Consumer Behavior Secrets

2,119 views

Published on

Are you interested in learning why your brain buys stuff it doesn't need? Find out in this fun, engaging presentation from Jamie Turner, the Chief Content Officer of the 60 Second Marketer and co-author of "How to Make Money with Social Media."

Published in: Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,119
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
187
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Consumer Behavior Secrets

  1. 1. Why Your Brain Buys Stuff it Doesn’t Need Jamie Turner Chief Content Officer The 60 Second Marketer, the Online Magazine of BKV Digital and Direct Response Follow Jamie on Twitter @60SecondTweets
  2. 2. Let’s Kick Things Off
  3. 3. Let’s Kick Things Off • Visit http://twtpoll.com/z9kx8g
  4. 4. Visit http://twtpoll.com/z9kx8g
  5. 5. Visit http://twtpoll.com/z9kx8g
  6. 6. Let’s Kick Things Off • Visit http://twtpoll.com/z9kx8g
  7. 7. Key Points from Today http://twtpoll.com/z9kx8g • Humans are pre-conditioned to buy your products or services • But in order to sell to them, you must uncover the key emotional triggers • If you focus on the following marketing secrets, you can uncover those emotional triggers and start selling more stuff
  8. 8. Let’s Kick Things Off • Visit http://twtpoll.com/z9kx8g
  9. 9. Secret #1: People Buy for Emotional Reasons, Then Rationalize the Purchase with Logic
  10. 10. Secret #1: People Buy for Emotional Reasons, Then Rationalize the Purchase with Logic
  11. 11. Secret #2: The Female Brain Has 25% More Connections Between Right and Left Hemispheres than the Male Brain
  12. 12. Secret #2: The Female Brain Has 25% More Connections Between Right and Left Hemispheres than the Male Brain Female Brain
  13. 13. Secret #2: The Female Brain Has 25% More Connections Between Right and Left Hemispheres than the Male Brain Female Brain Male Brain
  14. 14. Secret #3: Humans Often Don’t Know Why they Prefer One Brand Over Another Vs.
  15. 15. Secret #4: Different Parts of the Brain Control Different Stimuli Responses Pre-Frontal Cortex Subcortical and Limbic Areas
  16. 16. Secret #5: The Brain Processes Information Non-Linearly
  17. 17. Secret #5: The Brain Processes Information Non-Linearly Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer what oredr the ltteers in a word are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm.
  18. 18. Secret #6: The Brain Wants to Create As Much Dopamine as Possible
  19. 19. Secret #7: Novelty is the Single Most Effective Factor in Capturing Our Brain’s Precious Attention
  20. 20. Secret #7: Novelty is the Single Most Effective Factor in Capturing Our Brain’s Precious Attention
  21. 21. Secret #8: Transactional Data Suggests that Humans Respond to Certain Key Works More Readily Than Others • Results • New • Love • Discovery • Proven • Safety • Free • You • Save • Money • Easy • Guarantee • Health
  22. 22. Secret #9: People Lie to Researchers
  23. 23. • They under-report their alcohol consumption Secret #9: People Lie to Researchers
  24. 24. • They under-report their alcohol consumption • The over-report how often they have sex Secret #9: People Lie to Researchers
  25. 25. Secret #10: As Much as 95% of Human Thought Happens in the Subconscious Mind
  26. 26. Secret #10: As Much as 95% of Human Thought Happens in the Subconscious Mind
  27. 27. Secret #11: Women Respond to Non-Verbal Stimuli More Effectively Than Men
  28. 28. Secret #11: Women Respond to Non-Verbal Stimuli More Effectively Than Men
  29. 29. Secret #11: Women Respond to Non-Verbal Stimuli More Effectively Than Men
  30. 30. Secret #12: We Take in 11 Million Bits of Information Per Second, but the Brain Can Only Process 40 Bits Per Second
  31. 31. Key Points from Today • Humans are pre-conditioned to buy your products or services • But in order to sell to them, you must uncover the key emotional triggers • If you focus on the previous marketing secrets, you can uncover those emotional triggers and start selling more stuff
  32. 32. Questions • Jamie.Turner@60SecondMarketer.com • Twitter.com/60SecondTweets • Download this at 60SecondMarketer.com/Brain
  33. 33. Questions • Jamie.Turner@60SecondMarketer.com • Twitter.com/60SecondTweets • Download this at 60SecondMarketer.com/Brain

×