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Workshop: Grow your research impact - RMIT University

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One day "bootcamp" for researchers on using social media to increase research impact.

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Workshop: Grow your research impact - RMIT University

  1. 1. GROW YOUR RESEARCH IMPACT THROUGH SOCIAL MEDIA JOYCE SEITZINGER RMIT RESEARCH OFFICE DECEMBER 2015
  2. 2. JOYCE SEITZINGER •  Founder Academic Tribe •  Education Technologist •  Learning Designer •  Digital Coach •  Researcher •  @catspyjamasnz •  Slideshare.net/catspyjamas
  3. 3. SCHEDULE 9.30  -­‐  10.45   Part  1:  In  the  first  morning  session  we  will  work  to  build  or  complete   your  Google  Scholar,  ResearchGate  and  Academia.edu  profiles.  We  will   explore  the  funcDonaliDes  in  these  plaEorms  and  answer  any  quesDons   you  may  have.     10.45  -­‐  11.00     Morning  break     11.  00  -­‐  12.45     Part  2:  In  the  second  part  of  the  morning  we  will  work  with  TwiKer,   LinkedIn  and  other  common  social  networking,  communicaDon  and   collaboraDon  tools.  We  will  visit  popular  research  communiDes  on  these   plaEorms,  and  explore  how  you  can  use  them  in  your  research  pracDce.        
  4. 4. SCHEDULE 12.45-­‐1.15    Lunch     1.15  -­‐  3.00   Part  3:  ANer  lunch,  we  will  look  at  the  different  forms  in  which  people   share  their  research  and  you  will  work  on  preparing  an  artefact  based  on   your  research  that  is  ready  to  share  via  social  media.     3.00-­‐3.15     ANernoon  break     3.15  -­‐  4.30   Part  4:  In  the  last  session  of  the  day,  we  will  look  at  curaDon  tools  &   strategies  that  can  help  minimise  informaDon  overload,  as  well  as  other   management  and  scheduling  apps.  We  will  also  help  you  to  set  up  a   personal  social  media  strategy  that  supports  your  work.  
  5. 5. MAKE THE MOST OF THIS DAY •  Be open •  Try things / Break things •  Share often •  Ask questions •  Help each other •  Share your screens •  Be prepared for change •  Walk around, stretch, drink water
  6. 6. INTRO: YOUR BIO IN 160 CHARACTERS
  7. 7. WHY DO ACADEMICS USE SOCIAL MEDIA? •  Write on post-its as many reasons as you can think of •  1 core idea per post-it •  5-7 words per post-it •  Collect on the wall •  Group by themes
  8. 8. PART 1: YOUR PROFILE
  9. 9. WHERE DO YOU LIVE ONLINE?
  10. 10. WHERE DO YOU LIVE ONLINE?
  11. 11. WHAT’S YOUR STORY? Dr. Pat Thomson, an expert and prolific blogger on academic practice and academic identity, shares the following: I think about the academic profile as a narrative. It is a narrative of the scholar we are and the scholar want to be. Put more simply, an academic profile is a story we tell to ourselves and to other people and organisations. Our profile story focuses on the kinds of scholarly work we have done, can do and hope to do in the future. It signals the particular scholarly interests we have, what we stand for and what we think is important. It brings together our various experiences, publications, networks, teaching and professional relationships. It traces our intellectual history and points to a path ahead.
  12. 12. WHAT’S YOUR STORY? Activity (20 minutes) (Re)write 160 character bio (suitable for social profiles) (Re)write a 2-3 paragraph bio (suitable for longer profiles, like blog or The Conversation) Feedback in pairs Share
  13. 13. WHAT’S YOUR AIM? Dr. Pat Thomson, an expert and prolific blogger on academic practice and academic identity, shares the following: •  An academic profile is also highly performative. It has to do work for us. The work we want our profile to do varies, but generally includes: •  (1) instrumental work. We want our academic profile to help us do something – get a job either outside or inside a university, get funding, get published, tell readers who we are and the basis on which we write. •  (2) disciplinary and scholarly work. We want our academic profile to indicate the kinds of intellectual traditions we work in, show the scholarly/policy/practice/professional communities with whom we sit and talk, and the ways in which our intellectual contributions to policy/practice/ scholarly conversations have gone and will go.
  14. 14. WHAT’S YOUR AIM? Activity (10 minutes) Write down three aims for your online profile and activities Adjust bio’s if necessary Share
  15. 15. CHOOSE YOUR VISUALS
  16. 16. EXPLORE VISUALS OF OTHERS Activity (10 minutes) Find public profiles of peers or experts in your field (LinkedIn, Twitter or Facebook) Note what you like / don’t like Share
  17. 17. SCOPUS
  18. 18. SCOPUS Activity (10 min) Do your own Scopus check Take notes. Is anything missing? Mistaken identity Report
  19. 19. GOOGLE SCHOLAR hKp://blog.impactstory.org/impact-­‐challenge-­‐ day-­‐3-­‐google-­‐scholar/  
  20. 20. ACADEMIA.EDU hKp://blog.impactstory.org/impact-­‐challenge-­‐ day-­‐1-­‐academia-­‐edu/  
  21. 21. RESEARCHGATE hKp://blog.impactstory.org/impact-­‐challenge-­‐ day-­‐2-­‐researchgate/  
  22. 22. PART 2: CONNECTING TO COMMUNITIES
  23. 23. A PERSONAL RESEARCH NETWORK FRAMEWORK
  24. 24. -JOI ITO I DON’T THINK THAT EDUCATION IS ABOUT CENTRALIZED INSTRUCTION ANYMORE; RATHER, IT IS THE PROCESS [OF] ESTABLISHING ONESELF AS A NODE IN A BROAD NETWORK OF DISTRIBUTED CREATIVITY.
  25. 25. ENVIRONMENT NETWORK PERSONAL LEARNING PERSONAL LEARNING
  26. 26. -ALEC COUROS
  27. 27. ABOUT THE TOOLS
  28. 28. ABOUT THE PEOPLE cc  licensed  flickr  photo  by  shareski:  hKp://flickr.com/photos/shareski/465487261/  
  29. 29. COMMUNITIES INFORMATION STREAMS PERSONAL HUB COLLECTIONS PRESENCE CURATION
  30. 30. COMMUNITIES INFORMATION STREAMS PERSONAL HUB COLLECTIONS PRESENCE CURATION
  31. 31. ACADEMIC TWEETING
  32. 32. TWITTER
  33. 33. ACADEMIC INFLUENCE ON TWITTER The  impression  of  capacity  for  meaningful   contribu>on  is  key  to  culDvaDng  influence  and  the   regard  of  acDvely  networked  peers.  The  value  and   meaning  of  that  sense  of  contribuDon  is  Ded  in  part  to   the  ways  in  which  network  signals  operate  individual   to  individual…     Dr.  Bonnie  Stewart   hKp://theory.cribchronicles.com/2015/03/10/open-­‐to-­‐influence-­‐academic-­‐ influence-­‐on-­‐twiKer-­‐the-­‐short-­‐version/  
  34. 34. IS IT WORTH IT? hKp://www.lindau-­‐nobel.org/the-­‐verdict-­‐is-­‐blogging-­‐or-­‐tweeDng-­‐about-­‐research-­‐papers-­‐ worth-­‐it/   Melissa  Terras  
  35. 35. CONFERENCE/ BACKCHANNEL
  36. 36. TWITTER AcDvity  (30  minutes)     •  Write  your  username  or  set  up  profile   •  Tweak  your  bio   •  Send  a  tweet  with  our  hashtag   •  Explore  #ecrchat  #phdchat   •  Find  other  #s  for  your  field   •  Begin  following  others   •  Discover  and  create  lists  for   “snowballing”  
  37. 37. LINKEDIN AcDvity  (20  minutes)     •  Tweak  your  bio  with  newly  wriKen   one   •  Find  other  colleagues/experts  and   connect  with  them   •  Add  your  interests   •  Share  status  updates   •  Groups  +  Pulse  
  38. 38. ACADEMIA.EDU AcDvity  (20  minutes)     •  Find  other  colleagues/experts  and   connect  with  them   •  Add  your  interests   •  Bookmark  or  download  papers   •  Explore  the  Sessions  funcDon    
  39. 39. RESEARCHGATE AcDvity  (20  minutes)     •  Find  other  colleagues/experts  and   connect  with  them   •  Add  your  interests   •  Bookmark  or  download  papers   •  Explore  the  Q&A  funcDon    
  40. 40. GOOGLE+ DRIVE + HANGOUTS AcDvity  (20  minutes)     •  What  is  Google+   •  CollaboraDve  wriDng   •  Hangouts    
  41. 41. FACEBOOK: ACTION RESEARCH WITH A COMMUNITY
  42. 42. COMMUNITIES INFORMATION STREAMS PERSONAL HUB COLLECTIONS PRESENCE CURATION
  43. 43. PART 3: GETTING READY TO SHARE
  44. 44. START EASY Activity (15 minutes) •  Share something someone else created •  Find an interesting news story, The Conversation article, blog post or scholarly article •  Share it on your Twitter and LinkedIn •  Don’t forget to credit the author
  45. 45. CREATE SOMETHING TO SHARE a.  Write a blog post b.  Set up a crowdfunding campaign c.  Share a presentation d.  Create visual “shareables” for a sharing campaign or for a poster e.  Share early work f.  Create a short video
  46. 46. ACADEMIC BLOGGING Using social media has helped give my research a media profile which otherwise would have been impossible, particularly at this stage of my career. It’s made me easy to discover for journalists and it’s helped me forged a rich array of connections with the broader community who have been the subject of my research. I’ve also found that, increasingly, journalists have read my blog posts or listened to my podcasts before they contact me and it hugely aids the subsequent dialogue. Mark Carrigan http://blogs.lse.ac.uk/impactofsocialsciences/ 2013/02/04/the-value-of-academic-blogging/
  47. 47. A. WRITE A BLOG POST •  Explore science blogs (Science-book-a-day, Astrokatie, others) •  Find research blogs in your area •  Analyse: what works, what would suit you? •  Choose a platform (own blog or The Conversation or Medium) •  Based on your research, write a blog post •  http://blog.impactstory.org/impact-challenge- science-blog/
  48. 48. CROWDFUNDING
  49. 49. CROWDFUNDING
  50. 50. B. SET UP A CROWDFUNDING CAMPAIGN •  Explore Research My World and other research crowdfunding projects •  Find out about crowdfunding platforms •  Find crowdfunding stories •  Analyse: what works, what would suit you? •  Choose a platform (own blog or The Conversation or Medium) •  Based on your research, write the initial story, think of rewards, what funding would you seek, sketch storyline https://theresearchwhisperer.wordpress.com/tag/ crowdfunding/page/2/
  51. 51. SHARE/CREATE PRESENTATION hKp://blog.impactstory.org/impact-­‐challenge-­‐slideshare/  
  52. 52. C. SHARE A PRESENTATION •  Explore Slideshare, Haikudeck, Prezi •  Find exemplars in your own field •  Tip: look for conferences or experts •  Analyse: what works, what would suit you? •  Choose one of those platforms to publish your presentation •  Adjust your presentation for visual impact (think images/fonts) and consider copyright •  http://blog.impactstory.org/impact- challenge-slideshare/
  53. 53. CREATE “SHAREABLES”
  54. 54. SHARE EARLY WORK
  55. 55. SHARE EARLY, SHARE OFTEN Jason  Priem     hKp://www.nature.com/nature/ journal/v495/n7442/full/ 495437a.html  
  56. 56. PART 4: CURATION, MEASUREMENT & MANAGEMENT
  57. 57. WE GRAZE ON INFORMATION NEW NORMAL PEW RESEARCH
  58. 58. Artefacts   Discovery   SelecDon   CollecDon   Sharing   Social curation is: “the discovery, selection, collection and sharing of digital artefacts by an individual for a social purpose such as learning, collaboration, identity expression or community participation.” - Joyce Seitzinger
  59. 59. Artefacts   Discovery   SelecDon   CollecDon   Sharing   The  social  cura>on  process  
  60. 60. CURATION CANVAS
  61. 61. CURATION TOOLS NOT TO MISS
  62. 62. MONITOR ANALYTICS & ADJUST
  63. 63. ALTMETRICS “the new, online tools of scholarship begin to give public substance to the formally ephemeral roots of scholarship: the discussions never transcribed, the annotations never shared, the introductions never acknowledged, the manuscripts saved and reread but never cited. These backstage activities are now increasingly tagged, catalogued, and archived on blogs, Mendeley, Twitter, and elsewhere.” Jason  Priem  hKp://blogs.lse.ac.uk/impactofsocialsciences/2011/11/21/altmetrics-­‐ twiKer/  
  64. 64. Slide  Stacy  Konkiel,  Impactstory    hKp://www.slideshare.net/Impactstory/the-­‐right-­‐metrics-­‐for-­‐generaDon-­‐open-­‐open-­‐access-­‐ week-­‐2014  
  65. 65. Slide  Stacy  Konkiel,  Impactstory    hKp://www.slideshare.net/Impactstory/the-­‐right-­‐metrics-­‐for-­‐generaDon-­‐open-­‐open-­‐access-­‐ week-­‐2014  
  66. 66. ALTMETRICS – TRACKING YOUR DATA DOPPELGANGER
  67. 67. ALTMETRIC PLATFORMS
  68. 68. EDITORIAL CALENDAR
  69. 69. EDITORIAL CALENDAR
  70. 70. MANAGEMENT & SCHEDULING
  71. 71. QUESTIONS?
  72. 72. TIP! hKp://blogs.lse.ac.uk/impactofsocialsciences/  
  73. 73. Joyce Seitzinger @catspyjamasnz @academictribe joyce@academictribe.co BE A NODE IN OUR NETWORK!

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