10 tips on writing by David Ogilvy

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TIPS ON WRITING DavidOgilvy’s 10
“ 1962,TIMEMAGAZINE Ogilvyisthemost sought-after wizardintoday's advertising industry
INOTHERWORDS Ogilvywas theoriginal MADMAN
Ogilvysenta memotohis employees: IN 1982
“Peoplewho thinkwell, writewell.
“Goodwritingis notanaturalgift. Youhavetolearn towritewell.
TIPS FOR WRITING 10
Readthe Roman-Raphaelson bookonwriting. Readitthreetimes. tweettip
Writethewayyoutalk. Naturally. tweettip
Useshortwords, shortsentencesand shortparagraphs. tweettip
Neverusejargon wordslikereconceptualize, demassification,attitudinally, judgmentally. Theyarehallmarksof pretense. tweettip
Neverwritemorethan twopagesonanysubject. tweettip
Checkyourquotations. tweettip
Neversendamemoon thedayyouwriteit. Readitaloudthenext morning — andtheneditit. tweettip
Ifitissomething important,geta colleaguetoimproveit. tweettip
Beforeyousendyour letteroryourmemo, makesureitiscrystal clearwhatyouwantthe recipienttodo. tweettip
IfyouwantACTION, don’twrite. Goandtelltheguywhat youwant. tweettip
Thankyoufor theinspiration.
Ireadthebook I’m usingthetips
Theyhelpedme runmycompany
It’scalledPrezly LikeElvisPresley
It’scalledPrezly Ouronlinetoolhelpsyou shareyourbrands’stories
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10 tips on writing by David Ogilvy

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On September 7th, 1982, legendary 'Mad Man' David Ogilvy sent an internal memo to all agency employees, titled “How to Write”. Here are 10 hints to help how to write.

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