Infosys, a global leader in business consulting and technology solutions, has unveiled the first major study that scrutinizes an ever-widening data gap between digital consumers and the retail, banking, and healthcare companies that serve them. The results of the study are a call to action for global corporations to leverage the latest data mining technologies. Harnessing Big Data 2.0 will have enormous business opportunities in tomorrow’s marketplace

1. KEY FINDINGS FROM THE INFOSYS GLOBAL STUDY
'ENGAGING WITH DIGITAL CONSUMERS'

2. FRANCE GERMANY USA
60%
62%
75%
50%
56%
57%
77%
83%
88%
UK
69%
78%
79%
AUSTRALIA
60%
75%
74%
How many of us share information online with retail, banking and healthcare companies?
It depends on where we are.
RETAIL BANKING HEALTHCARE

3. When we think data mining, we think…
Invasive
!
39%
Helpful
35%
Convenient
33%
Time saving
32%

4. consumers are more likely
to purchase from a retailer
when provided with offers
targeted to their location
71%
To know me is to sell to me
TAKEAWAYS FOR RETAIL
You know where I am, now make me
an offer I can’t refuse
do not feel that online
promotions or emails they
receive speak to their personal
interests and needs
72%

5. Consumers are almost equally
comfortable sharing information with a
retailer virtually and physically
Shoppers say they want to receive ads or
promotions targeted to their interests
But just 13%will share social
media profile information
75%
while making a
purchase online
70%
while making a
purchase in-store
You’ll have to work harder Online? In-store? I’m cool with both

6. TAKEAWAYS FOR BANKING
expect their bank to mine
personal data to protect
against fraud
82%
would consider changing
banks if a competitor
offered assurances that
their data and money
would be safer
76%
Keep me safe, and I’ll be loyal

7. Show me how well you know me To see you is to believe you
want banks to use their data
to provide targeted offers
customized to their needs
51%
are comfortable sharing
information online with
their bank
are comfortable doing so in
person
71%
87%

8. TAKEAWAYS FOR HEALTHCARE
are confident that their
information is safe with their
doctor’s office
80%
Americans are less comfortable using
their mobiles to share data with doctors
95%
63%
56%
prefer to share personal data with
their doctor’s office in person
are comfortable sharing online
are comfortable sharing
via mobile devices
I know I can trust you Can’t we talk about it in person?

9. That’s just too personal for me to share An app a day
will share personal
medical history47%
will share family medical
history43%
66%
are interested in mobile apps
for tracking their health

10. Want more insights? Download the full report at
www.infosys.com/digital-consumer-study
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