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Corporate Foresight
Brief Overview
Corporate foresight is an ability that includes any structural or cultural element that enables the company to
detect discontinuous change early, interpret the consequences for the company, and formulate effective
responses to ensure the long-term survival and success of the company.
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Corporate Foresight – Overview
1. The Enterprise and its Future
2. Dealing with the Future
3. A Typical Framework, Methods and Practice
4. Building A Strategic Competence
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The Enterprise and Its Future
• Embedded Systems – Macro-, Exo-, Meso-, Micro-
• The Context - VUCA
• Forces and Drivers of Change- Nonlinearity, Discontinuities
and Surprise
• Possible, Probable, Plausible
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http://thinkingfutures.net/foresightmethods/
Enterprise
embedded in contexts
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Industry
Market
Enterprise
Economy
Enterprise Context
Drivers of Change
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Studying Impact - A
Comprehensive framework
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https://lh3.ggpht.com/-lKlyCYG4LFo/UpyHFSpqglI/AAAAAAAAALc/_o05mRzLXcE/s1600/Kingston.011.jpg
Futures Cones – A Simple Model
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Dealing with the Future
• The Need and Value – A widespread concern
• The lack of Foresight and its Consequences
• Shaping the Future – Preferred Futures
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The Opportunity – 3 Horizons
Value ValueValue Value
Horizon 1
Horizon 2
Horizon 3
Emerging
Paradigms
Future
Paradigms
Current
Paradigms
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The methods associated with the modes and sub-modes are
often shared among various objects of design as shown
in the table (illustrative only). However, they might
be specific to the object as well, giving rise to
variations within the same mode.
Siemens – Pictures of the Future
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The methods associated with the modes and sub-modes are
often shared among various objects of design as shown
in the table (illustrative only). However, they might
be specific to the object as well, giving rise to
variations within the same mode.
Other Examples
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Value Contribution
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A Typical Foresight Framework
• Information, Insight, Implications and Impact, Initiatives
• The Method
• Embedding Foresight
– Strategic Decision Making
– Innovation and New Product Development
• Practice
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http://thinkingfutures.net/foresightmethods/
A Generic Foresight Framework
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The methods associated with the modes and sub-modes are
often shared among various objects of design as shown
in the table (illustrative only). However, they might
be specific to the object as well, giving rise to
variations within the same mode.
Methods and Process e.g.
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Example – New Business Unit - 1
Rene Rohrbeck
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3.4 Building Strategic Competence
• Practicing Foresight
– Typical approaches to the future
– Why Enterprises do not practice foresight
• Good foresight practice
– European and US surveys.
• Maturity Models
• Capability Development
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Example – New Business Unit - 2
Rene Rohrbeck
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Example – New Business Unit - 3
Rene Rohrbeck
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The methods associated with the modes and sub-modes are
often shared among various objects of design as shown
in the table (illustrative only). However, they might
be specific to the object as well, giving rise to
variations within the same mode.
Different Roles – e.g. Innovation
Rene Rohrbeck
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Source – Terry Grim
Futures Maturity Model
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Corporate foresight - A brief overview