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5 Steps to a Successful
Video Strategy on YouTube
Amy Schmittauer
SavvySexySocial.com

2. Why YouTube Video?
• Second largest search engine
• 53x more likely to appear in search
• Keep visitors on site 5x average rate
• 52% of consumers are more confident in online purchases
following video research

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“Do what you can, with what you have, where you are.”
Theodore Roosevelt

4. The 5 Steps:
• YouTube Goals: How to Measure What Actually Matters
• Addictive Video: Format That Keeps Them Coming Back For More
• What To Talk About: How to Never Have a Blank Slate
• Optimize Optimize Optimize: The Most Critical Steps for Better SEO
• Community: How to Manage the Most Loyal Audience on the Internet

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YouTube Goals
How to Measure What Actually Matters

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Valuable editorial plan
Organic brand advocacy
Clear and aligned CTAs

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Valuable Editorial Plan
• Give the people what they want
• Audience retention is the most critical metric
• Stay consistent with format and expectations

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Organic Brand Advocacy
• You invited the conversation, so don’t drop the
mic
• Give top fans the credit they deserve
• Active comments include the creator

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Clear and Aligned CTAs
• Give value and ask for relative return
• Your audience wants to do something with the
value you’ve shared
• Graphics only MIGHT be seen, CALL the action

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Addictive Video
Format That Keeps Them Coming Back For More

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youtube.com/Vogue
Behind-the-scenes
Access
Professionally casual

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Branding structure on YouTube
• Scheduled consistency
• Predictable themes
• Connection through familiarity

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Get them hooked
• Always consider context of platform
• Bucket editorial with predetermined themes
• Define the consistent setting for the channel
• Timing is everything

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What to Talk About
How to Never Have a Blank Slate

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Content ideas
• Use your themes to guide editorial design
• There are no stupid questions, only in-demand
content
• Listen to your audience

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Leverage your access and do
something different.
Tech reviewers
+
Networking advice
=
EXCLUSIVE CONTENT
90K+ views

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Optimize
The Most Critical Steps for Better SEO

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Most important copy fields for YouTube SEO
• Headline
• Description
• Tags

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Complete all 3 sections with
your focus keyword and by the
end of processing time for the
video.
90K+ views

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Headline
• Keyword in the first 4-5 words
• Avoid series names and episode numbers
• Consider your competition and keep it simple

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Description
• First 2 lines are critical because they also appear in
Google search results
• All characters have equal weight in search rankings
• Adding additional tags here is against TOS

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Tags
• Consider all the ways your content could be searched
• In order of importance, post your main keyword first
• Include your brand and channel name for more of
your own content referred to viewers

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YouTube Community
How to Manage the Most Loyal Audience on the Internet

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YouTube viewers want to be heard.
Allow your brand to benefit by listening.

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The YouTube Comment
Section is your friend!
Set your ground rules
and then follow them.

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Rather than being in all places, be clear about
where your audience can connect with you.

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Link Twitter and YouTube to watch
for quiet advocates.

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Invite your community
to your online home base.

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“Do what you can, with what you have, where you are.”
TIME TO TAKE
ACTION!

39. Key Takeaways:
• BE ADDICTIVE
Create structure that resonates and brings your audience back.
• AUDIENCE RETENTION IS TOP PRIORITY
Get to your point quickly and stay competitive with timing.
• LET YOUTUBE WORK FOR YOU
Leverage features which will give you direction for content and great audience
experience.
• STAY HYPER FOCUSED ON YOUR KEYWORDS
When you have a clear purpose for your videos it will rank and retain.
• DON’T DROP THE MIC

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Thank you
Amy Schmittauer
SavvySexySocial.com
@Schmittastic