corporate foresight - introduction to the MBA module at MBS, Manchester uses some illustrations borrowed from corporate presentations

1. Ian Miles Manchester Institute of Innovation Research, MBS [email_address] Foresight and Business Futures MBA course Manchester April 2008

6. Knowledge of Actual and Potential Evolution Competitors Clients Suppliers Collaborators Regulators Financiers Markets Social & Institutional Env Natural & Physical Env Process Technology Management Organisational Structure/ Design Routines Techniques Human Resources Product Technology & Design Health and Safety Sustainability Business Ethics CSR Science & Technology Location

7. Knowledge of Actual and Potential Evolution Internal Environment External Environment Strategies Formal versus informal foresight; Routine versus emergency; Internal “versus” External Trend detecting and watching – main trends, weak signals Envisaging possible and plausible futures Opportunities as well as challenges - Coping with, changing, creating the future

8. Functions of Foresight Public Relations Building Markets Influencing other stakeholders – Regulators, financiers, business partners, Standards-setters… Building a shared vision of a desirable future – or one to avoid at all costs Selecting priorities Designing strategies, assessing robustness Different functions may require different legitimation and expertise Exchanging knowledge, creating awareness

9. Some examples

11. Daimler Chrysler From Frank Ruff

12. Daimler Chrysler From Frank Ruff

13. Swiss Re - SONAR

14. Swiss Re - SONAR

17. End of Presentation