Pinterest, Google+ and Facebook Tips and Techniques

How to Use Google+,
Pinterest and the
New Facebook
Presented by Jamie Turner and Karen Naide

Introductions
• Karen is President of
Project Social, a social
media consulting ﬁrm
• She is the co-founder of
60SecondUniversity, an
online training center that
launches soon
• Her Twitter handle is
@ProjSocial

Introductions
• Jamie Turner is the co-
author of “How to Make
Money with Social Media”
and “Go Mobile”
• He can be seen on CNN
and HLN on the topics of
social and mobile
marketing
• He is the co-founder of 60
Second University

Ask us Questions
Structure:
• Please feel free to type
questions into the
question box on your
screen
• The hashtag for this event
is #SMTips
• My Twitter handle is
@AskJamieTurner

Tweet About 60SecondUniversity.com
• Tweet about 60 Second University during this webinar and
receive a $99 course for free
• Include 60SecondUniversity.com in your tweet
• Use #60SU as your hashtag

Suggested Tweets:
• “I’m looking forward to the launch of 60 Second University!
www.60SecondUniversity.com #60SU”
• “60 Second University is going to provide online social media
training. It launches soon! www.60SecondUniversity.com
#60SU”

Google+
The Death of Facebook?

Google+ Overview
• Google+ is, essentially, Google’s
version of Facebook
• It has been the fastest-growing
social media site in history, going
from 0 to 90 million users in just 9
months
• 60% of Google+ users log in every
single day
• In comparison, just 50% of Twitter
users log in daily

Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI

Google+ Overview


Getting Started
• When using Google+, stick
to industry-related topics
with the occasional personal
perspective tossed in
• Some large, well-known
entities create Google+
pages for their organizations
• You’ll probably want to
create a proﬁle for your
personal brand rather than
your corporate brand


Creating an Engaging Profile


Insider Tip: Make Posts Visual


Google+ Tips and Techniques
• Provide original information and
sharing information
• Post several times a day
• Chris Brogan says to aim for an
on-topic/off-topic ratio of 80/20
• Since Google monitors your social
sharing activity on Google+, there
may be some SEO beneﬁts to
using it


Encourage +1s on Your Blog


Action Plan
1. Create a Google+ account
2. Add photos to your proﬁle
that support your personal
brand
3. Provide a link on your
website that drives people
to your Google+ page
4. Encourage people to +1
your blog posts
5. Ask questions, provide
insights, write mini-blog-
posts (and keep things
visual)

• Tweet about 60 Second University during this webinar and
receive a $99 course for free
• Include 60SecondUniversity.com in your tweet
• Use #60SU as your hashtag

Suggested Tweets:
• “I’m looking forward to the launch of 60 Second University!
www.60SecondUniversity.com #60SU”
• “60 Second University is going to provide online social
media training. It launches soon! 60SecondUniversity.com
#60SU”

Pinterest for
Business
The Current “Darling” of the Social Media World

Why do people love it?
• Very easy to use – no bells
and whistles
• Expression of who you are and
what you love
• Can highlight your passions,
places you’ve travelled,
wishlists, decorating ideas
• Is longer lasting – on
Facebook or Twitter, images
are gone within a few days or
hours
• Is NOT a place for over self-
promotion

What is Pinterest?
• Pinterest is a social network,
one which is very visually
focused and allows for easy
sharing
• Pinterest allows you to create
virtual bulletin boards or
scrapbooks of images that
you like… you “pin” these
images to your boards. You
can also “re-pin” from the
boards of others
• Easy way to curate, share,
and discover new interests

What does Pinterest look like?

Recent activity – this is Pinterest’s
equivalent of a newsfeed on Facebook or
Twitter, or a stream on Google+.

How do you pin something in the first
place?
Add the “Pin It’ bookmarklet to
your browser. Then, click “Pin It”.

Pinterest allows you to choose
the image you want to pin.

Other ways to pin

Users can also:
• Upload images from their
computer
• Use the “Pin It” button
which many savvy
marketers are adding to
their websites
• Provide a URL to
Pinterest

Anatomy of a Pin

When I click on a pin, I have the option to
share it on my board (“Repin”), I can Like
it, or I can even comment on it.

This tells me which friend pinned this item,
where she found it, and what board of her
own that she pinned it onto.

How to Repin
After clicking “Repin,” this box pops up. I can
choose which of my boards to pin this to, change the
comment, and publish it to Facebook or Twitter.

Addictive time-suck?
• Pinterest is completely
addictive but also very
enjoyable
• People spend HOURS on
Pinterest, pinning and
repinning
• If you’re like me, you
thought, “Oh no, yet another
social network!”
• Before long, I realized as a
social media marketer, I
couldn’t possibly avoid it

Why bother?
• Pinterest last month attracted
more than 11 million unique
visitors, more than double the
4.9 million who visited the site
in November, according to
comScore
• Those who visited spent
nearly 100 minutes on the site
in January, compared with 19
minutes on professional
social-networking site
LinkedIn

More Pinterest Stats
• 1.36 million average daily users
• 68% are women
• 50% between ages 25-44
• 28% have $100,000+ annual
household income
• 50% have kids
• In February, Shareaholic
released a study that Pinterest
now beats YouTube, Reddit,
Google+, LinkedIn and
MySpace for percentage of total
referral trafﬁc in January

How does Pinterest boost traffic to
your website?
• Ifyou have a “Pin It” button
on your pages, then every
single pin that comes from
your site will have a link with
a source
• By having a link to your site
on the bottom of each pin,
this allows pinners to
encounter your content and
visit your website in one click
• Visits to your site could
mean lead generation!

Getting Started
Access to Pinterest is currently by invitation only.
• You can request an invite (takes about a day).
• You can ask a friend to invite you (or ask me!)
• Sign up is easy, and you can easily invite friends.

Build Your Following
Because Pinterest allows
people to follow users AND/OR
boards, some boards could
have more followers than the
user who created of the board.
• Create boards of speciﬁc
interest
• Promote your boards on other
social media sites
• Engage with other pins/users
by commenting or liking their
pins/boards

Personal vs. Business Boards
• Some boards should be
strictly about business,
others should be
personal… shows other
Pinners who you are as
a person
• Privacy concerns
• Can promote content
by your colleagues, so
you can serve as a
good resource

Pinning Best Practices
• Ifpossible, pin from the original
source – use Tineye.com for
reverse image search…
respect copyrights
• Watermark your images
• Write your own comments or
descriptions under items that
you’ve pinned

Visuals for Marketing
• Create boards with great visual
content: Fun, beautiful, or
interesting
• If your business doesn’t have a
strong visual component (such as
B2B companies), use some of the
following content:
-- Executive bios
-- Images used in blog articles
-- Infographics and data charts
-- eBooks & eBook covers
-- Photos of your customers

Lisa McKenzie – Pinterest Guru
• Let’s give credit where it’s due:

Marketing Strategy #1
BUILD BRAND AWARENESS
•Express your brand and products using visuals and videos
•Click-throughs to your site drive high trafﬁc to your website

EDUCATE
•Be a resource for all things you are passionate about
including your industry
•Serve your community by sharing interesting articles,
images and videos

BUILD RELATIONSHIPS
• Pinners connect with each
other by tagging
@FriendsName, similar to
Facebook and Twitter
• By tagging a friend, the
person will be alerted to
view the comment, driving
them to view the pin

PIN ORIGINAL CONTENT
• Pinning consistently keeps you
top of mind
• No copyright infringement if the
pin is original
• Watermark your photos to
ensure visibility and credibility
• Original pins are valued more
by the community

• More than 75% of pinning
activity is REPINNING

BE RePIN-WORTHY
• Write keyword-rich
descriptions
• 500-character limit in
descriptions
• Similar to Twitter, use hashtags
to ﬂag keywords, and tag
followers
• If you use the $ symbol,
Pinterest will automatically list
your item as a gift that can be
purchased

SELLING ON PINTEREST
• Watermark your images
• Make descriptions key-word
rich
• Add “$” to product description
• List contact info

• Pindescriptions in “gift” items
stick with the image, unlike
comments

AFFILIATE MARKETING
• Pin Afﬁliate products that link directly to the retailer
• List Afﬁliate links in your pin description

CROWD SOURCE
• Find Fans: http://
pinterest.com/source/
yourwebsite
• Find fans who are already
talking about your brand
• Connect with them on
Facebook and Twitter thru
their proﬁle links
• Tag them in pins, and ask
for feedback

HOST CONTESTS
• Pin-it-to-Win-It types of
contests
• Visibility & Brand
Awareness
• Trafﬁc booster
• Make it easy to enter

HOST CONTESTS
• Pin-it-to-Win-It types of contests
• Visibility & Brand Awareness
• Trafﬁc booster
• Make it easy to enter


INCENTIVIZE
• Drive sales to your
online store
• Offer coupons
• Free trials
• 2 for 1
• Free memberships

ADD PINTEREST TO CUSTOM FACEBOOK PAGE TAB
•Use static iFrame app on Facebook

Case Study
CREATE A PAGE ON YOUR SITE THAT IS IMAGE RICH

Case Study
THEN PIN THESE IMAGES TO A BOARD

Case Study

RESULTS:
• Within 8 hours, she had 16 pins and 8
followers
• Most popular pins: Betty White, Susan
Sarandon
• Increased trafﬁc
• Increased sign-ups for eNewsletter
• More comments on blog posts

Today’s Poll
Help Me with Pinterest

Today’s Poll

Option #1 Option #2

New Facebook
Changes
What They Mean for You

Facts About Facebook
• People interact with their favorite brands on Facebook far
more than other social networks. (34% for Facebook, 4%
for Twitter and 1% for LinkedIn)
• 78% of the people who Like brands on Facebook like
fewer than 10 brands
• 58% Like a brand because they’re a customer
• More importantly, 57% Like a brand so they can receive
discounts and promotions
• Once someone Likes your brand, they don’t go away --
76% of people have never un-liked a brand
Source: Chadwick Martin Bailey


Key Things to Know
• Your cover photo is the ﬁrst thing
people see when they visit your
Page
• You cannot include purchase
information such as “30% off” or
“Download at our website”
• You cannot include contact
information
• You cannot include calls-to-
action
• Dimensions for cover photo are
850px X 310px


Key Things to Know
• Your proﬁle picture can be your
logo or some other image that
represents your Page
• Think of it as an asterisk that
telegraphs the visitor what your
page is about
• Dimensions are 180px X 180px


Key Things to Know
• Photos, Likes and Apps are now
at the top of your Page
• Photos show in the ﬁrst spot, but
you can change the order of
everything else so people see
what matters most
• You can show a maximum
number of 12 apps, so make
sure you put your most important
ﬁrst


Key Things to Know


Key Things to Know
• Your Page timeline is
where a lot of people will
spend most of their time
• Hover over a story and
click on the star to make
it wider
• Or, click on the pencil to
pin it to the top of your
Page


Key Things to Know
• Manage Facebook from
your Admin panel


Action Steps for Facebook
• Don’t be afraid of the new
changes
• Visit the New York Times,
Starbucks and Coldplay for
examples of early adopters
• Visit your competitor’s pages
• Dive in and update your page
to reﬂect your brand
• Engage customers on
Facebook the way you always
have



Who Won the Random Drawing for the
Free 60SecondUniversity.com Course?

60SecondMarketer.com/SocialMediaROI

Contact Us
To Download:
60SecondMarketer.com/blog

Google Searches:
Jamie Turner
60 Second Marketer
ProjectSocial

Contact me:
Jamie.Turner@60SecondMarketer.com
404-233-0332

Contact Karen:
Karen@ProjectSocial.net
404-429-0505

Pinterest, Google+ and Facebook Tips and Techniques

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Pinterest, Google+ and Facebook Tips and Techniques

Similar to Pinterest, Google+ and Facebook Tips and Techniques (20)

More from SIXTY

More from SIXTY (19)

Recently uploaded

Recently uploaded (20)

Pinterest, Google+ and Facebook Tips and Techniques