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TIPS
ON
WRITING
DavidOgilvy’s
10
“
1962,TIMEMAGAZINE
Ogilvyisthemost
sought-after
wizardintoday's
advertising
industry
INOTHERWORDS
Ogilvywas
theoriginal
MADMAN
Ogilvysenta
memotohis
employees:
IN 1982
“Peoplewho
thinkwell,
writewell.
“Goodwritingis
notanaturalgift.
Youhavetolearn
towritewell.
TIPS
FOR
WRITING
10
Readthe
Roman-Raphaelson
bookonwriting.
Readitthreetimes.
tweettip
Writethewayyoutalk.
Naturally.
tweettip
Useshortwords,
shortsentencesand
shortparagraphs.
tweettip
Neverusejargon
wordslikereconceptualize,
demassification,attitudinally,
judgmentally.
Theyarehallmarksof
pretense.
tweettip
Neverwritemorethan
twopagesonanysubject.
tweettip
Checkyourquotations.
tweettip
Neversendamemoon
thedayyouwriteit.
Readitaloudthenext
morning
— andtheneditit.
tweettip
Ifitissomething
important,geta
colleaguetoimproveit.
tweettip
Beforeyousendyour
letteroryourmemo,
makesureitiscrystal
clearwhatyouwantthe
recipienttodo.
tweettip
IfyouwantACTION,
don’twrite.
Goandtelltheguywhat
youwant.
tweettip
Thankyoufor
theinspiration.
Ireadthebook
I’m usingthetips
Theyhelpedme
runmycompany
It’scalledPrezly
LikeElvisPresley
It’scalledPrezly
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10 tips on writing by David Ogilvy

On September 7th, 1982, legendary 'Mad Man' David Ogilvy sent an internal memo to all agency employees, titled “How to Write”. Here are 10 hints to help how to write.

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