8 digital marketing trends that will shape your digital footprint in 2018. Here is the infographic about how marketing activities will shape the future in digital world.

1. 8 DIGITAL MARKETING TRENDS THAT WILL
SHAPE YOUR DIGITAL FOOTPRINT IN 2018
MOBILE IS THE WAY TO GO
1 How much time does an average American adult
(18+) spend on their phone every day?
2 hours, 51 minutes
START MAKING BRANDED VIDEOS3
On an average, people spend 1.5 hours a day, watching videos
15% people watch 3 hours of video per day
72% of people prefer using videos to know more about a
product/service
76% of marketers believe videos helped improve their sales
GET PERSONAL4
INFLUENCER MARKETING IS HERE TO STAY5
50% of US consumers, 38% of French consumers, 37% of British
consumers
29% of German consumers feel mostly positive about personalized
messages
6
Influencer Marketing Offers 11 times higher ROI than
other forms of digital marketing
94% of marketers think Influencer Marketing is an
effective tactic
7
INTEGRATE VIRTUAL REALITY
(VR) TO ENHANCE DIGITAL
MARKETING STRATEGY
MULTI–PLATFORM SOCIAL APPROACH WORKS BEST
53% consumers are more likely to buy from brands that use
VR than from one that doesn’t
71% of consumers believe a brand using VR is modern and
forward-thinking
Monthly Active Users of Facebook - 2.20 billion
Monthly Active Users of Instagram - 800 million
Monthly Active Users of Pinterest - 200 million
Monthly Active Users on Reddit - 330 million +
Monthly Active Users on Twitter - 336 million
Monthly Logged-in Users on YouTube - 1.8 billion
LEVERAGE REVIEWS2
97% consumers depend on customer reviews to make a
buying decision
50% of adults over 50 regularly check online reviews
before making a new purchase
63%
www.technostacks.com

2. EMAIL MARKETING WILL STILL
RULE
Don’t expect major upheavals in digital marketing in 2018.
However, marketers will become even more competitive
and begin using the latest technologies to make sure their
business’s voice is heard over its competitors’. So, fasten
your seat belts and have your eyes on the ball, always!
Number of Business and Consumer emails sent per day
in 2017 - 269 billion
Average 4-year annual growth rate forecast - 4.4%
Number of Business and Consumer emails that will be
sent in 2021 - 319.6 billion
Median ROI of Email - 122%
8
Sources
To
Conclude
http://www.comscore.com/Insights/Blog/Mobile-Matures-as-the-Cross-Platform-Era-
Emerges
https://fanandfuel.com/no-online-customer-reviews-means-big-problems-2017/
http://www.pewinternet.org/2016/12/19/online-reviews/
https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
https://www.marketingdive.com/news/its-not-personal-say-40-of-consumers-in-study-on-
tailored-messages/523222/
https://www.tapinfluence.com/tp_resource/nielsen-case-study/
http://go.pardot.com/l/153091/2016-11-29/9t6n1k
http://www.adweek.com/digital/new-study-says-people-are-more-likely-buy-brands-use-
virtual-reality-172557/
https://newsroom.fb.com/company-info/
https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/
https://business.pinterest.com/en/audience-demographics-user-stats
https://www.redditinc.com/
https://memeburn.com/2018/04/twitter-users-q1-2018/
http://www.radicati.com/wp/wp-content/uploads/2017/01/Email-Statistics-Report-2017-
2021-Executive-Summary.pdf
https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-
Marketers/1014461
KOSHA SHAH (DIGITAL HEAD)
CREATED & PUBLISHED BY:
WWW.TECHNOSTACKS.COM