1. How Consumers
Use Mobile to
Engage with Your Brand
Jamie Turner
Author, Speaker and Founder of the 60 Second Marketer
Follow Jamie on Twitter @AskJamieTurner
2. Introductions
• Co-author of How to Make
Money with Social Media and
Go Mobile
• Regular guest on CNN and
HLN on the topic of social
media and mobile media
• Consult with corporations on
how to improve their social
media and mobile marketing
campaigns
7. Mobile Marketing Facts and Figures
Share these facts on Twitter by referencing @AskJamieTurner
8. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
Share these facts on Twitter by referencing @AskJamieTurner
9. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
• The growth rate of the iPhone
was 10 times faster than the
growth rate of AOL (Source: Nielsen)
Share these facts on Twitter by referencing @AskJamieTurner
10. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
• The growth rate of the iPhone
was 10 times faster than the
growth rate of AOL (Source: Nielsen)
• Gartner Group predicts that by
2013 the number one way
people will access the internet
will be through their mobile
devices (Source: Gartner)
Share these facts on Twitter by referencing @AskJamieTurner
11. Mobile Marketing Facts and Figures
Share these facts on Twitter by referencing @AskJamieTurner
12. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
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13. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
• Google has seen mobile
searches grow by more than
400% over the past year (Source:
Google)
Share these facts on Twitter by referencing @AskJamieTurner
14. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
• Google has seen mobile
searches grow by more than
400% over the past year (Source:
Google)
• Research indicates that if
someone leaves home without
their wallet, they keep going. If
they leave without the mobile
device, they turn around (Source:
60SecondMarketer.com)
Share these facts on Twitter by referencing @AskJamieTurner
21. How Consumers Use Smartphones
Check and send email (82%)
Read news articles (56%)
Look up directions (69%)
Listen to music/radio (45%)
Watch online videos (41%)
Play online games (39%)
Manage finances and bills (34%)
Look up sports information (38%)
Use a social networking website (63%)
Source: The Mobile Movement Study
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22. How Consumers Use Smartphones
0 25 50 75 100
Check and send email (82%)
Read news articles (56%)
Look up directions (69%)
Listen to music/radio (45%)
Watch online videos (41%)
Play online games (39%)
Manage finances and bills (34%)
Look up sports information (38%)
Use a social networking website (63%)
Source: The Mobile Movement Study
Share these facts on Twitter by referencing @AskJamieTurner
23. Age Segmentation of Those Using
Mobile to Research Products In-Store
Age 18 to 29 (25%)
Age 30 to 39 (26%)
Age 40 to 49 (12%)
Age 50 to 59 (6%)
Over 60 (2%)
Source: ClickIQ and Internet Retailer
Email me for these slides: Jamie.Turner@60SecondMarketer.com
24. Age Segmentation of Those Using
Mobile to Research Products In-Store
30
24
Age 18 to 29 (25%)
Age 30 to 39 (26%)
Age 40 to 49 (12%) 18
Age 50 to 59 (6%)
Over 60 (2%)
12
Source: ClickIQ and Internet Retailer
6
0
Email me for these slides: Jamie.Turner@60SecondMarketer.com
25. How Consumers Use Smartphones
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26. How Consumers Use Smartphones
• 70% of all mobile searches
are acted upon within an
hour vs. 30% of all
traditional searches (Source:
Google)
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27. How Consumers Use Smartphones
• 70% of all mobile searches
are acted upon within an
hour vs. 30% of all
traditional searches (Source:
Google)
• That said, 29% of
consumers who use a
smartphone to research a
product while in a retail
store end up purchasing
the item online (Source: ClickIQ)
Share these facts on Twitter by referencing @AskJamieTurner
28. How Consumers Use Smartphones
• 70% of all mobile searches
are acted upon within an
hour vs. 30% of all
traditional searches (Source:
Google)
• That said, 29% of
consumers who use a
smartphone to research a
product while in a retail
store end up purchasing
the item online (Source: ClickIQ)
• This is called The
Showroom Effect
Share these facts on Twitter by referencing @AskJamieTurner
29. How Consumers Use Smartphones
Hmmm.
• 70% of all mobile searches Now that I’ve found
are acted upon within an Go Mobile in the
hour vs. 30% of all bookstore, I think I’ll go
traditional searches (Source: home and buy it
Google) online.
• That said, 29% of
consumers who use a
smartphone to research a
product while in a retail
store end up purchasing
the item online (Source: ClickIQ)
• This is called The
Showroom Effect
Share these facts on Twitter by referencing @AskJamieTurner
30. Retaining the Sale
• Best Buy: 35% of those that researched at Best Buy ended up
purchasing at the Best Buy store, with another 14%
purchasing at BestBuy.com. 21% purchased from
Amazon.com. The rest did not purchase.
• Target: 29% of those that researched at Target ended up
purchasing at Target, with another 8% purchasing at
Target.com. 21% purchased at Amazon.com.
• WalMart: 26% of those that researched at Wal-Mart ended up
purchasing at the Wal-Mart store, with another 10%
purchasing at WalMart.com. 24% purchased at Amazon.com.
Source: ClickIQ and Internet Retailer
Download these slides at 60SecondMarketer.com/blog
32. 5 Ways to Keep Shoppers in Your Store
• Check-in Specials:
Foursquare has 10 million
users and, along with
Facebook, provides instant
check-in specials. No need
to wait for someone to
become “Mayor” for a special
• Other Location-Based
Services include WHERE,
SCVNGR, Loopt and others
33. 5 Ways to Keep Shoppers in Your Store
• QR Codes: Add QR codes to
select products that provide
reviews, information and, most
importantly, a deal!
QR Codes.
They’re • By targeting mobile users in
this way, you provide a
ugly, but discount for people who might
effective. otherwise have bought online
• Non-mobile researchers still
pay regular price, thereby
minimizing the effect the
discount has on revenues
34. 5 Ways to Keep Shoppers in Your Store
• SMS Promotions: One of the
best things about SMS is that
you can provide strategically-
timed offers to a very captive
audience
• Deliver messages when new
products arrive or provide
discounts during hours of the
day when traffic is slower
35. 5 Ways to Keep Shoppers in Your Store
• Location-Based Banner Ads: User clicks an ad, which then uses
geo-fencing to identify location and direct them to nearest store
Source: MobClix
36. 5 Ways to Keep Shoppers in Your Store
• Publish Your Inventory: If
you can’t lick ‘em, then join
‘em
• Make sure your inventory is
available to mobile
shoppers by publishing it
to shopping aggregators
like Google Merchant
Center or ShopSavvy
44. How the Brain Works
Aoccdrnig to a rscheearch at
Cmabrigde Uinervtisy, it deosn't
mttaer what oredr the ltteers in a word
are, the olny iprmoatnt tihng is taht
the frist and lsat ltteer be in the rghit
pclae. The rset can be a taotl mses
and you can sitll raed it wouthit a
porbelm.
45. Secret #4: The Secret to Increased Sales is to
Understand Your Customer’s “Hidden Motivators”
46. Secret #5: Most Consumers Would Pay a 20%
to 25% Premium for their Favorite Brand
54. Contact Me
To Download a Free Chapter:
60SecondMarketer.com/GoMobileChapter
To Download this Presentation:
Jamie.Turner@60SecondMarketer.com
Follow me here:
60SecondMarketer.com/blog
@AskJamieTurner
Contact me:
Jamie.Turner@60SecondMarketer.com
404-233-0332
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