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315.589.8879 | WWW.SALMONCREEKMEDIA.COM
SOCIAL MEDIA
MARKETING OPPORTUNITIES
Increase Brand Awareness
• 93% of buying cycles start online
• 88% of clicks reflect organic (non-paid) searches
Many buyers, including B2B buyers, correlate high
organic search results with
trust and brand leadership
Companies are conspicuous by their absence
315.589.8879 | WWW.SALMONCREEKMEDIA.COM
SOCIAL MEDIA - BUILDING CONTENT
Key to Building Social Media Content:
• Create Engagement –attention-getting and
actionable
• Provide Information – readable and
shareable
• Be Entertaining – humorous, intriguing, and
provocative
315.589.8879 | WWW.SALMONCREEKMEDIA.COM
B2B Social Media Building Blocks
• Facebook
• Google+
• YouTube
• LinkedIn Groups
• Blogs
• SlideShare
SOCIAL MEDIA – BUILDING BLOCKS
315.589.8879 | WWW.SALMONCREEKMEDIA.COM
Reasons for Social Media Marketing being
ineffective
• Aim is to wide
• Prospective buyers don’t know you exist
• Can’t break through your competitors’ noise
• Can’t stand out because of your own noise
• Not making noise because you’re on the wrong
channel
SOCIAL MEDIA
MARKETING CHALLENGES

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B2B Social Media - Getting Started

  • 2. 315.589.8879 | WWW.SALMONCREEKMEDIA.COM SOCIAL MEDIA MARKETING OPPORTUNITIES Increase Brand Awareness • 93% of buying cycles start online • 88% of clicks reflect organic (non-paid) searches Many buyers, including B2B buyers, correlate high organic search results with trust and brand leadership Companies are conspicuous by their absence
  • 3. 315.589.8879 | WWW.SALMONCREEKMEDIA.COM SOCIAL MEDIA - BUILDING CONTENT Key to Building Social Media Content: • Create Engagement –attention-getting and actionable • Provide Information – readable and shareable • Be Entertaining – humorous, intriguing, and provocative
  • 4. 315.589.8879 | WWW.SALMONCREEKMEDIA.COM B2B Social Media Building Blocks • Facebook • Google+ • YouTube • LinkedIn Groups • Blogs • SlideShare SOCIAL MEDIA – BUILDING BLOCKS
  • 5. 315.589.8879 | WWW.SALMONCREEKMEDIA.COM Reasons for Social Media Marketing being ineffective • Aim is to wide • Prospective buyers don’t know you exist • Can’t break through your competitors’ noise • Can’t stand out because of your own noise • Not making noise because you’re on the wrong channel SOCIAL MEDIA MARKETING CHALLENGES