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The Values-Driven Startup

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The Values-Driven Startup

  1. 1. The Values-Driven Startup: How To Build An Extraordinary Culture Dave Kashen Blog: www.awesomeculture.com Email: [email_address] Twitter: @awesomeculture
  2. 2. Presentation Overview <ul><li>My Story </li></ul><ul><li>Why I Focus On Culture </li></ul><ul><li>Why You Should Focus On Culture </li></ul><ul><li>How To Build Culture </li></ul>
  3. 3. My Story
  4. 4. <ul><li>“ Judge a man by his questions rather than by his answers.” </li></ul><ul><li>- Voltaire </li></ul>
  5. 5. 3 Questions That Changed My Life <ul><li>What’s been driving you? </li></ul>What would you do if you knew you couldn’t fail? What problem is worthy of your life?
  6. 6. The Problem Worthy Of My Life Source: World Database of Happiness and Penn World Tables.
  7. 7. I’m Not Alone <ul><li>“ The gross national product ... measures everything, in short, except that which makes life worthwhile.&quot; </li></ul><ul><li> - Robert F. Kennedy Address, University of Kansas, March 18, 1968 </li></ul>
  8. 8. How Of Happiness Source: The How of Happiness by Sonja Lyubomirsky
  9. 9. Strong Culture -> Success Indexed Growth, 1926 - 1994 Source: Built to Last: Successful Habits of Visionary Companies.
  10. 10. Your Legacy
  11. 11. Let’s Start Asking Better Questions
  12. 12. <ul><li>“ I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.” </li></ul><ul><li>Lou Gerstner </li></ul>It’s All About The How And Why
  13. 13. The Values-Driven Startup <ul><li>… operates according to a set of clearly-defined values, aligned with an inspiring vision and strategy, that drive people’s behaviors and decisions everyday. </li></ul>
  14. 14. The Values-Driven Startup <ul><li>“ So many times, it happens too fast </li></ul><ul><li>You trade your passion for glory” </li></ul><ul><li>- Survivor (Eye of the Tiger) </li></ul>
  15. 15. How To Build A Values-Driven Startup <ul><li>Observable Behaviors </li></ul>Effective Strategy Core Values Organizational Practices Inspiring Vision static dynamic Key Metrics
  16. 16. Inspiring Vision <ul><li>What impact do we want to have on people’s lives? </li></ul><ul><li>How will we know when we’ve won? </li></ul>
  17. 17. Inspiring Vision Nourishing people’s lives, everywhere, every day. To organize the world’s information and make it universally accessible and useful. To be the most powerful one-stop shop to connect people with the wonders of modern technology. To meaningfully increase the level of well-being in the world. awesome culture
  18. 18. Effective Strategy / Objectives <ul><li>How will we create a defensible advantage in our market? </li></ul><ul><li>What specifically will we do and by when? </li></ul>
  19. 19. Effective Strategy / Objectives Land a man on the Moon and return him safely to the Earth by the end of the decade. - John F. Kennedy, May 25, 1961
  20. 20. Core Values <ul><li>What are the qualities of the best co-workers you’ve ever had? </li></ul><ul><li>What values allow us to thrive as a team? </li></ul><ul><li>What values enable us to win in our market? </li></ul>
  21. 21. Core Values • Contribute positively to our communities and our environment.
  22. 22. Values Mashup <ul><li>Impact / Make A Difference / Helping Others </li></ul><ul><li>Hard work / Hustle </li></ul><ul><li>Embrace Change / Adaptability </li></ul><ul><li>Curiosity </li></ul><ul><li>Innovation / Creativity </li></ul><ul><li>Team Comes First / Company First </li></ul><ul><li>Intelligence / Judgment </li></ul><ul><li>Communication / Transparency / Honesty </li></ul><ul><li>Courage / Boldness / Action </li></ul><ul><li>Passion / Inspiration </li></ul><ul><li>Selflessness </li></ul><ul><li>Integrity </li></ul><ul><li>Trust / Respect </li></ul><ul><li>Customer-Focus / Delight Users </li></ul><ul><li>Humility </li></ul><ul><li>Act Like An Owner </li></ul><ul><li>Persistence / Follow-through </li></ul><ul><li>High Standards / Excellence </li></ul><ul><li>Fun / Playful </li></ul><ul><li>Scrappy / Resourceful / Doer </li></ul><ul><li>Caring / Kindness </li></ul><ul><li>Risk-Taking / Fail Fast </li></ul><ul><li>Optimism / Positivity </li></ul><ul><li>Speed / Efficiency </li></ul><ul><li>Authenticity / Genuine </li></ul><ul><li>Accessible </li></ul><ul><li>Personal Growth </li></ul><ul><li>Long-Term Focus </li></ul>
  23. 23. Defining Company Values Founder’s Personal Values Market Leadership Team Happiness <ul><li>What do I most value? </li></ul><ul><li>Which values allow us to thrive as a team? </li></ul><ul><li>Which values enable us to win in our market? </li></ul>
  24. 24. Clarifying Personal Values Founder’s Personal Values <ul><li>What values have driven my best and most important decisions so far? </li></ul><ul><li>What values were honored during my peak experiences? </li></ul><ul><li>What do I value about the most important people in my life? </li></ul>
  25. 25. Defining Company Values Founder’s Personal Values Market Leadership Team Happiness Hard work Fun Caring Risk-taking Service Creativity Relaxation Natural beauty
  26. 26. Defining Company Values Founder’s Personal Values Market Leadership Team Happiness 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 1. Deliver WOW Through Service
  27. 27. Observable Behaviors <ul><li>What behaviors best embody these values at our company? </li></ul><ul><li>How will we know when we’re honoring our values? </li></ul>
  28. 28. Observable Behaviors Honesty You are known for candor and directness You are non-political when you disagree with others You only say things about fellow employees you will say to their face You are quick to admit mistakes
  29. 29. Observable Behaviors “ You can’t talk your way out of problems you behaved your way into.” - Joel Peterson, Chairman of JetBlue
  30. 30. Organizational Practices <ul><li>What practices, tactics and routines best align with and reinforce our values? </li></ul><ul><li>How will we hold ourselves accountable to our values? </li></ul>
  31. 31. Key Organizational Practices <ul><li>Interviews </li></ul><ul><li>Performance reviews </li></ul><ul><li>Budgeting </li></ul>
  32. 32. Organizational Practices
  33. 33. Key Metrics Value Key Metric Delight users NPS, User feedback score Speed Length of product cycles Efficiency Productivity of meetings
  34. 34. How To Build A Values-Driven Startup <ul><li>Observable Behaviors that embody these values </li></ul>Effective Strategy with clear, measurable objectives Core Values that align with vision and strategy Organizational Practices , tactics and routines that align with the strategy and values. Inspiring Vision for success static dynamic Key Metrics that that align with the strategy and reflect the values.
  35. 35. Build companies that not only make you rich, but also enrich peoples’ lives.
  36. 36. Feedback? Questions? Slides? Please email me: [email_address]
  37. 37. The Values-Driven Startup: How To Build An Extraordinary Culture Dave Kashen Blog: www.awesomeculture.com Email: [email_address] Twitter: @awesomeculture

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