill out my questionnaire 8 of the 10 featured in the age range of 15-20.
This is because I gave my questionnaires out in college which is full of students at this age. The other
age ranges such as 21-25 and 26-35 had one person in the category. Due to this when making my
magazine I will aim it at students ages 15-20 as this is what my results are based on this particular
age range.

2. Jodene Chisholm
Preferred Genre
Rock
Hip-Hop
Indie
POP
RnB
Whilst filling out my questionnaire I found out that the most popular genre is POP and RnB therefore
I will be using these particular genres when producing my magazine. The second most popular
genres are Rock and Indie which were both equally as popular as each other. I may add some of
these genres mixed in with the magazine to pull in more of an audience. I found the least popular
genre to be Hip-Hop so I will not be basing my magazine on this particular genre as it would not
appeal to my magazines audience.
Would you be more tempted to buy the
magazine if it came with a gift?
Yes
No
My pie chart above shows that 8 out of 10 people think that it is a good idea to provide a gift with
the magazine. However 2 out of 10 don’t. If a gift is provided with the magazine then it would
encourage more people to buy the magazine. From this research I will definitely use a ‘freebie’ to
pull in more people to buy the magazine. The free item could be a range of things from a poster to
makeup or memory stick.

3. Jodene Chisholm
How often would you like your music magazine
to come out?
Once every week
Once every 2 weeks
Monthly
The results above show that the majority of people would prefer the magazine to come out monthly.
The second most popular answer was once every two weeks. The least popular box that was ticked
was once every week meaning that my audience found that producing a magazine every week was
too often for the magazines audience to buy. Since the most popular box ticked was Monthly then I
will be using this to my advantage by producing the magazine only once a month.
How much would you pay for your music
magazine?
0-99
1-2.99
3-4.99
5-6.99
7.99+
When finding out how much people would pay for a music magazine I decided to start at a low price
up to the highest price that I would find acceptable. People choose that the price range less than
1.00 and above 5.00 wasn’t appropriate as it was either too low or too high. All of the candidates
who took part in the questionnaire decided that an appropriate price to pay would be 1-2.99 and 3-
4.99 as the vote was split evenly.
The results of my questionnaire show what I need to put into my magazine in order for it to be
successful. My questionnaire featured a mixed gender with a main age range of 15-20. The results
show that people would prefer the magazine to come out monthly rather than once every week or
every 2 weeks so I will be going with the majority people’s opinion and making sure that the
magazine comes out monthly. I also found out that the price most people would pay is between 1-
2.99 and 3-4.99 so I will be basing the price of my magazine in-between this. When I asked people

4. Jodene Chisholm
about the preferred genre I found that the most popular genres were POP and RnB so I will be
mainly using these particular genres. The second most popular genre is indie and rock so I will be
using these genres as sub genres to pull in more of an audience for my magazine. In my results I also
found out that if the magazine came with a gift so the audience would be more tempted to buy the
magazine making it a good choice that I provide a free item for the people who buy the magazine.