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What I Do: Gather qualitative data to create thoughtful culturally contextual consumer insights to inform brand architecture, elevate creative/product development, and guide important strategic planning decisions. What That Means: You get a clear and actionable understanding of important consumer decision-making behaviors within your market(s) as they relate to your category, brand perception and products. The better your team understands these dynamics, the better they can reach, speak to, and solidify a meaningful brand relationship with your customers. Why It Matters: Your brand will become a part of your customer culture. Why? Because your products and services will be cultura...