This document provides guidance for small businesses on using social media marketing. It discusses that traditional outbound marketing is being replaced by inbound marketing, and that social media can work for small businesses if done properly. Some key tips include focusing social media on solving customer problems; using case studies, calls to action, and dynamic content; becoming a thought leader; measuring results; and generating and distributing content regularly. The goal is to use social media to generate traffic, leads, and sales for small businesses in an integrated way.