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Social Media Marketing Strategies
- 3. Agenda • What is Social Media Marketing • Why you should Market in Social Media • Mind Blowing Statistics • Strategies • Building your Audience • Engaging your Audience • Thing to Remember www.UnikoMedia.com
- 4. What is Social Media Marketing? • Social media marketing is like teenage sex…. Everyone wants to do it… No-one knows how to do it… After you’ve done it….. Your disappointed it wasn’t better. – Avinash Kaushik www.UnikoMedia.com
- 5. Why Should I Use Social Media? www.UnikoMedia.com
- 7. Mind Blowing Stats • 53% of people on twitter recommend products in their tweets • 86% of consumers trust our peer’s reviews of products and services • Only 14% of consumers trust what advertising says www.UnikoMedia.com
- 8. Social Media is “Word-of-Mouth” on Steroids www.UnikoMedia.com
- 9. Who is on Social Media www.UnikoMedia.com
- 10. Social Media is most definitely not just for the young: • 55% of Twitter users are 35 or older • 65% of Facebook users are 35 or older • 79% of LinkedIn users are 35 or older • 63% of Pinterest users are 35 or older www.UnikoMedia.com
- 11. Why Should You Market in Social Media • The old ways of advertising are not working like they used to.. www.UnikoMedia.com
- 12. • The Wall Street Journal reports that advertising in US print directories is expected to fall 39 % over the next four years • 24 out of the 25 Largest newspapers are Experiencing Record Declines in circulation • News paper advertising is down 18.7 percent • Only 18% of traditional TV campaigns generate a positive ROI • 90% of people skip ads on TV via TIVO/DVR www.UnikoMedia.com
- 13. www.UnikoMedia.com Social Media has become the #1 Activity On The Web
- 14. Facebook Stats • 1 Billion People on Facebook • Facebook is the best social media platform to drive traffic • Average person on Facebook has 229 Friends www.UnikoMedia.com
- 15. • Ford Explorer Facebook campaign had more viewers than a super bowl ad….. www.UnikoMedia.com
- 16. Online Marketing Strategies •Blog •Social Media Sites •Website www.UnikoMedia.com
- 17. Blogging • Your blog should be the central command of your online marketing strategy. www.UnikoMedia.com
- 18. Blogging • Your blog is a living organism • Your blog is the best place for conversations www.UnikoMedia.com
- 19. Build Your Following • In Person • Contest • Paid Advertising www.UnikoMedia.com
- 20. Engaging with Questions • Ask your audience a simple question to start a conversation. • Yes or No • True or False • Select your Favorite • Fill in the blank • Click “Like” if • Opinion www.UnikoMedia.com
- 21. Engaging with Visuals • Photos – Photos related to your product – How to videos www.UnikoMedia.com
- 22. Sales Talk • Sales • New Products and Services • Awards • News Coverage www.UnikoMedia.com
- 23. Engage through Participation • Encourage feed back on products and services • Thank those who comment and participate • Allow and encourage user generated comments www.UnikoMedia.com
- 24. Things to Remember • Always treat it like a conversation • Have an incentive to join . Return and participate • Try new things new topics, new topics, new wording, new times • It takes a baby 9 months to develop if he is born before time ……Well you get the pic. BE PATIENT! www.UnikoMedia.com
- 25. UNIKO Enterprises, Inc. 9431 Haven Ave, Rancho Cucamonga, CA 91730 PO Box 1817, Rancho Cucamonga, CA 91729 888-698-6456 | www.unikommp.com | | www.UnikoMedia.com
Editor's Notes
- First of I want to thank Jon for inviting me to speak here today. So the purpose of these meetings are for you to come here and leave with data you did not have before, so that’s what I want to achieve here today By a show of hands how many of you currently have a website? How many of you have Social Media Sites? How many of you have links to your social media How many of you currently have a blog site? And how many of you currently ha
- To answer this question I will quote this guy by the name of Avinash Kaushik.
- To answer that question let me give you some statistics.
- To answer this question, I will give you some mind blowing statistics
- We all know what the no 1 source of marketing is (Word of Mouth) so with that siad
- With that said, Social Media is word-of-mouth on steroids
- This is who is on Social Media . 51% of users are between the ages of 25 and 44. these are your auto and home customers. Ant the fastest growing segment now is the 55 and older crowed.
- So again social media is not just for the Young.
- So here are some stats to support that claim and a grime reality for those means of advertising.
- And the final reason why you should market on social media is…….
- Now let me give you some Facebook Stats
- Your online marketing strategy should include blogging, social media marketing and a website.
- All roads should point to a blog… then website
- Shelf life. .. Shelf life of a tweet is about 5 minutes…A Facebook post is about a day….the shelf life of your blog is forever Your blog is a living organism because it continues to grow. Google is going to crawl your article and place it in the search results.. So if someone searches for that information years later your site will still show up. So as you blog your creating another page and your search result increase over time.
- 1-In Person – Have your social media site information readily available. Through a QR code or links from your site. After you close a sales. You need to see that like as if you are handing out a flyer to 229 of their closes friends. Take the time it’s time well spent. 2-Contest - have a contest and give prices .. Starbucks cards are good, but you could be a little more creative…. 3-Drive Engagement - Ask your audience a simple question to start a conversation. Yes or No, True or False, Select your Favorite, Fill in the blank, click like if, Opinion, Where’s waldo
- You increase you activity on a post by 80% when you attach some type of picture on add text to picture before you upload it.
- You have to be careful with sales talk on the post. Most people frown on it. So you should be creative. . Post about any upcoming specials