Success in MLM starts with s DECISION to succeed. Most never
make a decision. They instead, make a choice to TRY the
business. That is how the average think and engage this MLM
business. Make a Decision to Succeed- and you will.
2) “Your Heart MUST be Connected
to the Vision you have. ”
Your HEART is the REAL POWER in MLM Success. It must be
connected to the Dream that you have for your business. You can
do anything you want in MLM that you set your mind to, as long as
it is Powered by the HEART! People will hear your words, but
FEEL your heart. Connect it to the Dream.
3) “You MUST understand
MARKETING and MLM REALLY are."
All MLM and NETWORK MARKETING will ever be are CHANGE
Vehicles. They are Vehicles for Life Change that can bring a
powerful Success change to people's lives and incomes. MLM is
a LIFE CHANGING Agent, that can change lives in many powerful
4) “Make sure that you have sent in
your paperwork and order to your
company FILLED OUT PROPERLY.”
Make sure that when you send in your new distributor paperwork ,
it is FILLED OUT PROPERLY. If it is not, it could cost you a
month or two in getting a pay-check, and create unnecessary
problems or delays.
5) “Schedule a Kick Off Meeting
with Your Sponsor.”
A Kick Off Meeting is where you "kick off" your business, by
meeting your sponsor and getting an initial business plan done,
warm market list done, etc. This psychologically is a MUST, as it
creates an official "Doors Opened for Business“ mindset, and
an official START to building your business
With your sponsor, create a "Commitment Letter" stating what
you will commit to, and what your sponsor will do. There is
nothing more powerful than putting down on paper and
crystallizing your and your sponsor's commitment. It will connect
you to the Success Vision in a way that only your heart will
understand, and your mind will focus on.
People will enrol in NETWORK MARKETING because they are
focused on enlarging their lifestyle, and future. It is about the
house they want, the car they want, the security they want, and of
course, even making a difference in other's lives. It is The MLM
LIFESTYLE Language, and you must keep that Language in
focus, for you, and your team.
When a new person comes into NETWORK MARKETING, they
need to be focused on what they want their new company to bring
into their life. This is called“ The Golden Dozen List." This is a
list of the 12 things that you want MLM to bring into your life that is
not currently there. Dream of what you want in your life. List the
12 things you desire, and a the bottom draw a line with the date
on it, and then sign it. This will show you what you are going to be
working for, and can be your "carrot" or "stick" when hard times
When you start your enterprise, you must LOOK TO THE
PEOPLE THAT WILL HELP YOU - NO MATTER WHAT! This is
called your HOT MARKET. No matter what you do, these are the
people that will help you in any way they can, and support you in
any way possible. Call these folks first.
10) “Get familiar with the Tools and
Brochures your company has, and
any other training tool."
Get familiar with the recruiting tools, the presentation tools, the
training tools, and any other tool the company has. This also
includes websites, webcasts, and conference calls. Learn how
to USE THEM PROPERLY, and how to maximize the power
within each. It is NOT just about TALENT, but about the
TOOLS in NETWORK MARKETING.
11) “Get a calendar or planner to
start focusing in on the time you will
spend working your business."
Get some kind of Day Timer, and start scheduling your actions
and tasks. When are you going to start your business, decide how
many hours are you planning on working, and then highlight the
hours you are going to spend working. This will give you a visual
map of what your week looks like.
12) “Ask this question- Who do I
know that knows a TON of people ,
and will be willing to help me get
started with some names?"
Call them, and tell them you need their help. Go see them, and
see what kind of help they can give you as far as opening doors
and referring some folks to you. You will ride their credibility, and
their contacts. Yes, you must call your own warm market, but this
is a great way to jump start your business and MLM Successes
13) “Who do you know that is VERY
Successful? Write their names
Then call them. Ask for their help. Ask if you can come and see
them, and show them what you are doing, and see if they have
any suggestions in ways to marketing it, and promoting it.
14) “Find a good script to practice,
and then reduce it into TALKING
There are many great scripts that you can use to call people with,
and your MLM COMPANY probably has one. Find a good one
that you can connect with, and then reduce it to Bullet Points that
you can use in your own style. Then PRACTICE, PRACTICE,
15) “Find a good third party tool to
help in your recruiting and
Many times we have a tendency to focus on the doing everything
ourselves, and we end up talking ourselves out of the sale or
recruit. Keep a tool handy to let the prospect look at, or listen to,
and you can then have numerous presentations going on at once,
using cds or dvds as presenters.
16) “Become a product of the
product- and a Success story as
You need to develop your own Personal Story, and your first 90
day story as well. Use your products and services, and become a
Success at using them. Become the BEST at what the product
can do, and the benefits it offers. Then use that story with your
prospects to help sell the product line.
17) “Before approaching anyone,
know the 4 Power Words."
The most powerful words that you can use in approaching people
are "I NEED YOUR HELP." These words change the person's
listening from "What do they want?" to "How can I help?"
Psychologically , they are Trigger Words. They trigger our
instincts to help. Use them. They are powerful.
18) " Set a time to start actually
calling your warm market list, and
write it down."
This little tip will help you focus in on when you are pulling the
trigger to call your list, but also psychologically get you used to the
idea. Have your sponsor help if needed, with three ways. Either
way, START CALLING.
19) "Ask for people's HELP, Time,
Attention, Assistance, or Input- but
NOT their MONEY."
People in MLM that come across like they have a dollar/euro bill
stuck on their forehead face massive resistance. Your prospect
feels your hand already reaching for their money. Yes, you must
get paid for what you do, but if you have a much better chance of
doing business with them, if you ask for their help initially, vs.
coming across like you want to sell them something. Seek their
input FIRST, then seek the sale. You will be glad you did.
20) “You MUST learn how to
Neutralize Objections. If you don't,
they will neutralize you."
Objections are a training all by themselves. You must learn to
neutralize them, and use them to work FOR YOU, not against
you. Your company probably has a training on this. If you learn
how to master objections, you have learned how to master what
stops most people cold in their tracks.
21) “Know the Three S’s of
approaching your friends and
The three S’s are” Short, Simple, Sincere.” Keep your approach
SHORT for impact, SIMPLE for duplication sake, and SINCERE
so they will FEEL your approach, not just hear it. This will help
improve your response dramatically.
22) “Understand that Recruiting
and Selling are TWO DIFFERENT
There are people out in the industry that will tell you recruiting is
Selling, and Selling is Recruiting. They are wrong. Selling is
Transaction based, and Recruiting is Transformation based.
Selling is a one time event, where Recruiting births many events
in the future. Selling is about CLOSING people. Recruiting is
about OPENING futures. Don’t be misled. They are 2 totally
different processes, with different skill sets needed, no matter
what some folks say.
23) “Understand that people are
looking for SECURITY in some
form from Network Marketing.”
People are ultimately seeking an MLM Lifestyle, but also
SECURITY of Lifestyle and Future. Know that when you
are talking to them, and ask them what kind of Security is
important to them.
People today are too sharp to be hyped. Hype comes from
the head, and mouth. Hope comes from the Heart and
emotions. Don’t hype someone, as you will come across
like a huckster. Be sincere, come from the heart, and talk to
them about the Hope your company and products offer
them, not GETTING RICH. You can cover that part later,
sincerely and heartfelt, when they have decided that your
offer is worth listening to.
25) “It’s ALL about
LEADERSHIP- for you and the
People do not follow companies. People do not follow
products. People do not follow compensation plans. People
follow PEOPLE with STRENGTH. Keep focused on the
Leadership factor. LEAD, don’t just tell. Start walking, and
take people with you. Leadership is the SECRET
to Success in MLM.
26) ” Always ASK for something
to happen. If you do not, odds
are, NOTHING will happen.”
Powerful focus. Ask for Help. Ask for Appointments. Ask for
Input.. Ask for Opinions. Ask for Referrals. Ask for Time.
Ask for the Sale. Ask for the prospect to join you in your
Success Journey. No matter what you do — ASK FOR
27) “In MLM Success, Objections
are either stumbling blocks, or
Objections in network marketing are either blocks to
build Success, or blocks to block Success. You MUST
learn how to neutralize objections, or they will neutralize
28) “With MLM Success, never
play Verbal Judo with Objections
Objections are something that actually are building tools for
your MLM business. But you NEVER argue or play verbal
judo with them. Always respect their right to disagree. And
always thank them for bring the objection up.
29) “IN MLM Success, the easiest
way to neutralize objections are to
thank them, agree with them, and
then gently show them a differing
All MLM and Network Marketing objections can be a great
tool to build. It is a 3 step process that works. Thank,
Agree, and Show. It is that simple. Try it. You will be
surprised how it works.
30) “For MLM Success, when you
approach someone, be agenda less.
Don't have the idea you are going to
sell or recruit. Have the idea that
you are going to EXPLORE what is
best for them."
Make sure that your prospect is feeling the right thing. If
you come across like you are a heat seeking missile out to
recruit them they will close up. Just approach someone
with the idea that this is an Exploration, and you are simply
going to explore what is best for your prospect, whether it is
product, business, or neither.
31) “With MLM Success, an
Approach is NOT a Presentation
An approach is simply "reaching out" and nothing more. It
is NOT a presentation about the company, products, or
comp plan. Many folks seem to want to "spill the beans"
when approaching. Don't. Simply start a conversation and
do the presentation if they have an interest at a later time.
Yes, if they ask to see one, by all means, go right ahead!
32) “To build MLM Success, don't
be an "Attack Recruiter."
Don't be an Attack Recruiter, and a Bait and Switch artist.
Give your prospect some respect, and work your way into a
conversation about your business and products. After a
little bit of conversation, say "You know, I have run across
the most amazing thing...have you ever heard of ABC
33) "MLM Success will show up, if
you become Magnetic by relaxing
the prospect, and building a Bridge
Goal Number One: RELAX the prospect. Get them comfortable.
Get them talking about their life and their dreams. And become a
MASTER LISTENER. Be so engaged in what they are saying,
nothing else matters. Build a bridge of Trust by listening, and
showing nothing but interest in them. This will relax both you and
34) “For MLM Success. make the
approach a question."
When you approach a person with a statement, it has a
tendency to raise red flags. Approach them with a question.
That will draw them towards you, and create curiosity.
35) “80% of all
But not hype."
What people feel from you will either magnetize them, or
repel them. Your energy will either work for you, or against
you. It is much like a bell curve. Too little energy promotes
apathy. Too much energy promotes hype. Be in the middle,
and raise your energy level a little as you go. The prospect
will follow your lead step by step.
36) "With MLM Success, you
MUST know the Golden Rule of
Communication in MLM Success."
Get familiar with this Rule: First People FEEL, then they
HEAR! What are they FEELING from you? Hope and
Dreams or Doubt and Worry? Get your business in
MOTION with the right EMOTION!
37) MLM Success is more about
Failure than Success.
You read that right. Millionaires in this industry all have one
thing in common: They were willing Failures at first, to build
the Success that lasts. (READ THAT AGAIN!) You MUST
be willing to fail, as you build your will to win. It is the
setbacks and the devastations that build Success in MLM .
be willing to fail, but then get up, and keep going. That is
38) “MLM Success is about a
riveting presentation with a
What makes a riveting presentation? Get the prospect
involved. Ask lot of questions. Let them answer. Let them
hold the product if you are there. Let the audience raise
their hands. Keep focused on engaging the prospect as you
present. And tell a story about what the products have
done, and make it emotional. Then ask them if they know
anyone that they can relate to that story.
39) “MLM Success is NOT about
dumping, but presenting one bite at
The MLM presenter many times gets out the dump truck,
backs it up to the prospect, and then unloads a TON of
information on them. NOT! The prospect is NOT a landfill.
Present the information one bite size piece at a time, and
give them a chance to digest it. Too much info will turn the
prospect off. And they will be thinking, "Do I have to learn
40) “In MLM Success, in your
presentation, use what we call
Value Building Statements."
There are what we call Value Building Statements that can
ROCK a presentation! Ones like, "What this means to you
is..." or "What this can do for you is..." or "This means this
to you..." or "How your family will benefit is..." or "The value
to you and your family is..."
41) “MLM Success is about doing a
presentation that IMPACTS people
FIRST, then informs them second."
What creates IMPACT? Touching what people Value and
hold dear, with the Hope of Increasing it and making it
Larger in their life. Find out what people VALUE in their life,
then wrap your presentation around it. "This will help you
have more time with your children" or "This will allow you to
give more money to your church," or "This will guarantee
you having more control over your future."
You need to learn this: People do NOT care about your
MLM Success, it is ALL ABOUT THEIR Potential Success.
Yes, you need a good personal testimonial, but down play
it and make your Success a STRONG possibility for your
prospect or new leader, and then show them that you will
work hard to help them achieve it. It is NOT about You, but
all about THEM. If an ego needs stroking, stroke their ego,
43) “MLM Success contains the
Voltage Power of HOPE and
DREAMS. That is your Power outlet to
plug the prospect or downline into
MLM Success Electricity."
The most powerful thing you can do to a prospect or
downline, is make their dream real. We used to carry
brochures of cars, exotic vacations, resorts, boats, million
dollar homes, and pictures of enjoying life with us. And we
were constantly reminding the prospect or downline what
they were working so hard for. We showed the pictures to
them. And we also reminded ourselves of what we were
Plug them into the HOPE of a bigger car or home, a
lifestyle of TOTAL freedom, and let them look at pictures of
what it looks like, and feels like.
44) " MLM
Success is NOT
following up, but
G the DREAM."
This little tip works like crazy. When you are calling
someone back, have the focus that you are simply
reconnecting that prospect to the dream they shared with
you. "I really enjoyed our last conversation about the new
home you were dreaming about. What a beautiful home
that would be. I saw one similar yesterday in a homes
magazine." This will get them focused BACK and
RECONNECTED to the Emotion that their dream carries.
THEN you are back to where you need to be to talk further.
45) "MLM Success is about LIVE
Events for the distributor, and
People in MLM MUST do Live event. It can be a Saturday
training, or Regional training, or a simple web cast. But you
MUST do these for one reason: It ENERGIZES the base,
and also the prospect to take action.
Success is NOT
about Closing. It
What is the Latin word in CLOSE? Lose. And that is the way many
distributors look at closing. If they don't close the prospect, they
have lost. Let's shift paradigms. You don't need to close. You
need to OPEN possibilities to the prospect, and OPEN a future
that they have only been dreaming about. Open their minds and
heart to what CAN BE, not just what is. And after you do that, and
If they tell you no, it is not you that is closed, but the prospect is.
They are closed to creating their Dreams and building a life of
Success. They live a life of permanent hope, not Powerful
People are looking for someone to recognize and praise
their efforts. The word YOU pays attention to that person,
and drives value to their life in ways we could never
comprehend. Their name is also a Value Drive. Use the
word You a lot, and you will become a pied piper.
48) “MLM Success is about 2
words: I Understand."
People today want to be understood. They wan to feel like
they matter. And the greatest 2 words you can say, are "I
understand." Agree with them in part, by jumping over to
their side of the fence, and seeing it from their perspective.
You may not totally agree with their view, but you can
understand it, and that will go a long way to connecting you
to that prospect. Understand first, then take a stand
second, with that in mind.
49) “MLM Success is about 3
Words: Yes you can."
There are people out in the world that have never really
succeeded at much of anything. They have built a "Doubt
Wall" around them, and it is tough to penetrate. But these
two words can. "Yes you can" are three words that are
music to people's ears. When they realize that someone is
telling them they can do it, and will help them, it turns on a
Fire that will burn a hole in that Wall of Doubt, and then,
they can walk through to freedom.
50) "MLM Success is about 4
words: I BELIEVE in you."
Many people today go through their whole life without
hearing these words. You become the beacon of hope that
they are looking for. And if they do not believe in
themselves, "Lean on my belief while we are building
51) "MLM Success is about 5
words: Let us do this together."
People are looking for partnership in this business. When
you say these words, it does one thing: REASSURES
them. And that is what people are looking for- reassurance
you will be there, and help them. Together is another way
of saying, "To Gather." That is what you will do if you say
that word- gather lots of Success
52) “MLM Success is about being
excited every day and feeling as if it’s
your 1st day as a distributor every
When you feel and you are exited you will attract excited people
into your organization. Most people like to hang out with excited
and happy people. If you are or you are not this will show in the
way you walk, talk etc. and it will affect your results accordingly.
53)“MLM Success is about NEVER,
NEVER, NEVER giving up, giving in,
giving out, or giving way. It is about
Here is a Billion Dollar Secret: When you feel like giving up-
GIVE MORE! When you feel like giving in- GIVE MORE!
When you feel like giving out- GIVE MORE! when you feel
like giving way- GIVE MORE! Give more heart, focus,
effort, time, belief, and action! You WILL Succeed in MLM !
3 Golden rules