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Timeless Marketing Wisdom From David Ogilvy

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Get timeless marketing advice from the Father of Advertising, David Ogilvy.

Get timeless marketing advice from the Father of Advertising, David Ogilvy.

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  • 1. imeless MarketingWisdom FromDavid OgilvyT
  • 2. When the Father ofAdvertising speaks,we listen.
  • 3. it’s still relevant tomarketers today.50YEARS OLD,Though his advice is
  • 4. Here’s what he has to say.
  • 5. “I don’t know the rules ofgrammar … If you’re trying topersuade people to dosomething, or buy something,it seems to me you shoulduse their language, thelanguage they use every day,the language in which theythink. We try to write in thevernacular.”
  • 6. “It has been found that the less anadvertisement looks like an advertisement andthe more it looks like an editorial, the morereaders stop, look, and read.”
  • 7. “Never write anadvertisement which youwouldn’t want your familyto read. You wouldn’t telllies to your own wife.Don’t tell them to mine.”
  • 8. “Do not address your readers as though they were gathered togetherin a stadium. When people read your copy, they are alone. Pretendyou are writing to each of them a letter on behalf of your client.”
  • 9. “Consumers [decide] to buy or not to buy [based on]the content of your advertising, not its form.”
  • 10. “On the average, five timesas many people read theheadline as read the bodycopy. When you havewritten your headline,you have spent eightycents out of your dollar.”
  • 11. “The best ideas come as jokes.Make your thinking as funny as possible.”
  • 12. “Advertising people who ignore researchare as dangerous as generals who ignoredecodes of enemy signals.”
  • 13. “Never stop testing,and your advertisingwill never stopimproving.”
  • 14. “Why should a manufacturer bet his money, perhapsthe future of his company, on your instinct?”
  • 15. “Good copycan’t be writtenwith tongue incheek, writtenjust for a living.You’ve got tobelieve in theproduct.”
  • 16. “Hire people who are betterthan you are, then leavethem to get on with it.Look for people who willaim for the remarkable,who will not settlefor the routine.”
  • 17. “Training should not be confined to trainees. Itshould be a continuous process, and shouldinclude the entire professional staff of theagency. The more our people learn, the moreuseful they can be to our clients.”
  • 18. “If you always hire peoplewho are smaller than youare, we shall become acompany of dwarfs. If, on theother hand, you always hirepeople who are bigger thanyou are, we shall become acompany of giants.”
  • 19. “Don’t bunt. Aimout of the ballpark. Aim forthe company ofimmortals.”
  • 20. Want more marketing inspiration?Download 101 AwesomeMarketing Quotes FromIndustry Thought Leaders:http://bit.ly/101MarketingQuotes
  • 21. By Ginny Soskey.@gsosk