How can researchers
use social platforms for
dissemination and engagement?
Dr Anne Osterrieder
Oxford Brookes University
‘...
“Which social media platforms
should I use to share
my research with others?”
“Which social media platforms
should I use to share
MY RESEARCH with others?”
Your research
• Discipline, research area or specific project?
• General concepts or actual data?

• Published or unpublis...
“Which social media platforms
should I use to share
my research WITH OTHERS?”
Peers
Teachers

Other researchers
Colleagues

Media

Who is your audience?
Interested non-experts

Adults

Not interested ...
“Which social media platforms
should I use to share
my research with others?”
Your goals and preferences
• What do you want to achieve?

• How much time do you have?
• Do you prefer to write, take pho...
Develop your own
social media strategy!
Help others to find you
Build your online network
• Use ‘search’ function with your keywords.
• Go through your contacts’ friends lists.

• Curate...
Potential pitfalls
• When posting, keep in mind that everybody
can read public content.
• Content might be taken out of co...
What to share?
Build your professional online identity

Amplify it
(Twitter, Google+, LinkedIn, blog post….)

Communicate it
(Paper, arti...
Blogging

http://www.plantcellbiology.com
Micro-blogging

http://www.twitter.com
Video

http://www.youtube.com/plantendomembrane
Pages or groups

http://www.facebook.com/Plantcellbiology
Other content
• Images (e.g. Flickr, Instagram).

• Audio files: Interviews, recordings,
songs…(e.g. SoundCloud).
• Links:...
INSPIRING THROUGH DIALOGUE –
#ORGANELLEWARS
This experience has by far been the most
incredible experience of my fifteen year teaching
career. To have your children (...
It was weird and cool at the same time talking to
people in Oxford about what were learning about here
in Mount Vernon. I ...
Thank you!
http://www.plantcellbiology.com/resources/ my list of social media and writing resources.
Twitter: @AnneOsterri...
Anne Osterrieder Tools for sharing your research
Anne Osterrieder Tools for sharing your research
Anne Osterrieder Tools for sharing your research
Anne Osterrieder Tools for sharing your research
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Anne Osterrieder Tools for sharing your research

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Anne Osterrieder Tools for sharing your research

  1. 1. How can researchers use social platforms for dissemination and engagement? Dr Anne Osterrieder Oxford Brookes University ‘Online Information’, London, 20 Nov 2013 Twitter: @AnneOsterrieder
  2. 2. “Which social media platforms should I use to share my research with others?”
  3. 3. “Which social media platforms should I use to share MY RESEARCH with others?”
  4. 4. Your research • Discipline, research area or specific project? • General concepts or actual data? • Published or unpublished research? • Issues: Intellectual property, copyright, collaborative research, peer review…
  5. 5. “Which social media platforms should I use to share my research WITH OTHERS?”
  6. 6. Peers Teachers Other researchers Colleagues Media Who is your audience? Interested non-experts Adults Not interested non-experts Young people
  7. 7. “Which social media platforms should I use to share my research with others?”
  8. 8. Your goals and preferences • What do you want to achieve? • How much time do you have? • Do you prefer to write, take photos, speak…? • What do you enjoy doing?
  9. 9. Develop your own social media strategy!
  10. 10. Help others to find you
  11. 11. Build your online network • Use ‘search’ function with your keywords. • Go through your contacts’ friends lists. • Curated lists, circles… • Check out relevant hashtags.
  12. 12. Potential pitfalls • When posting, keep in mind that everybody can read public content. • Content might be taken out of context. • Be aware when online discussions becoming heated. • Be aware of the nature of the medium.
  13. 13. What to share?
  14. 14. Build your professional online identity Amplify it (Twitter, Google+, LinkedIn, blog post….) Communicate it (Paper, article, blog post, podcast, video….) Do something (Research project, outreach activity, conference talk, thinking!)
  15. 15. Blogging http://www.plantcellbiology.com
  16. 16. Micro-blogging http://www.twitter.com
  17. 17. Video http://www.youtube.com/plantendomembrane
  18. 18. Pages or groups http://www.facebook.com/Plantcellbiology
  19. 19. Other content • Images (e.g. Flickr, Instagram). • Audio files: Interviews, recordings, songs…(e.g. SoundCloud). • Links: Curated link collections (e.g. Bundlr), social bookmarking (e.g. Delicious). • Publications, CV (e.g. LinkedIn, ResearchGate).
  20. 20. INSPIRING THROUGH DIALOGUE – #ORGANELLEWARS
  21. 21. This experience has by far been the most incredible experience of my fifteen year teaching career. To have your children (my students) interacting with experts from around the world and to be excited about learning about the Golgi Apparatus is unbelievable. (Science teacher Brad Graba, Illinois) Brad Graba, http://mrgraba.blogspot.co.uk/2012/10/october-28-2012.html?m=1
  22. 22. It was weird and cool at the same time talking to people in Oxford about what were learning about here in Mount Vernon. I think sometimes we forget the world is not just Ohio, but there are different people everywhere, and social media brings us all together. (High school student, Ohio)
  23. 23. Thank you! http://www.plantcellbiology.com/resources/ my list of social media and writing resources. Twitter: @AnneOsterrieder
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