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- 2. Social Media Marketing Case Studies Categories of Online Marketing Opportunities and Benefits of Social Media Conclusion
- 5. Step 1: Listen Find the People
- 6. Step 3: Engage Step 4: Go Offline Step 5: Measure Success
- 7. 1. Increased awareness of the organization 2. Increased traffic to website 3. Greater favorable perceptions of the brand 4. Able to monitor conversations about the organization 5. Able to develop targeted marketing activities 6. Better understanding of customers perceptions of their brand 7. Improved insights about their target markets 8. Identification of positive and negative comments 9. Increase in new business 10. Identification of new product or service opportunities 11. Ability to measure the frequency of the discussion about the brand 12. Early warning of potential product or service issues
- 10. "Top 14 Benefits of Social Media Marketing | SiteProNews: Webmaster News & Resources." SiteProNews: Webmaster News & Resources. N.p., n.d. Web. 16 June 2012. <http://www.sitepronews.com/2011/02/13/top-14-benefits-of-socialmarketing />. "Key to the World - Image of the Week." » Bill Frymire |. N.p., n.d. Web. 16 June 2012. <http://www.billfrymire.com/blog/key-to-the-world-image-of-the- week />. "Featured in Social Media." Mashable. N.p., n.d. Web. 16 June 2012. <http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/>. "12 Major Business Benefits Of The Social Media Revolution." Digital and Social Media Marketing. N.p., n.d. Web. 16 June 2012. <http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social- media-revolution/>.
Editor's Notes
- Hello my name is Olga Quinones and work for the agency of the Social.My presentation today will demonstrate how important the social environment for our Giant Chess has an impressive level of success.
- They explain how big companies can increase their sales by social networks. and how this will benefit every one of you.
- Whether you need help finding the right technology; want to improve your business, but don't know where to start; or, you're looking for specific expertise .Industry Graph's network of experts is here to help.
- Search Engine Marketing (SEM) is one of the most popular forms of online marketing SEM seeks to advance websites by increasing visibility in Search.Banner Advertisement is the method of placing an advertisement on a web page with the intention of driving traffic to your site.Affiliate Marketing is technique in which a business places an ad on another, high-traffic website and then rewards that website for the lead via a commission structure.E-Mail Marketing is a marketing tactic, which uses electronic mail or E-Mail as the form of communication to reach customers or clients,
- 1.Social media is a term we use to to discuss the tools that facilitate conversations. Before your company can be a part of those conversations, you need to know what people are already talking about so you can determine how you can best contribute.Setting up some tools to monitor conversations is easy. The difficult part is choosing the keywords that will return the most usable results.2.People want to have conversations with company representatives who are experts in their area, who are passionate about their work and who are empowered to act on the feedback they receive from the community. If you want to focus on the marketing vertical, then look to your marketing team.
- 3.This is the fun part! Start leaving comments on blogs, uploading images to Flickr, building a community on Twitter or Friend Feed or whatever else that strategy entails that helps further the discussion and illustrates your company’s commitment to developing these online relationships.4.As stated in step one, social media is simply a group of tools that help facilitate conversations, but there’s really no replacement for face-to-face interaction.5. Unlike other campaigns, measuring social media success begins by asking more questions:– Did we learn something about our customers that we didn’t know before?– Did our customers learn something about us?– Were we able to engage our customers in new conversations?– Do our employees have an effective new tool for external feedback and reputation management?We also recommend using a tool like Trendpedia -a blog search engine that allows you to both track and graph topics as well as compare terms- to help benchmark your company against your competitors by running the exact same search and parameters before and after your engagement begins.
- One thing that any social media web community needs is members. Members are the commodity of social media websites. The more members, the more value--not just to the site owners, but to the community itself. In fact there is a critical mass to a social media site. Without enough members the site has virtually no value. But as the community grows, its value increases exponentially.
- As we have seen the importance of your business into the social media in this century, is everything. Everyone uses the internet through to progress. I invite you to do a test, a minimum test and I promise that your company will go up to 200% in short time. And get to success faster than you think.
- Congratulations.
- Thanks.