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Future of Health Care Marketing - Digital and Social

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Mr Hemant Radhakrishnan,Director -Anvita Tours2Health Pvt Ltd delivered the talk on "Future of Health Care Marketing - Digital and Social " at the 4th International Healthcare Conference - MelanoSite Medetalks 2018

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Future of Health Care Marketing - Digital and Social

  1. 1. Future of Healthcare Marketing Digital and Social Hemant Radhakrishnan Director Anvita Tours2Health Pvt Ltd www.tours2health.org Organiser MEDETALKS
  2. 2. ● Electronic medical records ● Digitization of medical equipments ● Tele medicine ● Tele ICU management ● Tele radiology ● AI based diagnosis and management ● Robotic surgeries and more.. Rampant Digitization Future of Healthcare is Digital and Social
  3. 3. 1 to many One to one Then Now Communication Then - 1 to many Now - 1 to One
  4. 4. How many of your patients think you are an Amazing..WOW...Doctor/Clinic/Hospital ?
  5. 5. What comes to your mind ?
  6. 6. Who / What is your Social Network?
  7. 7. Social Network is older than Internet…! Social Network is OLDER than Internet
  8. 8. .. ● Widespread Connectivity ● Weaker Group Boundaries ● Increased Personal Autonomy Social Network Today…..
  9. 9. Social network of a practice ( Doctor/Clinic/Hospital) ● Patients 1.Bystanders 2. Family & friends ● Employees 1. Nurses 2.Non medical 3.Paramedical ● Vendors & Suppliers ● Media ● General public
  10. 10. The Evolution of E-patient / Patient consumer ● More Patients go online due to increased Internet access.
  11. 11. ● 35 % go online to figure out health problems ● 36% of them understand they require professional help ● 38% of them found they can take care of their problems themselves ● 60% of patients with chronic conditions search for solutions online. Patients use of Internet is increasing..!
  12. 12. ● Earlier patients accepts the doctors conclusion ● E patients search online before accepting doctors explanation ● E patients asks for clarity on your explanations. ● E patients takes their medical records and informs consent later Normal patient and E-patient
  13. 13. ● Patients are not finding information ● Information finds them through Social Media. Patients have entered a state of Self Diagnosis.
  14. 14. The Way FORWARD….The Way FORWARD…! ● Maximum Adoption of Digital & Social
  15. 15. Lot of information available online.. Why present it again ? ● Audience (patients/general public) who get healthcare information online must relate it to your practice
  16. 16. Website ● Adequate information 1.Disease,conditions,symptoms,diagnosis. 2. Treatment options – outcome and complications, do’s and don’ts 3.Team profile- Academics,CMEs,Awards 4.Outcomes(testimonials) ● Easy to understand ● Benefit driven ● Call to action Website
  17. 17. Search ● Visibility ● Promotion ● Branding Search
  18. 18. SOCIAL NETWORK Double Edged Sword
  19. 19. The value of 1 minute vdeo is worth 1.8 million words Video
  20. 20. Outcomes - Exponential practice growth
  21. 21. And 250+ clients across India over the last 9 years. Happy to Serve
  22. 22. Future starts today…!!

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