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The Values-Driven Startup

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davekashen
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The Values-Driven Startup:  How To Build An Extraordinary Culture Dave Kashen Blog:  www.awesomeculture.com Email:  [email_address] Twitter: @awesomeculture
Presentation Overview ,[object Object],[object Object],[object Object],[object Object]
My Story
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3 Questions That Changed My Life ,[object Object],What would you do if you knew you couldn’t fail? What problem is worthy of your life?
The Problem Worthy Of My Life Source: World Database of Happiness and Penn World Tables.

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The Values-Driven Startup

  • 1. The Values-Driven Startup: How To Build An Extraordinary Culture Dave Kashen Blog: www.awesomeculture.com Email: [email_address] Twitter: @awesomeculture
  • 2.
  • 4.
  • 5.
  • 6. The Problem Worthy Of My Life Source: World Database of Happiness and Penn World Tables.
  • 7.
  • 8. How Of Happiness Source: The How of Happiness by Sonja Lyubomirsky
  • 9. Strong Culture -> Success Indexed Growth, 1926 - 1994 Source: Built to Last: Successful Habits of Visionary Companies.
  • 11. Let’s Start Asking Better Questions
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Inspiring Vision Nourishing people’s lives, everywhere, every day. To organize the world’s information and make it universally accessible and useful. To be the most powerful one-stop shop to connect people with the wonders of modern technology. To meaningfully increase the level of well-being in the world. awesome culture
  • 18.
  • 19. Effective Strategy / Objectives Land a man on the Moon and return him safely to the Earth by the end of the decade. - John F. Kennedy, May 25, 1961
  • 20.
  • 21. Core Values • Contribute positively to our communities and our environment.
  • 22.
  • 23.
  • 24.
  • 25. Defining Company Values Founder’s Personal Values Market Leadership Team Happiness Hard work Fun Caring Risk-taking Service Creativity Relaxation Natural beauty
  • 26. Defining Company Values Founder’s Personal Values Market Leadership Team Happiness 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 1. Deliver WOW Through Service
  • 27.
  • 28. Observable Behaviors Honesty You are known for candor and directness You are non-political when you disagree with others You only say things about fellow employees you will say to their face You are quick to admit mistakes
  • 29. Observable Behaviors “ You can’t talk your way out of problems you behaved your way into.” - Joel Peterson, Chairman of JetBlue
  • 30.
  • 31.
  • 33. Key Metrics Value Key Metric Delight users NPS, User feedback score Speed Length of product cycles Efficiency Productivity of meetings
  • 34.
  • 35. Build companies that not only make you rich, but also enrich peoples’ lives.
  • 36. Feedback? Questions? Slides? Please email me: [email_address]
  • 37. The Values-Driven Startup: How To Build An Extraordinary Culture Dave Kashen Blog: www.awesomeculture.com Email: [email_address] Twitter: @awesomeculture

Editor's Notes

  1. Finance / hedge fund, stanford – Wellsphere, Step back, left early
  2. After the company was acquired, I hired a personal coach for myself and went through a personal development program. One of the things that I learned during that time was the power of the questions we ask ourselves.
  3. Pursuing a vision that inspires you, and doing so in a way that honors your values. This is high level. I thought about how to increase well-being and realized that business is a platform for increasing well-being, and particularly culture. People spend the majority of their waking hours at work…
  4. Pursuing a vision that inspires you, and doing so in a way that honors your values. This is high level. I thought about how to increase well-being and realized that business is a platform for increasing well-being, and particularly culture. People spend the majority of their waking hours at work…
  5. Close your eyes and imagine yourself at the end of your life, reflecting on what your most proud of, what made your life most meaningful. Not the cars and the houses, it’s about how you lived and the impact you had on those around you.
  6. When we step back and think about what’s most important, it’s clear that it’s all about how we live our lives and the impact we have on others, but as entrepreneurs we get caught up in and spend all our time on the What. Culture is all about the How and Why. Apple
  7. Strong startup cultures you’ve been a part of? Terrible startup culture.
  8. Rypple, Klout
  9. It’s all about alignment. Can’t have as your values ‘delight users’, but then objectives and key metrics are all focused on revenue and conversion.
  10. Rypple, Klout. What are you in it for?
  11. Pandora. Bill Gates: Eradicate malaria from the face of the earth?
  12. Southwest – 30 years of performance in a terrible industry. FUN-luving attitude. Decision to not charge for checked baggage. Value the crew members over shareholders. Starbucks – Contribute positively to our communities and our environment.
  13. Facebook, Trulia, Meebo, ReTargeter, Signature, Eventbrite, Sharethrough, Automattic
  14. Company values are determined by the overlap between founders own personal values, the values that will enable the team to function well together, and the strategic values that will enable the company to build a defensible competitive advantage in your market. Your values should guide which markets you enter.
  15. What are the peak experiences and moments of your life? What values were being honored that made them such? What do you value about your closest friends and loved ones? What can’t you stand? (violates values) What are your must-haves?
  16. Company values are determined by the overlap between founders own personal values, the values that will enable the team to function well together, and the strategic values that will enable the company to build a defensible competitive advantage in your market.
  17. Tony Hsieh – Pizza story. Starbucks – Japan. Scott Weiss – Transparency. Julia and Kevin Hartz – People First.
  18. People want to know what’s expected of them. Startups are so uncertain, at least let people know what’s expected.
  19. As founder and CEO, you must behave in a way that’s consistent with your values. On a regular basis, you should review the values and ask yourself if you’re behaving consistently. You should ask your board to hold you accountable.
  20. “ Want to know your values? Check your checkbook. Check your calendar.” Ritz Carlton – interview. Zappos – how weird are you.
  21. It’s all about alignment. Can’t have as your values ‘delight users’, but then objectives and key metrics are all focused on revenue and conversion.