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Seven Trends Changing Business and Marketing - Updated


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Presentation deck from the Direct Marketing Association event on September 26th.

Published in: Business, Technology
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Seven Trends Changing Business and Marketing - Updated

  1. 1. 100 Slides 45 Minutes
  2. 2.
  4. 4. 93% of U.S. online consumers are email subscribers, and receive at least one permission-based email each day. Channel Preference Survey, ExactTarget
  5. 5. 66% of U.S. consumers have made a purchase as a result of an offer received by email. Channel Preference Survey, ExactTarget
  6. 6. 75% of social media users say email is the best way for companies to communicate. Channel Preference Survey, ExactTarget
  7. 7. 77% of U.S. consumers prefer to receive permission- based promotional offers via email. Channel Preference Survey, ExactTarget
  8. 8. 49% of consumers want a seamless shopping experience across all channels. Accenture
  9. 9. 48% of all emails sent are now opened and read on a mobile device. Return Path
  10. 10. 63% of US consumers say they delete emails immediately if they are not optimized for mobile. Return Path
  11. 11. 1 in 3 consumers use their mobile phone to research products in-store. Cisco Internet Business Group
  12. 12. 41% of consumers buy more from retailers who send personalized emails based on past buying behaviors. Return Path
  13. 13. 85% of consumers know that websites track their online behavior, but understand that tracking enables companies to present offers and content that match their interests.