Online shoppers looking at products can see where they are available nearby and reserve them for pickup. By creating a fluid and personalized online and in-store shopping experience, Nordstrom has increased same-stores sales by an average of 8%.
American express app – location based offers & member rewards wherever you are
Sayduck.com has created an augmented reality mobile application that enables shoppers to visualize how furniture would look in its intended environment as virtually positioned next to their existing home decor.www.upcload.com - webcam measuring system helping online shoppers find accurate product sizes from the comfort of their own homes.
16 Handles doing well while other fro-yo shops closing bc you can create your own
www.motomethod.comMotomethod in Vancouver, Canada is a new type of motorcycle repair shop that invites riders to work on their own bikes at the shop while receiving expert supervision from its on-site staffwww.jcpenney.com partnering with Martha steward pop up stores inside
Carters & www.bagthat.comBagThat is a website that enables consumers tocollaborate together to get better deals on a wide rangeof branded products and services.
A new breed of digital-savvy shoppers has emerged
Traditional retail must adopt a multi-channel life to survive I care about convenience and value – at every touchpoint
The Digital Savvy Shopper• Takes advantage of technology• Offers personal data for a better experience• Expects contextually relevant offers• Wants to have a say & be rewarded for their knowledge• Floats seamlessly across mobile, online and real-world platforms in their path to purchase
3 in 4 prefer retailers that 61% would trade increased use personal privacy for personally information to relevant offersimprove the shopping experience
73%want “relevant” ads on 65% like to receive offers their mobile device on their phones based on past purchases while in-store
35% 65% delay a purchase/buyhave bought online & picked up in-store elsewhere if they find a lower price by using their phone in-store
15% 75% Would wait 5 days if decline in shoppersatisfaction at retail shipping were free stores, per year
75% more inclined to 93% more inclined to purchase from a purchase from acompany that uses company that uses mobile apps social media
40%of Millennials want to 74% of Millennials think influence brand they influence products purchase decisions of peers & other generations
63%of Millennials typically 75% of Millennials want shop with family or brands to provide life friends as a social experiences activity
Implications for Retail Brands:1. Create personalized shopping experiences by trading privacy for relevancy.2. Release control of your brand. It belongs to your customers – be agile & collaborative.3. Focus on how your brand enables life experiences, not stuff.4. Provide value & ease at every touchpoint: – online, mobile, social & brick & mortar stores
What happens to retail when our phone, wallet, refrigerator, and car are all connected?
What happens to consumer‟s decision journey whenbrands can be predictive and personalized with every message?
What happens to brick & mortar when consumers can sell, design, & own for you?
Implications for us?• Who are our most loyal and enthusiastic consumers we can ask to participate & sell for our brands?• What value-added experiences can we create in physical stores to mitigate the effects of „showrooming‟?• When can we leverage mobile to drive in-store & amplify relevant offers?• Where can we harness social & shopping data to provide better, more personalized service to consumers?• How do we construct seamless shopping experiences that promote discovery in-store and continue the sales process at home or on-the-go?