1. Group Social Media
Assignment
MKTG 406- Marketing
Communications
Michael DeGasperis
Aaron Dennis
Dana Commandant
Ajay Saini

2. “50% of Consumers Value a
Brand’s Facebook Page More Than
It’s Website”
• http://mashable.com/2012/09/24/facebook-
brand-page-value/
• Proves the power of branding in Social Media
• Ease of access to information on new products
or promotional events
• Interaction between brand and consumer

5. Advantages of a Company’s
Facebook Page
• Promotions/ Discounts
-Print off coupons
-Brand trust
• Like and commenting
• Free Giveaways
• New Products
Loyal Customers

6. Biggest motivators for liking a Brand on
Facebook
Promotions and
Discounts
20 Free Giveaways
34
Loyal Customers
11
Brand Trust
14
21
Other

7. Company page visits vs. Web
Site Traffic

8. Did you know? Out of 1000
people surveyed!
• 87% of people like brands on Facebook
• 13% Do Not
• 77% of people have saved money by liking a
brand
• 75% feel more connected to the brand

9. If brands aren’t careful on
Facebook…
Consumers typically “unlike” a brand because:
• Not enough giveaways
• Clutter newsfeeds (47%)
• Privacy concerns (30%)
• Don’t want to be contacted (36%)

10. How a company’s Facebook
page can boost business!
• http://www.youtube.com/watch?v=Yi11FXdhaHc

11. Sources of Information
• http://pinterest.com/humbermktgtcomm/social-media-
presentation/
• https://twitter.com/mktg_comm/lists
• http://mashable.com/2012/09/24/facebook-brand-page-
value/
• http://www.ecademy.com/node.php?id=173928#
• http://goo.gl/QzbuV
• http://goo.gl/WyrBD
• http://www.youtube.com/watch?v=HZGHO0T6TDo&
list=UU30_ckeeanjV300yjwndH2A&index=2&feature
=plcp
• http://www.youtube.com/watch?v=Yi11FXdhaHc