How can researchers use social platforms for dissemination and engagement?

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This presentation is aimed at researchers and other professionals in an academic environment who are either social media novices or have some knowledge but would like to learn more about expanding their online reach.

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  • How can researchers use social platforms for dissemination and engagement?

    1. 1. How can researchers use social platforms for dissemination and engagement? Dr Anne Osterrieder Oxford Brookes University ‘Online Information’, London, 20 Nov 2013 Twitter: @AnneOsterrieder
    2. 2. “Which social media platforms should I use to share my research with others?”
    3. 3. “Which social media platforms should I use to share MY RESEARCH with others?”
    4. 4. Your research • Discipline, research area or specific project? • General concepts or actual data? • Published or unpublished research? • Issues: Intellectual property, copyright, collaborative research, peer review…
    5. 5. “Which social media platforms should I use to share my research WITH OTHERS?”
    6. 6. Peers Teachers Other researchers Colleagues Media Who is your audience? Interested non-experts Adults Not interested non-experts Young people
    7. 7. “Which social media platforms should I use to share my research with others?”
    8. 8. Your goals and preferences • What do you want to achieve? • How much time do you have? • Do you prefer to write, take photos, speak…? • What do you enjoy doing?
    9. 9. Develop your own social media strategy!
    10. 10. Help others to find you
    11. 11. Build your online network • Use ‘search’ function with your keywords. • Go through your contacts’ friends lists. • Curated lists, circles… • Check out relevant hashtags.
    12. 12. Potential pitfalls • When posting, keep in mind that everybody can read public content. • Content might be taken out of context. • Be aware when online discussions becoming heated. • Be aware of the nature of the medium.
    13. 13. What to share?
    14. 14. Build your professional online identity Amplify it (Twitter, Google+, LinkedIn, blog post….) Communicate it (Paper, article, blog post, podcast, video….) Do something (Research project, outreach activity, conference talk, thinking!)
    15. 15. Blogging http://www.plantcellbiology.com
    16. 16. Micro-blogging http://www.twitter.com
    17. 17. Video http://www.youtube.com/plantendomembrane
    18. 18. Pages or groups http://www.facebook.com/Plantcellbiology
    19. 19. Other content • Images (e.g. Flickr, Instagram). • Audio files: Interviews, recordings, songs…(e.g. SoundCloud). • Links: Curated link collections (e.g. Bundlr), social bookmarking (e.g. Delicious). • Publications, CV (e.g. LinkedIn, ResearchGate).
    20. 20. INSPIRING THROUGH DIALOGUE – #ORGANELLEWARS
    21. 21. This experience has by far been the most incredible experience of my fifteen year teaching career. To have your children (my students) interacting with experts from around the world and to be excited about learning about the Golgi Apparatus is unbelievable. (Science teacher Brad Graba, Illinois) Brad Graba, http://mrgraba.blogspot.co.uk/2012/10/october-28-2012.html?m=1
    22. 22. It was weird and cool at the same time talking to people in Oxford about what were learning about here in Mount Vernon. I think sometimes we forget the world is not just Ohio, but there are different people everywhere, and social media brings us all together. (High school student, Ohio)
    23. 23. Thank you! http://www.plantcellbiology.com/resources/ my list of social media and writing resources. Twitter: @AnneOsterrieder

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