Social media accounts for twenty-seven percent of all time spent online, so to say that they are an effective marketing resource would be an understatement. Furthermore, pictures obtain far more interaction than posts with simple text. The combination of these two resources make Pinterest and Instagram valuable assets to real estate professionals to connect with consumers. Erica Campbell, real estate social media extraordinaire, explains the best practices of using these social sites for growing your business in this NAR 2013 Presentation.

1. Visual Social Media: Using
Pinterest & Instagram
to Tell Your Story
Speaker:
@ericacampbell

2. Instagram

5. Stats

6. How It Works
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Snap a photo with your mobile phone
Choose from 20 different filters to transform the image
Tag the photo with a foursquare location
Include a message and use hashtags
‘Like’ and comment on posts from other users
Search the site and app to discover content

7. Filter Options

8. Filter Options
Before
After

9. Import Video From Library & Filter Options

10. Automatic Straightening

11. Anatomy of an Instagram Profile

12. Anatomy of an Instagram Profile (Mobile)
Profile
Pic
Company
Name,
Profile,
URL
Photos
Followers &
Following

13. Anatomy of an Instagram Profile

14. 10 Photo & Video Ideas

15. 1. Contact Information

16. 1. Contact Information

17. 2. Listings

18. 2. Listings

19. 2. Listings

20. 3. Open Houses & Events

21. 3. Open Houses & Events

22. 3. Open Houses & Events

23. 4. Staging

24. 5. Sold Homes

25. 5. Sold Homes

26. 6. Happy Client

27. 7. Behind the Scenes

28. 8. Neighborhoods & Views

29. 9.Sneak Peak

30. 10. Restaurants

31. Apps & More

32. Share Your Photos & Videos

33. Postagram

34. Postagram

35. Photo Editing Apps

36. Pinterest

41. Set Up Your Business Account

42. Create an Account

43. Verify Your Website
Source: Pinterest

44. Add the Pin It Button to Your Website
Source: Pinterest

45. Source: Pinterest

46. 10 Board Ideas

47. 1. Introduce The Team

48. 2. Showcase Listings

49. 3. Customer Testimonials

50. 4. Lifestyle Content
• Seasonal Boards
• Home Décor
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Small spaces
Closets
Kitchens
Wine cellars
• Recipes
• Hobbies
– Fashion/Style
– Luxury Cars
– Sports
• Landscaping
• Crafts/DIY Projects

51. 5. Local
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Cities
Neighborhoods
Dining Guide
Shopping
Nightlife
Events
Entertainment
Schools
Local Businesses
Beauty/Spas
Professional/Home
Services

52. 6. Real Estate Advice

53. 6. Real Estate Advice & Insight

54. 7. Include Video
• Home Tours
• Neighborhood
Tours
• Home Inspection
Finds
• Décor for Small
Spaces
• Client Interviews

55. 7. Include Video

56. 8. Open Houses

57. 9. Marketing Ideas

58. 10. Staging Ideas

59. Share Your Pins

60. Resources
Connect.Homes.com/Learning

61. ™
Homes Connect Fusion Website
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Utilizes the latest in
responsive design
technology
Accommodates all
devices, including mobile!
Innovative, eye-catching
layouts and design
schemes tailored to your
local area and brand
identity
Website will load faster on
all devices

62. WIN A $250 GIFT CARD!
Tag yourself or comment on
a Homes.com photo booth
picture for a chance to
WIN $250 VISA Gift Card!
Facebook/HomesPro

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64. Local Ads
Text 'HGTV' to 47368 to Enter!

65. /EricaCampbell
@EricaCampbell
Erica Campbell Byrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum