CULTURE
CODE
THE
Creating a company we love.
v21.15.03.27
WHAT’S CULTURE?
A set of shared beliefs,
values and practices.
Our culture code
is the operating system
that powers our organization.
WHY CARE ABOUT
CULTURE?
Culture is to recruiting as
product is to marketing.
Customers are more easily attracted
with a great product.
Talent is m...
Culture is to recruiting as
product is to marketing.
Customers are more easily attracted
with a great product.
Talent is m...
A great culture provides
the context for people
to deliver their best work.
CULTURE HAPPENS.
Whether planned or not,
all companies have a culture.
Why not create a culture we love?
Lets make the company we always
dreamed of. Lets create a
company that will be a great place
to be from.
REED HASTINGS & P...
Now, an
observation…
PEOPLE HAVE
DRAMATICALLY
CHANGED HOW THEY
LIVE AND WORK.
THEN NOW
FOCUS Pension Purpose
NEED Good
Boss
Great
Colleagues
HOURS 9-5 Whenever
WORKPLACE Office Wherever
TENURE Whole C...
But although people have
dramatically changed…
Many organizations
operate as if they’re
in time.
They operate as if money
is what matters most…
… and that amazing
people are happy
to just have a job.
Amazing people need a
purpose, not just a paycheck.
We are HubSpot.
We dare to be different.
This document is
part manifesto and
part employee handbook.
It’s part who we are and
part who we aspire to be.
This document is
part manifesto and
part employee handbook.
It’s part who we are and
part who we aspire to be.
When someth...
THE HUBSPOT CULTURE CODE
1. We are maniacal about our mission and our metrics.
2. We strive to Solve For The Customer.
3. ...
We are maniacal
about our
mission and our
metrics.
“Pursue something so
important that even if
you fail, the world is
better off with you
having tried.”
TIM O’REILLY.
Note: ...
OUR MISSION is to
help organizations GROW.
We want to transform
how they attract, engage and
delight their customers.
Our commitment to our
mission has earned us the
love of many.
Our commitment to our
metrics has earned us the
resources to...
Balancing this dual personality
of mission & metrics is challenging.
But it’s also partly what makes us
DIFFERENT.
Balancing this dual personality
of mission & metrics is challenging.
But it’s also partly what makes us
DIFFERENT. And som...
Solve For
The Customer.
SFTC.Solve for the customer
Not just their delightion,
but also their success.
SFTC.Solve for the customer
Not just their delightion,
but also their success.
Delightion is not a word, but
it should be.
COMPETITOR OBSESSION IS A DISTRACTION
IS CONSTRUCTIVE.
CUSTOMER
Have the courage to start with
the customer. My biggest
regrets are the moments that I
let a lack of data override my
intu...
FOR EVERY DECISION
WE SHOULD ASK
OURSELVES:
“Selves, what’s in it for
the customer?”
WAIT. Does “Solve For The Customer”
mean just giving more away for free?
Wouldn’t that delight customers?
NO. To delight c...
Bankrupt
companies
don’t delight
their customers.
We have a professional sales team.
Does hitting our sales goals support
our long-term mission?
YES – WITH ONE CAVEAT.
Having delighted customers requires having
customers (funny how that works).
We’re on the right pat...
YES – WITH ONE CAVEAT.
Having delighted customers requires having
customers (funny how that works).
We’re on the right pat...
WE LOVE TO TEACH.
We believe success comes
through educating people,
not exploiting them.
We are
radically and
remarkably
transparent.
Today, power is gained
by sharing knowledge,
not hoarding it.
“Sunlight is the
best disinfectant.”
-LOUIS BRANDEIS
WE SHARE (ALMOST)
EVERYTHING.
We make uncommon amounts of
information available to
everyone in the company
(all 800 of us)
We protect information only when:
It is legally required.
Example: Information covered under a
Non-Disclosure Agreement (N...
WE HAVE THE MOST ACTIVE WIKI
ON THE PLANET.*
Examples of things we share and discuss:
• Financials (cash balance, burn-rat...
FROM
Notes:
Mike Volpe: Our CMO (been here since the beginning)
Ilya: An early HubSpot customer
GC: General Catalyst Partn...
We have open access to
anyone in the company.
It’s not an open door policy.
It’s a no door policy.
SEATING HACK.
A large part of the company goes through a
semi-random “seat shuffle” every 3 months.
We’ve been doing this ...
The intent behind all this
transparency is to support
smarter behavior and better
decisions.
So…
We give
ourselves the
autonomy to
be awesome.
6
WE TRUST
OURSELVES.
Just because someone made a mistake years
ago doesn’t mean we need a policy.
WE DON’T PENALIZE THE MANY
FOR THE MISTAKES O...
We don’t have
pages of policies
and procedures.
USE
GOOD
JUDGMENT.
Instead we have a 3-word policy on
just about everything:
Social media policy.
Travel policy.
Sick day policy.
Buy a round of drinks at an event policy.
Work from home during a bli...
customer > team > individual
Here’s the cheat sheet on good judgment:
team > individual
Don’t solve for your personal interests to
the detriment of the team.
Be a team player,
not a politician.
customer > company
Don’t solve for the company’s interest
at the expense of the customer .
Solving for customers’
interest...
Results matter more than
the hours we work.
Results matter
more than where
we produce them.
Results matter more
than how much
vacation we take.
(we don’t limit vacation time)
WE LOVE DATA.
We like for our decisions to be
insight-driven and data-powered.
DEBATES SHOULD BE
WON BY BETTER DATA
NOT BIGGER JOB TITLES.
We disfavor pulling rank.
It happens sometimes,
but we don’t l...
INFLUENCE
SHOULD BE
INDEPENDENT OF
HIERARCHY.
CEO, VP of This,
Manager of That.
Doesn’t matter what
your title is.
EVERYBODY
DOES REAL
WORK AND
GETS THEIR
HANDS DIRTY.
People want
direction on where
they are going…
NOT
micro-directions on
how to get there.
h/t Simon Sinek
With this kind of
transparency and trust
we shouldn’t take chances
when hiring. So…
We are
unreasonably
picky about our
people.
peers > perks
The people we work with matter
much more than the perks we get.
What makes someone
a great fit for HubSpot?
What makes them awesome for us?
What does it mean to be
HUBSPOTTY?
There are 5 attributes
that we value in people.
Self-aware and respectful.
HUMBLE.
Wait. Doesn’t being humble mean
lacking confidence?
No.
The very best people are self-aware
and self-critical – not arroga...
Humility is not thinking
less of yourself; it is
thinking of yourself
less.
C.S. LEWIS.
When things go well,
humble people tend to
share the credit.
When things go poorly,
they tend to
shoulder the responsibili...
GSD (Gets stuff done)
Measurably moves the needle.
Immeasurably adds value.
EFFECTIVE.
EFFECTIVE PEOPLE:
Predisposed to action.
They just do things.
Have a sense of ownership.
Are resourceful and always
lookin...
Curious and constantly
changing.
Life-long learner.
ADAPTABLE.
Has a super-power that makes them
stand out in some way.
Remarkably smart.
Remarkably creative.
Remarkably resourceful.
*h...
Open and honest with others
and with themselves.
TRANSPARENT.
WAIT. Aren’t some people just private?
This is not about sharing personal
information. (What happened in Vegas should stay...
HUMBLE
EFFECTIVE
ADAPTABLE
REMARKABLE
TRANSPARENT
We like people
with heart.
HUMBLE
EFFECTIVE
ADAPTABLE
REMARKABLE
TRANSPARENT
We like people
with heart.
Yes, “heart” is a bit cheesy.
We’re a bit che...
We don’t just
believe in these values,
WE BET ON THEM.
We recruit, reward and release people
based on these values.
Compromising on culture fit
is mortgaging the future.
It’s reasonable to want to hire for skills and
experience when the n...
Don’t hire
these people.
Life is short, and it’s
just not worth it.
Does this mean we only accept
those that match our values
perfectly?
No. Confucius has good advice
here…
“Better a diamond with
a flaw than a pebble
without.”
CONFUCIUS.
We’re a team, not a family.
We hire, develop and cut smartly
so we have stars in every position.
+1 We couldn’t have said ...
Don’t just hire to delegate.
It’s tempting to bring people in that you can
push off work you don’t have time for.
Hire to ...
Sometimes, amazing people graduate
and leave HubSpot.
We call them
HubSpot Alumni.
We expect them to go on to do
more amaz...
WE INVEST IN
ALUMNI HAPPINESS.
We hold regular meetings with our alumni.
We review startup pitches.
We make introductions....
WITH GREAT PEOPLE
COMES GREAT
RESPONSIBILITY.
The goal is for a group of people to
achieve their collective potential.
So…
We invest in
individual
mastery and
market value.
We want to be as proud
of the people we build
as we are
of the company we build.
We believe in
investing to increase
individual market value.
How do we increase our individual
market value?
Ongoing learning.
Big challenges.
Broad exposure.
We’re doing a few things
already…
HubTalks: Learning From Leaders
Clay Christensen
“Innovator’s
Dilemma”
Eric Ries
“The Lean
Startup”
Sheila Marcelo
CEO, ca...
Unlimited Free Books
Program.
Request a book – it magically shows up
in your Amazon Kindle account.
No muss, no fuss.
No e...
THERE ARE TWO WAYS TO
PROGRESS AT HUBSPOT.
1. Gain mastery as an individual contributor
and make magic.
2. Provide spectac...
We constantly
question the
status quo.
#inbound12
We’d rather be
failing frequently
than never trying
new things.
Why care so much
about being different?
Many companies start
out being exceptional.
As they grow, there is
a dark, powerful force
that pulls them
towards the aver...
Remarkable outcomes
rarely result
from modest risk.
1
We believe simplicity is a
competitive advantage.
Things start simple…
THEN COMPLEXITY
QUIETLY CREEPS IN.
ITS TOLL LIES BELOW
THE SURFACE.
WHY DOES COMPLEXITY
CREEP IN?
It is often the easy, seductive answer
to short-term issues.
Fighting for simplicity takes c...
COMPLEXITY AND THE
TRAGEDY OF THE COMMONS.
Example: “I need to hit my goals this month, so
I’m going to push for this exce...
You cannot add simplicity in.
You have to take complexity out.
1
Like software…
Organizations should be
frequently
refactored. Refactoring means to
improve internal structure
without ch...
REFACTOR.
• Pull out unused features.
• Remove unnecessary rules.
• Stop generating useless reports.
• Automate manual pro...
Fight for simplicity.
We want HubSpot to be:
EASY TO BUY.
EASY TO USE.
EASY TO LOVE.
So, to recap…
THE HUBSPOT CULTURE CODE
1. We are maniacal about our mission and our metrics.
2. We strive to Solve For The Customer.
3. ...
Though we’re
working to
build a
company we
love…
Our culture is not
perfect for everyone.
We are not a utopian
workplace.
We have issues.
Here are a few…
There is tension between
short-term goals
vs.
long-term ambitions
We lean towards the long-term,
but it’s not always easy.
We are transparent. But, transparency
is not the same as democracy.
Decisions are not by popular vote.
Not all decisions a...
Because things are
moving fast and changing constantly,
it can feel chaotic.
It feels chaotic because
often it is chaotic.
We have our
flaws.
But, better
imperfect than
perfectly average.
WE WERE INSPIRED BY
• The Netflix Culture Deck (McCord & Hastings)
• “Drive” (Daniel Pink)
• The Valve Employee Handbook
•...
Please email your rants, raves
and love letters to:
Dharmesh (one of our founders)
reads every email.
(please don’t spam u...
THANK YOU.
Congrats for making it this far.
Visit CultureCode.com
to join the discussion.
Yes, we’re hiring.
Click the log...
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Culture Code: Creating A Lovable Company

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An inside peek at how we work and what we believe at HubSpot.

This is part culture manifesto, part employee handbook and part diary of dreams.

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Transcript of "Culture Code: Creating A Lovable Company"

  1. 1. CULTURE CODE THE Creating a company we love. v21.15.03.27
  2. 2. WHAT’S CULTURE? A set of shared beliefs, values and practices.
  3. 3. Our culture code is the operating system that powers our organization.
  4. 4. WHY CARE ABOUT CULTURE?
  5. 5. Culture is to recruiting as product is to marketing. Customers are more easily attracted with a great product. Talent is more easily attracted with a great culture.
  6. 6. Culture is to recruiting as product is to marketing. Customers are more easily attracted with a great product. Talent is more easily attracted with a great culture. Click to tweet this quote.
  7. 7. A great culture provides the context for people to deliver their best work.
  8. 8. CULTURE HAPPENS. Whether planned or not, all companies have a culture. Why not create a culture we love?
  9. 9. Lets make the company we always dreamed of. Lets create a company that will be a great place to be from. REED HASTINGS & PATTY MCCORD
  10. 10. Now, an observation…
  11. 11. PEOPLE HAVE DRAMATICALLY CHANGED HOW THEY LIVE AND WORK.
  12. 12. THEN NOW FOCUS Pension Purpose NEED Good Boss Great Colleagues HOURS 9-5 Whenever WORKPLACE Office Wherever TENURE Whole Career Whatever
  13. 13. But although people have dramatically changed…
  14. 14. Many organizations operate as if they’re in time.
  15. 15. They operate as if money is what matters most…
  16. 16. … and that amazing people are happy to just have a job.
  17. 17. Amazing people need a purpose, not just a paycheck.
  18. 18. We are HubSpot.
  19. 19. We dare to be different.
  20. 20. This document is part manifesto and part employee handbook. It’s part who we are and part who we aspire to be.
  21. 21. This document is part manifesto and part employee handbook. It’s part who we are and part who we aspire to be. When something is aspirational (not yet true) we try to call that out.
  22. 22. THE HUBSPOT CULTURE CODE 1. We are maniacal about our mission and our metrics. 2. We strive to Solve For The Customer. 3. We are radically transparent. 4. We believe in autonomy not autocracy. 5. We are unreasonably picky about our people. 6. We invest in individual mastery and market value. 7. We constantly question the status quo.
  23. 23. We are maniacal about our mission and our metrics.
  24. 24. “Pursue something so important that even if you fail, the world is better off with you having tried.” TIM O’REILLY. Note: The O’Reilly Library at HubSpot is named after Tim.
  25. 25. OUR MISSION is to help organizations GROW. We want to transform how they attract, engage and delight their customers.
  26. 26. Our commitment to our mission has earned us the love of many. Our commitment to our metrics has earned us the resources to further our mission. We are passionate about both.
  27. 27. Balancing this dual personality of mission & metrics is challenging. But it’s also partly what makes us DIFFERENT.
  28. 28. Balancing this dual personality of mission & metrics is challenging. But it’s also partly what makes us DIFFERENT. And sometimes dysfunctional.
  29. 29. Solve For The Customer.
  30. 30. SFTC.Solve for the customer Not just their delightion, but also their success.
  31. 31. SFTC.Solve for the customer Not just their delightion, but also their success. Delightion is not a word, but it should be.
  32. 32. COMPETITOR OBSESSION IS A DISTRACTION IS CONSTRUCTIVE. CUSTOMER
  33. 33. Have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers. ANDREW MASON. FORMER CEO OF GROUPON IN HIS DEPARTURE EMAIL
  34. 34. FOR EVERY DECISION WE SHOULD ASK OURSELVES: “Selves, what’s in it for the customer?”
  35. 35. WAIT. Does “Solve For The Customer” mean just giving more away for free? Wouldn’t that delight customers? NO. To delight customers in the long-term, we have to survive in the short-term. Because…
  36. 36. Bankrupt companies don’t delight their customers.
  37. 37. We have a professional sales team. Does hitting our sales goals support our long-term mission?
  38. 38. YES – WITH ONE CAVEAT. Having delighted customers requires having customers (funny how that works). We’re on the right path as long as we sell to customers that we expect to delight.
  39. 39. YES – WITH ONE CAVEAT. Having delighted customers requires having customers (funny how that works). We’re on the right path as long as we sell to customers that we expect to delight. This is the key. We shouldn’t sell customers we’re not justifiably confident we can delight.
  40. 40. WE LOVE TO TEACH. We believe success comes through educating people, not exploiting them.
  41. 41. We are radically and remarkably transparent.
  42. 42. Today, power is gained by sharing knowledge, not hoarding it.
  43. 43. “Sunlight is the best disinfectant.” -LOUIS BRANDEIS
  44. 44. WE SHARE (ALMOST) EVERYTHING. We make uncommon amounts of information available to everyone in the company (all 800 of us)
  45. 45. We protect information only when: It is legally required. Example: Information covered under a Non-Disclosure Agreement (NDA) It is not completely ours to share. Example: Individual compensation data
  46. 46. WE HAVE THE MOST ACTIVE WIKI ON THE PLANET.* Examples of things we share and discuss: • Financials (cash balance, burn-rate, P&L, etc.) • Board meeting deck • Management meeting deck • “Strategic” topics • HubSpot Lore & Mythology (the funniest page on the wiki) *Unverified claim
  47. 47. FROM Notes: Mike Volpe: Our CMO (been here since the beginning) Ilya: An early HubSpot customer GC: General Catalyst Partners (VC that led our Series A funding)
  48. 48. We have open access to anyone in the company. It’s not an open door policy. It’s a no door policy.
  49. 49. SEATING HACK. A large part of the company goes through a semi-random “seat shuffle” every 3 months. We’ve been doing this since the beginning. It reflects our “change is constant” credo. It also circumvents a lot of needless politics. (we hate politics with the heat of a thousand suns)
  50. 50. The intent behind all this transparency is to support smarter behavior and better decisions. So…
  51. 51. We give ourselves the autonomy to be awesome.
  52. 52. 6 WE TRUST OURSELVES.
  53. 53. Just because someone made a mistake years ago doesn’t mean we need a policy. WE DON’T PENALIZE THE MANY FOR THE MISTAKES OF THE FEW. We only protect against big stuff.
  54. 54. We don’t have pages of policies and procedures.
  55. 55. USE GOOD JUDGMENT. Instead we have a 3-word policy on just about everything:
  56. 56. Social media policy. Travel policy. Sick day policy. Buy a round of drinks at an event policy. Work from home during a blizzard policy. Our policy on all of these (and most other) things: USE GOOD JUDGMENT.
  57. 57. customer > team > individual Here’s the cheat sheet on good judgment:
  58. 58. team > individual Don’t solve for your personal interests to the detriment of the team. Be a team player, not a politician.
  59. 59. customer > company Don’t solve for the company’s interest at the expense of the customer . Solving for customers’ interest is in our long-term interest too.
  60. 60. Results matter more than the hours we work.
  61. 61. Results matter more than where we produce them.
  62. 62. Results matter more than how much vacation we take. (we don’t limit vacation time)
  63. 63. WE LOVE DATA. We like for our decisions to be insight-driven and data-powered.
  64. 64. DEBATES SHOULD BE WON BY BETTER DATA NOT BIGGER JOB TITLES. We disfavor pulling rank. It happens sometimes, but we don’t like it.
  65. 65. INFLUENCE SHOULD BE INDEPENDENT OF HIERARCHY.
  66. 66. CEO, VP of This, Manager of That. Doesn’t matter what your title is. EVERYBODY DOES REAL WORK AND GETS THEIR HANDS DIRTY.
  67. 67. People want direction on where they are going… NOT micro-directions on how to get there. h/t Simon Sinek
  68. 68. With this kind of transparency and trust we shouldn’t take chances when hiring. So…
  69. 69. We are unreasonably picky about our people.
  70. 70. peers > perks The people we work with matter much more than the perks we get.
  71. 71. What makes someone a great fit for HubSpot? What makes them awesome for us? What does it mean to be HUBSPOTTY?
  72. 72. There are 5 attributes that we value in people.
  73. 73. Self-aware and respectful. HUMBLE.
  74. 74. Wait. Doesn’t being humble mean lacking confidence? No. The very best people are self-aware and self-critical – not arrogant. Examples: Bezos. Buffett. Berners-Lee. (and that’s just some of the Bs)
  75. 75. Humility is not thinking less of yourself; it is thinking of yourself less. C.S. LEWIS.
  76. 76. When things go well, humble people tend to share the credit. When things go poorly, they tend to shoulder the responsibility.
  77. 77. GSD (Gets stuff done) Measurably moves the needle. Immeasurably adds value. EFFECTIVE.
  78. 78. EFFECTIVE PEOPLE: Predisposed to action. They just do things. Have a sense of ownership. Are resourceful and always looking for leverage.
  79. 79. Curious and constantly changing. Life-long learner. ADAPTABLE.
  80. 80. Has a super-power that makes them stand out in some way. Remarkably smart. Remarkably creative. Remarkably resourceful. *h/t to Seth Godin REMARK∙ABLE.worthy of being remarked upon*
  81. 81. Open and honest with others and with themselves. TRANSPARENT.
  82. 82. WAIT. Aren’t some people just private? This is not about sharing personal information. (What happened in Vegas should stay in Vegas) This is about sharing knowledge and data generously.
  83. 83. HUMBLE EFFECTIVE ADAPTABLE REMARKABLE TRANSPARENT We like people with heart.
  84. 84. HUMBLE EFFECTIVE ADAPTABLE REMARKABLE TRANSPARENT We like people with heart. Yes, “heart” is a bit cheesy. We’re a bit cheesy sometimes.
  85. 85. We don’t just believe in these values, WE BET ON THEM. We recruit, reward and release people based on these values.
  86. 86. Compromising on culture fit is mortgaging the future. It’s reasonable to want to hire for skills and experience when the need for help is painfully acute. It’s reasonable. But, it’s also wrong. The interest rate on culture debt is crushingly high.
  87. 87. Don’t hire these people. Life is short, and it’s just not worth it.
  88. 88. Does this mean we only accept those that match our values perfectly? No. Confucius has good advice here…
  89. 89. “Better a diamond with a flaw than a pebble without.” CONFUCIUS.
  90. 90. We’re a team, not a family. We hire, develop and cut smartly so we have stars in every position. +1 We couldn’t have said it better ourselves, so we didn’t.
  91. 91. Don’t just hire to delegate. It’s tempting to bring people in that you can push off work you don’t have time for. Hire to elevate. Bring people in that can teach you something. Continually seek to raise our average.
  92. 92. Sometimes, amazing people graduate and leave HubSpot. We call them HubSpot Alumni. We expect them to go on to do more amazing things. We want them as friends and advocates. So…
  93. 93. WE INVEST IN ALUMNI HAPPINESS. We hold regular meetings with our alumni. We review startup pitches. We make introductions. We try to help.
  94. 94. WITH GREAT PEOPLE COMES GREAT RESPONSIBILITY. The goal is for a group of people to achieve their collective potential. So…
  95. 95. We invest in individual mastery and market value.
  96. 96. We want to be as proud of the people we build as we are of the company we build.
  97. 97. We believe in investing to increase individual market value.
  98. 98. How do we increase our individual market value? Ongoing learning. Big challenges. Broad exposure.
  99. 99. We’re doing a few things already…
  100. 100. HubTalks: Learning From Leaders Clay Christensen “Innovator’s Dilemma” Eric Ries “The Lean Startup” Sheila Marcelo CEO, care.com Colin Angle CEO, iRobot These are small informal talks given at HubSpot.
  101. 101. Unlimited Free Books Program. Request a book – it magically shows up in your Amazon Kindle account. No muss, no fuss. No expense sheets.
  102. 102. THERE ARE TWO WAYS TO PROGRESS AT HUBSPOT. 1. Gain mastery as an individual contributor and make magic. 2. Provide spectacular support to those who are doing #1. Reality: We have a lot of first-time managers at HubSpot. Need to invest more in developing them.
  103. 103. We constantly question the status quo.
  104. 104. #inbound12 We’d rather be failing frequently than never trying new things.
  105. 105. Why care so much about being different?
  106. 106. Many companies start out being exceptional. As they grow, there is a dark, powerful force that pulls them towards the average. If we regress to the mean, we fail. It’s that simple.
  107. 107. Remarkable outcomes rarely result from modest risk.
  108. 108. 1 We believe simplicity is a competitive advantage.
  109. 109. Things start simple…
  110. 110. THEN COMPLEXITY QUIETLY CREEPS IN. ITS TOLL LIES BELOW THE SURFACE.
  111. 111. WHY DOES COMPLEXITY CREEP IN? It is often the easy, seductive answer to short-term issues. Fighting for simplicity takes courage and commitment to the long game.
  112. 112. COMPLEXITY AND THE TRAGEDY OF THE COMMONS. Example: “I need to hit my goals this month, so I’m going to push for this exception to our standard approach.” Result: You may make your goal now, but we all pay the price of the complexity forever. Focus on the long game. Team > Individual.
  113. 113. You cannot add simplicity in. You have to take complexity out.
  114. 114. 1 Like software… Organizations should be frequently refactored. Refactoring means to improve internal structure without changing external behavior.
  115. 115. REFACTOR. • Pull out unused features. • Remove unnecessary rules. • Stop generating useless reports. • Automate manual processes. • Cancel unproductive meetings. • Prune extraneous process.
  116. 116. Fight for simplicity. We want HubSpot to be: EASY TO BUY. EASY TO USE. EASY TO LOVE.
  117. 117. So, to recap…
  118. 118. THE HUBSPOT CULTURE CODE 1. We are maniacal about our mission and our metrics. 2. We strive to Solve For The Customer. 3. We are radically transparent. 4. We believe in autonomy not autocracy. 5. We are unreasonably picky about our people. 6. We invest in individual mastery and market value. 7. We constantly question the status quo.
  119. 119. Though we’re working to build a company we love…
  120. 120. Our culture is not perfect for everyone. We are not a utopian workplace.
  121. 121. We have issues. Here are a few…
  122. 122. There is tension between short-term goals vs. long-term ambitions We lean towards the long-term, but it’s not always easy.
  123. 123. We are transparent. But, transparency is not the same as democracy. Decisions are not by popular vote. Not all decisions are popular but indecision is even less popular.
  124. 124. Because things are moving fast and changing constantly, it can feel chaotic. It feels chaotic because often it is chaotic.
  125. 125. We have our flaws. But, better imperfect than perfectly average.
  126. 126. WE WERE INSPIRED BY • The Netflix Culture Deck (McCord & Hastings) • “Drive” (Daniel Pink) • The Valve Employee Handbook • “Rework” (Fried and Hansson) • Google’s People Ops Team ...and countless others on the web.
  127. 127. Please email your rants, raves and love letters to: Dharmesh (one of our founders) reads every email. (please don’t spam us, that’s not cool)
  128. 128. THANK YOU. Congrats for making it this far. Visit CultureCode.com to join the discussion. Yes, we’re hiring. Click the logo.

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