SlideShare a Scribd company logo
[object Object],[object Object],Ian Miles  Manchester Institute of Innovation Research Manchester Business School University of Manchester Ian.Miles@mbs.ac.uk
Outline: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 Fs ,[object Object],[object Object],[object Object]
Futures Studies ,[object Object],[object Object]
Foresight ,[object Object]
Futures Studies Networking Priority    Informing Setting   Decisions Three Facets of Foresight Prospectives Participation FORESIGHT Planning
Why has Foresight taken off? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What sort of Business Foresight? ,[object Object],Economic forecasts Market trendspotting Technology watch Business environment scanning Geopolitical outlook Labour market assessment Risk analysis
 
Few overviews … ,[object Object],[object Object],[object Object],[object Object]
Foresight for What? ,[object Object],Economic forecasts Market trendspotting Technology watch Business environment scanning Geopolitical outlook Labour market assessment Risk analysis
Knowledge of Actual and Potential Evolution Competitors Clients Suppliers Collaborators Regulators Financiers Markets Social & Institutional Env Natural & Physical Env Process Technology Management Organisational Structure/ Design Routines Techniques Human Resources Product Technology & Design Health and Safety  Sustainability Business Ethics CSR Science & Technology Location
Knowledge of Actual and Potential Evolution Internal Environment External Environment Strategies Formal versus informal foresight; Routine versus emergency; Internal “versus” External   Trend detecting and watching – main trends, weak signals Envisaging possible and plausible futures Opportunities as well as challenges - Coping with, changing, creating the future
Functions of Foresight Public Relations Building Markets Influencing other stakeholders – Regulators, financiers, business partners,  Standards-setters… Building a shared vision of a desirable future – or one to avoid at all costs Selecting priorities Designing strategies, assessing robustness Different functions may require different legitimation and expertise Exchanging knowledge, creating awareness
Swiss Re - SONAR
Swiss Re - SONAR
Why Scenarios? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some examples
Shell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Daimler Chrysler From Frank Ruff
Daimler Chrysler From Frank Ruff
The point being… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Can managers afford NOT to? ,[object Object],[object Object],[object Object]
What is a scenario? ,[object Object],Image of the Future  vs  Future   History
Contrasts Scenarios, Vignettes, Profiles: Scenario  –  covers a wide range of features of the future, provides a multidimensional overview. Vignette  -  illustrates one element of the scenario in detail, usually through a narrative. Focuses on one dimension, others contextual. Profile   -  skeletal description of future in terms of key parameters.
Dual meaning ,[object Object],histories Now:   where are we, what should we do... FUTURE   HISTORY  -   description of a future course of events, sequence of developments, often highlighting key events, decisions, or turning points Image A Image B Image C
Two classic  approaches ,[object Object],histories Now:   where are we, what should we do... FUTURE   HISTORY  -   description of a future course of events, sequence of developments, often highlighting key events, decisions, or turning points Image A Image B Image C “ Exploratory”; outward; forecasting “ Normative”; inward; backcasting
Dual meaning ,[object Object],histories Now:   where are we, what should we do... FUTURE   HISTORY  -   description of a future course of events, sequence of developments, often highlighting key events, decisions, or turning points Image A Image B Image C “ Exploratory”; outward; forecasting “ Normative”; inward; backcasting Starting from the present   Starting from the future What next? What if? Where to? How to?
And more.. ,[object Object],histories Now:   where are we, what should we do... FUTURE   HISTORY  -   description of a future course of events, sequence of developments, often highlighting key events, decisions, or turning points Image A Image B Image C “ Exploratory”; outward; forecasting “ Normative”; inward; backcasting Starting from profiles   What alternatives? Profile-based approaches
[object Object],Choosing Scenarios
Why do scenario analyses? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do scenario analyses? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multiple  scenario analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Illustration: Scenarios in UK Foresight ,[object Object],[object Object],[object Object],UK 2010  - a social  scenario study within UK Foresight
Scenarios in UK Foresight - deskwork One future – illustrated with vignettes – but these were labelled scenarios. (For a period there were even videos of these “scenarios” on foresight.gov.uk) Common approach eg Coates  2025 This study by Scase – mainly based on deskwork ,[object Object]
Scenarios in UK Foresight 2/3 ,[object Object]
Scenarios Used in “Flooding and Coastal defence” Study So: scenarios used in one study can be used to “seed” work in other studies – deskwork and/or groupwork
Scenarios Used in “Flooding and Coastal defence” Study
Scenarios Used in “Flooding and Coastal defence” Study
Process ,[object Object],[object Object],[object Object]
[object Object],[object Object],Ian Miles  Manchester Institute of Innovation Research Manchester Business School University of Manchester Ian.Miles@mbs.ac.uk
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],Choice depends on objectives and resources
Methods ,[object Object]
Methods ,[object Object],Computer model – may be an established model (e.g. economy, demography); may be customised (e.g. adding tech. to economic); may be made to order.
Modelling e-skills
Examples of Methods ,[object Object]
Genius scenarios - Joseph Coates  2025 Early 2000s  – flat screens from office/domestic furniture or decorative tool for work & entertainment; International Global Warming Federation transfers technologies in response to global warming; breakthrough in battery technology for electric vehicles, giving range of 250 kilometres per charge; US formal industrial policy promoting greater industrial concentration; … US Energy Transition Act, mandating reduced energy use & providing tax incentives for switch to renewables; Human genes & functions fully matched, testing for susceptibility to genetic-based traits & diseases (many more are located than anticipated) with near certainty possible, eventually becomes routine. 2004 – Genetic Recording Act,  safeguards for people’s genetic information  reduces social resistance to genetics testing. 2006 – Authentication & Certification Act, requires  certification of images  with respect to authenticity or extent of doctoring. 2007 – Lima  Space Weapons Treaty , preserves space as a weapons-free zone. 2009 – Adoption of  global patent system . 2009 – ISO establishes  materials characterisation standards  covering composites & other advanced materials, enabling greater recycling & reclamation, easier materials choice & development of new applications.. 2010 – Recognition of  prenatal psychology  as a scientific discipline, establishment of practices of prenatal  intervention for mental stimulation & personality shaping. 2010s – Rise of the Quality of Life movement , emphasising improved everyday life, aesthetics & amenities of home & community.
Methods ,[object Object],[object Object],[object Object]
1970s WORLD FUTURES: THE GREAT DEBATE  –  Deskwork Example ( Inward  Scenarios) Futures capturing major controversies in literature - not necessarily desirable futures :  thus a PROFILE approach Profile 1 Profile 3 Profile 2 Profile 4 High Growth Low Growth How could world economic development mean: What would  it be like? How do we  get there? Worldviews Low Equality High Equality
Deskwork – advantages, limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],Deskwork often stand-alone, but also often designed as input to groupwork
Methods ,[object Object],[object Object],[object Object],[object Object]
Clustering  Outward  Scenarios from Survey Responses IT Futures Surveyed ,[object Object],[object Object],[object Object],Pace of Change:  Faster Slower Results of  Change  more: Negative   Positive 1  2 3  4
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario Workshops in Foresight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning the Scenario Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workshop Process ,[object Object],[object Object],[object Object],[object Object]
Common Workshop Approach - Exploratory, Outward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pathways diverge according to varying Events/Trends Select alternatives by major uncertainties/ groups of drivers Current Situation A B C
Common Workshop Approach - Exploratory, Outward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pathways diverge according to varying Events/Trends Select alternatives by major uncertainties/ groups of drivers Current Situation STEP 2: identify drivers – brainstorming (and prior work) STEP 1: immersion in topic – e.g. presentations STEP 3: select drivers around which to structure scenarios STEP 4: develop scenarios STEP 5: analyse scenarios  A B C
Another  Common Workshop Approach – Profile-based ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pathways diverge – what are the key Events/Trends here? Main alternatives based on profiles, though may need to select alternative instantiations Current Situation STEP 2: identify drivers – brainstorming (and prior work) STEP 1: immersion in topic – e.g. presentations STEP 4: elaborate profiles by describing in terms of  drivers etc. STEP 5: analyse scenarios implications   STEP 3:introduce profiles A B C
Common Workshop Approach for Profile-based  scenarios:  IAF adaptation of GBN scenarios for workshops: ,[object Object],[object Object],[object Object],[object Object]
Some examples (1) ESRC Genomics Scenarios
Project Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multiple Approaches for Determining Priorities
Framework for thinking about social research in relation to scientific (and other?) knowledge: Research can examine Social Structures, Processes, and Relations contributing to and resulting from: The production and ‘distribution’ of knowledge The application of knowledge in new products, processes, etc The social reception of knowledge in cultural discourse, etc The utilisation of new products and processes to achieve social and economic ends; influences on users and subjects of knowledge and associated instrumentalities
Key Drivers of Genomics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object]
Themes from Discussion of  Social Science Thematic Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Science Research Priorities – How?  & What? How?: Priorities related to Research Organizations and Process  What?:  Priorities related to Genomics Research Issues for Social Science:
Social Science Research Priorities – How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Science Research Priorities – What ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Science Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End of Presentation

More Related Content

What's hot

Leadership & Collaboration - Thriving in a VUCA World
Leadership & Collaboration - Thriving in a VUCA WorldLeadership & Collaboration - Thriving in a VUCA World
Leadership & Collaboration - Thriving in a VUCA World
Tom Hood, CPA,CITP,CGMA
 
Scenario Planning PowerPoint Presentation Slides
Scenario Planning PowerPoint Presentation SlidesScenario Planning PowerPoint Presentation Slides
Scenario Planning PowerPoint Presentation Slides
SlideTeam
 
What is Scenario Planning? and Scenario Planning: Future Forces
What is Scenario Planning? and Scenario Planning: Future ForcesWhat is Scenario Planning? and Scenario Planning: Future Forces
What is Scenario Planning? and Scenario Planning: Future Forces
RPO America
 
Scenario Building Workshop - How to Build and Use Scenarios
Scenario Building Workshop - How to Build and Use ScenariosScenario Building Workshop - How to Build and Use Scenarios
Scenario Building Workshop - How to Build and Use Scenarios
Adam Vigdor Gordon
 
Scenario Planning (an Introduction)
Scenario Planning (an Introduction)Scenario Planning (an Introduction)
Scenario Planning (an Introduction)
Steve Puma
 
Disruptive Strategy Presentation
Disruptive Strategy PresentationDisruptive Strategy Presentation
Disruptive Strategy Presentation
David Lanre Messan
 
Introduction to Decision Science
Introduction to Decision ScienceIntroduction to Decision Science
Introduction to Decision Sciencekirwin3192
 
Six behavioral economics lessons for the workplace
Six behavioral economics lessons for the workplace Six behavioral economics lessons for the workplace
Six behavioral economics lessons for the workplace
Deloitte United States
 
Blue Ocean versus Red Ocean
Blue Ocean versus Red OceanBlue Ocean versus Red Ocean
Blue Ocean versus Red Ocean
Joseph Winthrop Godoy
 
Levels of strategy
Levels of strategyLevels of strategy
Levels of strategyHemant Kumar
 
Strategic management
Strategic managementStrategic management
Strategic management
Nawal Badu
 
international and cross-culture Negotiation
international and cross-culture Negotiationinternational and cross-culture Negotiation
international and cross-culture Negotiation
Dreams Design
 
Strategy Development Process
Strategy Development Process Strategy Development Process
Strategy Development Process
Dr. John Persico
 
Strategic+thinking +dr.behboudi-session1
Strategic+thinking +dr.behboudi-session1Strategic+thinking +dr.behboudi-session1
Strategic+thinking +dr.behboudi-session1
Taqprimer institute
 
What is strategy?
What is strategy?What is strategy?
What is strategy?
Dr. Marc Sniukas
 
Corporate Strategy
Corporate StrategyCorporate Strategy
Corporate Strategy
ahmad bassiouny
 
Unit 2a: Scenario planning presentation
Unit 2a: Scenario planning presentation Unit 2a: Scenario planning presentation
Unit 2a: Scenario planning presentation
Dewald Niekerk
 
Negotiation: Perception, Cognition & Emotion
Negotiation: Perception, Cognition & EmotionNegotiation: Perception, Cognition & Emotion
Negotiation: Perception, Cognition & Emotion
Jon R Wallace
 
How to Survive in VUCA World
How to Survive in  VUCA WorldHow to Survive in  VUCA World
How to Survive in VUCA World
Maksym Dovgopolyi, PMP
 

What's hot (20)

Leadership & Collaboration - Thriving in a VUCA World
Leadership & Collaboration - Thriving in a VUCA WorldLeadership & Collaboration - Thriving in a VUCA World
Leadership & Collaboration - Thriving in a VUCA World
 
Scenario Planning PowerPoint Presentation Slides
Scenario Planning PowerPoint Presentation SlidesScenario Planning PowerPoint Presentation Slides
Scenario Planning PowerPoint Presentation Slides
 
What is Scenario Planning? and Scenario Planning: Future Forces
What is Scenario Planning? and Scenario Planning: Future ForcesWhat is Scenario Planning? and Scenario Planning: Future Forces
What is Scenario Planning? and Scenario Planning: Future Forces
 
Scenario Building Workshop - How to Build and Use Scenarios
Scenario Building Workshop - How to Build and Use ScenariosScenario Building Workshop - How to Build and Use Scenarios
Scenario Building Workshop - How to Build and Use Scenarios
 
Scenario Planning (an Introduction)
Scenario Planning (an Introduction)Scenario Planning (an Introduction)
Scenario Planning (an Introduction)
 
Disruptive Strategy Presentation
Disruptive Strategy PresentationDisruptive Strategy Presentation
Disruptive Strategy Presentation
 
Introduction to Decision Science
Introduction to Decision ScienceIntroduction to Decision Science
Introduction to Decision Science
 
Six behavioral economics lessons for the workplace
Six behavioral economics lessons for the workplace Six behavioral economics lessons for the workplace
Six behavioral economics lessons for the workplace
 
Blue Ocean versus Red Ocean
Blue Ocean versus Red OceanBlue Ocean versus Red Ocean
Blue Ocean versus Red Ocean
 
Levels of strategy
Levels of strategyLevels of strategy
Levels of strategy
 
Strategic management
Strategic managementStrategic management
Strategic management
 
international and cross-culture Negotiation
international and cross-culture Negotiationinternational and cross-culture Negotiation
international and cross-culture Negotiation
 
Strategy Development Process
Strategy Development Process Strategy Development Process
Strategy Development Process
 
Strategic+thinking +dr.behboudi-session1
Strategic+thinking +dr.behboudi-session1Strategic+thinking +dr.behboudi-session1
Strategic+thinking +dr.behboudi-session1
 
What is strategy?
What is strategy?What is strategy?
What is strategy?
 
Corporate Strategy
Corporate StrategyCorporate Strategy
Corporate Strategy
 
Unit 2a: Scenario planning presentation
Unit 2a: Scenario planning presentation Unit 2a: Scenario planning presentation
Unit 2a: Scenario planning presentation
 
Negotiation: Perception, Cognition & Emotion
Negotiation: Perception, Cognition & EmotionNegotiation: Perception, Cognition & Emotion
Negotiation: Perception, Cognition & Emotion
 
How to Survive in VUCA World
How to Survive in  VUCA WorldHow to Survive in  VUCA World
How to Survive in VUCA World
 
The Business Research Method
The Business Research MethodThe Business Research Method
The Business Research Method
 

Similar to Scenarios for business and policy

corporate foresight - an introduction
corporate foresight - an introductioncorporate foresight - an introduction
corporate foresight - an introduction
Ian Miles
 
Foresight For Profitable Futures Mark Ostryn
Foresight For Profitable Futures   Mark OstrynForesight For Profitable Futures   Mark Ostryn
Foresight For Profitable Futures Mark Ostryn
Mark Ostryn
 
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
aulasnilda
 
Marketing project
Marketing projectMarketing project
Marketing project
Eklavya Gupta
 
Improving Product Design with Futurism at ORACLE
Improving Product Design with Futurism at ORACLEImproving Product Design with Futurism at ORACLE
Improving Product Design with Futurism at ORACLE
UXDXConf
 
Strategic Sustainable Development
Strategic Sustainable DevelopmentStrategic Sustainable Development
Strategic Sustainable Development
Global Utmaning
 
Q n 1 strategic mgt
Q n 1 strategic mgtQ n 1 strategic mgt
Q n 1 strategic mgtkrehan85
 
Strategic Analysis
Strategic AnalysisStrategic Analysis
Strategic Analysis
Monica Carter
 
2009 Freightvision Miles
2009 Freightvision Miles2009 Freightvision Miles
2009 Freightvision Miles
Ian Miles
 
ENTERPRENUERSHIP AND MANAGEMENT.ppt
ENTERPRENUERSHIP   AND    MANAGEMENT.pptENTERPRENUERSHIP   AND    MANAGEMENT.ppt
ENTERPRENUERSHIP AND MANAGEMENT.ppt
DeekshaM35
 
Mtm8 white paper scenario analysis
Mtm8 white paper   scenario analysisMtm8 white paper   scenario analysis
Mtm8 white paper scenario analysis
IntelCollab.com
 
Strategy and Vision for SMEs
Strategy and Vision for SMEsStrategy and Vision for SMEs
Strategy and Vision for SMEs
indranildeb
 
Busstrategy grade 12
Busstrategy   grade 12Busstrategy   grade 12
Busstrategy grade 12
vhemalatha
 
Strategic innovation
Strategic innovationStrategic innovation
Strategic innovation
Pravin Asar
 
Introducing The Futures School!
Introducing The Futures School!Introducing The Futures School!
Introducing The Futures School!
Frank W. Spencer IV
 
Assignment 3 Case StudyE-Business Strategy and Models in B.docx
Assignment 3  Case StudyE-Business Strategy and Models in B.docxAssignment 3  Case StudyE-Business Strategy and Models in B.docx
Assignment 3 Case StudyE-Business Strategy and Models in B.docx
braycarissa250
 
Strategic Management Essay
Strategic Management EssayStrategic Management Essay
Strategic Management Essay
Paper Writing Services Reviews
 
Strategic Management Research StudiesDr. Salas.docx
Strategic Management Research StudiesDr. Salas.docxStrategic Management Research StudiesDr. Salas.docx
Strategic Management Research StudiesDr. Salas.docx
susanschei
 
Session 1 - Presentation by Frank Geels
Session 1 - Presentation by Frank GeelsSession 1 - Presentation by Frank Geels
Session 1 - Presentation by Frank Geels
OECD Environment
 
Methods inventory jigsaw presentation
Methods inventory jigsaw presentationMethods inventory jigsaw presentation
Methods inventory jigsaw presentation
Wendy Schultz
 

Similar to Scenarios for business and policy (20)

corporate foresight - an introduction
corporate foresight - an introductioncorporate foresight - an introduction
corporate foresight - an introduction
 
Foresight For Profitable Futures Mark Ostryn
Foresight For Profitable Futures   Mark OstrynForesight For Profitable Futures   Mark Ostryn
Foresight For Profitable Futures Mark Ostryn
 
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
1242020 Scenario and Mega-Trend Model Scoring Guidehttps.docx
 
Marketing project
Marketing projectMarketing project
Marketing project
 
Improving Product Design with Futurism at ORACLE
Improving Product Design with Futurism at ORACLEImproving Product Design with Futurism at ORACLE
Improving Product Design with Futurism at ORACLE
 
Strategic Sustainable Development
Strategic Sustainable DevelopmentStrategic Sustainable Development
Strategic Sustainable Development
 
Q n 1 strategic mgt
Q n 1 strategic mgtQ n 1 strategic mgt
Q n 1 strategic mgt
 
Strategic Analysis
Strategic AnalysisStrategic Analysis
Strategic Analysis
 
2009 Freightvision Miles
2009 Freightvision Miles2009 Freightvision Miles
2009 Freightvision Miles
 
ENTERPRENUERSHIP AND MANAGEMENT.ppt
ENTERPRENUERSHIP   AND    MANAGEMENT.pptENTERPRENUERSHIP   AND    MANAGEMENT.ppt
ENTERPRENUERSHIP AND MANAGEMENT.ppt
 
Mtm8 white paper scenario analysis
Mtm8 white paper   scenario analysisMtm8 white paper   scenario analysis
Mtm8 white paper scenario analysis
 
Strategy and Vision for SMEs
Strategy and Vision for SMEsStrategy and Vision for SMEs
Strategy and Vision for SMEs
 
Busstrategy grade 12
Busstrategy   grade 12Busstrategy   grade 12
Busstrategy grade 12
 
Strategic innovation
Strategic innovationStrategic innovation
Strategic innovation
 
Introducing The Futures School!
Introducing The Futures School!Introducing The Futures School!
Introducing The Futures School!
 
Assignment 3 Case StudyE-Business Strategy and Models in B.docx
Assignment 3  Case StudyE-Business Strategy and Models in B.docxAssignment 3  Case StudyE-Business Strategy and Models in B.docx
Assignment 3 Case StudyE-Business Strategy and Models in B.docx
 
Strategic Management Essay
Strategic Management EssayStrategic Management Essay
Strategic Management Essay
 
Strategic Management Research StudiesDr. Salas.docx
Strategic Management Research StudiesDr. Salas.docxStrategic Management Research StudiesDr. Salas.docx
Strategic Management Research StudiesDr. Salas.docx
 
Session 1 - Presentation by Frank Geels
Session 1 - Presentation by Frank GeelsSession 1 - Presentation by Frank Geels
Session 1 - Presentation by Frank Geels
 
Methods inventory jigsaw presentation
Methods inventory jigsaw presentationMethods inventory jigsaw presentation
Methods inventory jigsaw presentation
 

More from Ian Miles

Scenarios - approaches for exploring urban futures
Scenarios - approaches for exploring urban futures Scenarios - approaches for exploring urban futures
Scenarios - approaches for exploring urban futures
Ian Miles
 
What has happened to Foresight in the UK?
What has happened to Foresight in the UK?What has happened to Foresight in the UK?
What has happened to Foresight in the UK?
Ian Miles
 
The future of services
The future of servicesThe future of services
The future of services
Ian Miles
 
changing innovation and reshaping policy
changing innovation and reshaping policychanging innovation and reshaping policy
changing innovation and reshaping policy
Ian Miles
 
KIBS - Knowledge Intensive Business Services - role in innovation systems
KIBS - Knowledge Intensive Business Services - role in innovation systemsKIBS - Knowledge Intensive Business Services - role in innovation systems
KIBS - Knowledge Intensive Business Services - role in innovation systems
Ian Miles
 
Service Innovation Policy
Service Innovation PolicyService Innovation Policy
Service Innovation Policy
Ian Miles
 
The New Service Economy: Innovation in Services
The New Service Economy: Innovation in ServicesThe New Service Economy: Innovation in Services
The New Service Economy: Innovation in Services
Ian Miles
 
Knowledge Intensive Business Services and Innovation
Knowledge Intensive Business Services and InnovationKnowledge Intensive Business Services and Innovation
Knowledge Intensive Business Services and Innovation
Ian Miles
 
Service Innovation - an overview
Service Innovation - an overviewService Innovation - an overview
Service Innovation - an overview
Ian Miles
 
Grand Challenges, Disruptive Inovations, and Foresight
Grand Challenges, Disruptive Inovations, and ForesightGrand Challenges, Disruptive Inovations, and Foresight
Grand Challenges, Disruptive Inovations, and Foresight
Ian Miles
 
Grand challenges and uk foresight
Grand challenges and uk foresightGrand challenges and uk foresight
Grand challenges and uk foresight
Ian Miles
 
The Digital economy's next Top e-Business Model
The Digital economy's next Top e-Business ModelThe Digital economy's next Top e-Business Model
The Digital economy's next Top e-Business ModelIan Miles
 
Service economy 3.0
Service economy 3.0Service economy 3.0
Service economy 3.0
Ian Miles
 
2011 autumn e business models 2
2011 autumn e business models 22011 autumn e business models 2
2011 autumn e business models 2
Ian Miles
 
2011 autumn e business 1
2011 autumn e business 12011 autumn e business 1
2011 autumn e business 1
Ian Miles
 
It industry innovation
It industry innovationIt industry innovation
It industry innovation
Ian Miles
 
E business part 4 of 4
E business  part 4 of 4E business  part 4 of 4
E business part 4 of 4
Ian Miles
 
E business 3
E business 3E business 3
E business 3
Ian Miles
 
E business 2
E business 2E business 2
E business 2
Ian Miles
 
e-Business part 1
e-Business part 1e-Business part 1
e-Business part 1
Ian Miles
 

More from Ian Miles (20)

Scenarios - approaches for exploring urban futures
Scenarios - approaches for exploring urban futures Scenarios - approaches for exploring urban futures
Scenarios - approaches for exploring urban futures
 
What has happened to Foresight in the UK?
What has happened to Foresight in the UK?What has happened to Foresight in the UK?
What has happened to Foresight in the UK?
 
The future of services
The future of servicesThe future of services
The future of services
 
changing innovation and reshaping policy
changing innovation and reshaping policychanging innovation and reshaping policy
changing innovation and reshaping policy
 
KIBS - Knowledge Intensive Business Services - role in innovation systems
KIBS - Knowledge Intensive Business Services - role in innovation systemsKIBS - Knowledge Intensive Business Services - role in innovation systems
KIBS - Knowledge Intensive Business Services - role in innovation systems
 
Service Innovation Policy
Service Innovation PolicyService Innovation Policy
Service Innovation Policy
 
The New Service Economy: Innovation in Services
The New Service Economy: Innovation in ServicesThe New Service Economy: Innovation in Services
The New Service Economy: Innovation in Services
 
Knowledge Intensive Business Services and Innovation
Knowledge Intensive Business Services and InnovationKnowledge Intensive Business Services and Innovation
Knowledge Intensive Business Services and Innovation
 
Service Innovation - an overview
Service Innovation - an overviewService Innovation - an overview
Service Innovation - an overview
 
Grand Challenges, Disruptive Inovations, and Foresight
Grand Challenges, Disruptive Inovations, and ForesightGrand Challenges, Disruptive Inovations, and Foresight
Grand Challenges, Disruptive Inovations, and Foresight
 
Grand challenges and uk foresight
Grand challenges and uk foresightGrand challenges and uk foresight
Grand challenges and uk foresight
 
The Digital economy's next Top e-Business Model
The Digital economy's next Top e-Business ModelThe Digital economy's next Top e-Business Model
The Digital economy's next Top e-Business Model
 
Service economy 3.0
Service economy 3.0Service economy 3.0
Service economy 3.0
 
2011 autumn e business models 2
2011 autumn e business models 22011 autumn e business models 2
2011 autumn e business models 2
 
2011 autumn e business 1
2011 autumn e business 12011 autumn e business 1
2011 autumn e business 1
 
It industry innovation
It industry innovationIt industry innovation
It industry innovation
 
E business part 4 of 4
E business  part 4 of 4E business  part 4 of 4
E business part 4 of 4
 
E business 3
E business 3E business 3
E business 3
 
E business 2
E business 2E business 2
E business 2
 
e-Business part 1
e-Business part 1e-Business part 1
e-Business part 1
 

Recently uploaded

Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Boris Ziegler
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.docBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
daothibichhang1
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Adani case
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 

Recently uploaded (20)

Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.docBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 

Scenarios for business and policy

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Futures Studies Networking Priority Informing Setting Decisions Three Facets of Foresight Prospectives Participation FORESIGHT Planning
  • 7.
  • 8.
  • 9.  
  • 10.
  • 11.
  • 12. Knowledge of Actual and Potential Evolution Competitors Clients Suppliers Collaborators Regulators Financiers Markets Social & Institutional Env Natural & Physical Env Process Technology Management Organisational Structure/ Design Routines Techniques Human Resources Product Technology & Design Health and Safety Sustainability Business Ethics CSR Science & Technology Location
  • 13. Knowledge of Actual and Potential Evolution Internal Environment External Environment Strategies Formal versus informal foresight; Routine versus emergency; Internal “versus” External Trend detecting and watching – main trends, weak signals Envisaging possible and plausible futures Opportunities as well as challenges - Coping with, changing, creating the future
  • 14. Functions of Foresight Public Relations Building Markets Influencing other stakeholders – Regulators, financiers, business partners, Standards-setters… Building a shared vision of a desirable future – or one to avoid at all costs Selecting priorities Designing strategies, assessing robustness Different functions may require different legitimation and expertise Exchanging knowledge, creating awareness
  • 15. Swiss Re - SONAR
  • 16. Swiss Re - SONAR
  • 17.
  • 19.
  • 20. Daimler Chrysler From Frank Ruff
  • 21. Daimler Chrysler From Frank Ruff
  • 22.
  • 23.
  • 24.
  • 25. Contrasts Scenarios, Vignettes, Profiles: Scenario – covers a wide range of features of the future, provides a multidimensional overview. Vignette - illustrates one element of the scenario in detail, usually through a narrative. Focuses on one dimension, others contextual. Profile - skeletal description of future in terms of key parameters.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Scenarios Used in “Flooding and Coastal defence” Study So: scenarios used in one study can be used to “seed” work in other studies – deskwork and/or groupwork
  • 38. Scenarios Used in “Flooding and Coastal defence” Study
  • 39. Scenarios Used in “Flooding and Coastal defence” Study
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 46.
  • 47. Genius scenarios - Joseph Coates 2025 Early 2000s – flat screens from office/domestic furniture or decorative tool for work & entertainment; International Global Warming Federation transfers technologies in response to global warming; breakthrough in battery technology for electric vehicles, giving range of 250 kilometres per charge; US formal industrial policy promoting greater industrial concentration; … US Energy Transition Act, mandating reduced energy use & providing tax incentives for switch to renewables; Human genes & functions fully matched, testing for susceptibility to genetic-based traits & diseases (many more are located than anticipated) with near certainty possible, eventually becomes routine. 2004 – Genetic Recording Act, safeguards for people’s genetic information reduces social resistance to genetics testing. 2006 – Authentication & Certification Act, requires certification of images with respect to authenticity or extent of doctoring. 2007 – Lima Space Weapons Treaty , preserves space as a weapons-free zone. 2009 – Adoption of global patent system . 2009 – ISO establishes materials characterisation standards covering composites & other advanced materials, enabling greater recycling & reclamation, easier materials choice & development of new applications.. 2010 – Recognition of prenatal psychology as a scientific discipline, establishment of practices of prenatal intervention for mental stimulation & personality shaping. 2010s – Rise of the Quality of Life movement , emphasising improved everyday life, aesthetics & amenities of home & community.
  • 48.
  • 49. 1970s WORLD FUTURES: THE GREAT DEBATE – Deskwork Example ( Inward Scenarios) Futures capturing major controversies in literature - not necessarily desirable futures : thus a PROFILE approach Profile 1 Profile 3 Profile 2 Profile 4 High Growth Low Growth How could world economic development mean: What would it be like? How do we get there? Worldviews Low Equality High Equality
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62. Some examples (1) ESRC Genomics Scenarios
  • 63.
  • 64. Multiple Approaches for Determining Priorities
  • 65. Framework for thinking about social research in relation to scientific (and other?) knowledge: Research can examine Social Structures, Processes, and Relations contributing to and resulting from: The production and ‘distribution’ of knowledge The application of knowledge in new products, processes, etc The social reception of knowledge in cultural discourse, etc The utilisation of new products and processes to achieve social and economic ends; influences on users and subjects of knowledge and associated instrumentalities
  • 66.
  • 67.
  • 68.
  • 69. Social Science Research Priorities – How? & What? How?: Priorities related to Research Organizations and Process What?: Priorities related to Genomics Research Issues for Social Science:
  • 70.
  • 71.
  • 72.