1. Online Marketing Company
Find out more about Ajax Union:
www.AjaxUnion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
facebook.com/ajaxunion
Connect On Linkedin:
linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444
2. Mushki Deitsch: Social Media Manager
Sarah Mogin: Design & Development Ninja
twitter.com/SarahMogin
twitter.com/mushmushd
facebook.com/Sarah.Mogin
facebook.com/MushkiDeitsch
3. Ice Cream Social [Media]
Find out more about Ajax Union's products at:
www.ajaxunion.com
4. Agenda
• Social Media 101
• Social Media Stats
• Setting Goals with Social Media
• Facebook
• Twitter
• Additional Social Networks
• Final Thoughts
5. Social Media 101
Social media connects individuals,
brands, and groups through mobile
and web technology.
Hallmarks of social media:
•User-generated content
•2 Way Conversation
•Frequent updates
•Trends
•Pages/Profiles
•Free(ish)
•Advertising
•Dynamic
6. Social Media Stats
Monthly Active Users
Facebook Twitter Google+
751 Million 288 Million 359 Million
• Smartphone users 18-44
spend 84% of their time on
their phones on texting,
email, and social media
• Over 1 million websites have
integrated with Facebook
• 80% of users prefer to
connect with brands on
Facebook
7. Social Media Stats
• 56% of customer tweets are
being ignored
• 34% of marketers have
generated leads on Twitter
• The Google +1 button is pushed
5 million times a day
• Websites using the +1 button
see a 350% increase in page
traffic
Sources: The Huffington Post, Growing
Social Media, MarketingProfs
8. Setting Goals with Social Media
Start with the End in Mind!
Understanding the Why
Think about:
• 1. Your business objectives
• 2. Your target audience
Action Items:
• 3. Establish Metrics
• 4. Analyze, Measure and Adjust
9. Facebook
Leverage your existing audience
- Email - past orders or
newsletter sign up box
- Foot traffic
- Site Traffic - use social buttons
Create and Publish Content
- Know your marketing message
- Know who your audience is
- Use great imagery, strong calls to action,
links when necessary
- Keep it seasonal
- Edgerank
- #Hashtags
- Publish via Facebook – use scheduler tool
10. Broadcast with Ads
- What are your goals?
- Marketplace Ads
- Sponsored Stories
- Page Post Ads
- Ads Manager vs. Power Editor
Facebook
Contest Time!
- What are your goals?
- Types of Contests
- App Providers
Wash, Analyze, Repeat
- Page Level Data
- Post Level Data
- Advertising Performance
11. Twitter
• Broadcast your message in 140
Characters or less
• Fast paced and concise
• Customer Service - @connect
tab
• Reach out to key industry
experts
• Reach out directly to people
who are looking for your
product/service
12. Additional Social Networks
Google+: Google’s a growing social
network that we have to stop ignoring
•A must for local businesses
•Lots of visual potential
•Useful for SEO (long-form content)
•Google+ communities
Add +1 button your site:
https://developers.google.com/+/web/+1button/
Be an individual
(not just a brand)
13. Additional Social Networks
Pinterest: visually centric social network
that requires a “soft touch” from marketers
•Pinterest visits can lead to sales
•80% of Pinteresters are female; 50% have children
•Pins with prices are 36% more likely to be repinned
Don’t pin. Get people to pin.
pinterest.com/source/potterybarn.com
14. Additional Social Networks
LinkedIn: business network where it’s more
important to be established than active
•Fill out your profile
•Create and fill out your company profile
•Focus on personal networking
YouTube: video-centric network that you
should use even if you don’t have videos
•Create/update your channel
•Support SEO effort
•Create videos that answer questions
•Show important content in first 15 seconds
15. Final Thoughts
• Know your Goals
• Get Social on Facebook
• Outreach on Twitter
• Establish a presence on all
major networks and compare
successes on:
• Google+
• Pinterest
• LinkedIn
• YouTube
16. Check out: AjaxUnion.com/events
Free Networking Mixer
Celebrating Business Events NY’s 1 Year Anniversary
Tuesday, July 30 from 6 to 9 pm
230 Fifth Rooftop Garden
17. Sign up for the rest of our Summer Academy!
www.AjaxUnion.com/webinar
Try out KiwiSEO today!
www.KiwiSEO.com
18. Request a Free Quote:
www.AjaxUnion.com
Call Us Today:
800-594-0444
Editor's Notes
Hello. I’m Tierney Oberhammer, an online marketing specialist at Ajax Union. This networking event and blogging seminar is hosted by Ajax Union, and we hope you are having a great time and making connections. This short seminar is going to cover the basic of blogging. We will go over: What a blog is What a blog does Why you should have a blog How to maximize the success of your blog And how to track that success
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
Let’s get started. A blog is a website like any other website. It has a URL and it is formatted using HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages So, what’s the difference between websites and blog websites? Blogs get updated on a regular basis (or they should be) Regular websites don’t necessarily need to be updated. Blog stands for web-log – a blog is typically a log of something that is happening or something that you are doing Why should you blog? You have customers and potentials that want information. A blog is a great way to share with them and show that you are an expert in your field. It gives them a reason to trust you because you can show that you know what you are talking about. A blog is also an excellent way to generate links to your website – links are the foundation of SEO Does anybody know what SEO stands for? Does anybody know what SEO is? Your blog not only links to your site, but it links people to your site But generating worthwhile content, people will help do your linking for you. Also, the the purpose of a blog is the generation of fresh content. You ever heard the saying “Out of sight, out of mind?” Well, it holds true. If you want clients to remember you and use your products or services, you need to keep your website in their line of sight. Fresh content is key for SEO, too, especially now that Google has changed its algorithm to prioritize the freshest information. Google is catching up with Twitter on the importance of fresh content. Google has a special results section for blogs.
