Online Marketing:
                           Getting Started with Social Media

                                  Business...
Quick introduction
•      Kirsti Scott, Founder and Creative Director at Scott Design
•      20 years of experience in des...
What’s the big deal about online search?
•  92% search online
   before making decisions
•  Search engines nd
   content, ...
Online Marketing
•  Websites – can cost from $1,000 to $250,000
•  E-mail, banner ads, video, Flash demos – design costs
•...
Bene ts of Social Media Marketing
•      Lets you control online information about your company
•      Drives traffic to you...
Social Networks Overview




© Copyright Scott Design Inc.
Social Networks




© Copyright Scott Design Inc.
Top free tools – these provide a great foundation
•      LinkedIn
•      Facebook
•      Twitter
•      Blogs
•      Local...
LinkedIn

                   A business network with 41 million members
                       in over 200 countries and t...
LinkedIn
Pro le
•  Online
   resumé
•  Send
   messages or
   add members
   to your
   network
•  Ranks high in
   search...
LinkedIn
Company
•  Brief
   company
   overview
•  Lists your
   employees
   who have
   pro les
•  You and
   customers...
LinkedIn
Answers
•  You can ask
   questions
   and answer
   others
•  Great way
   to interact
   with your
   peers and...
LinkedIn
Group
•  People
   with a
   common
   interest
•  Join in
   discussions
   or share
   news and
   events
•  Ge...
Facebook

                           Facebook helps you connect and share
                                with the people ...
Facebook
Pro le
•  For work
   and/or
   personal use
•  Connect with
   “friends”
•  Posts on your
   wall appear
   on y...
Facebook
Group
•  A place to
   join in
   discussions
   or share
   news and
   events
•  Posts
   appear
   on all
   m...
Facebook
Fan Page
•  For a
   company,
   celebrity,
   or product
•  Post
   events,
   news,
   discussions
•  All posts...
Twitter

                 Twitter is a service for friends, family, and
              co–workers to communicate and stay c...
Twitter
Pro le
•  Post short
   messages
•  Follow
   messages
   from
   others
•  Share links,
   news, and
   events


...
Twitter
National
•  Connect
   with
   customers
   through
   discussions,
   service,
   product
   news,
   contests,
 ...
Twitter
Local
•  Announce
   specials,
   location of
   their food
   trucks
•  Expanded
   local
   business
   and now
...
Twitter
Charity
•  Raise
   awareness
•  Created
   event that
   raised
   $250K in
   one day
•  Share
   videos of
   d...
Blogs

                 A website, maintained by an individual or
             organization, with regular entries of comme...
Product
Blog
•  Announce
   products
•  Share
   photos and
   videos of
   events
•  Write
   articles
•  Local tip:
   U...
Service
Blog
•  Share expertise
   in their industy
•  Provide links to
   website and
   information of
   interest to th...
Local Search

                                Help customers nd you on Google.
                                Create a bu...
Google
Local
•  A map-based
   listing
•  Location,
   website,
   phone
   number,
   coupons,
   photos, and
   videos
•...
Yelp

                      The fun and easy way to nd, review, and
                     talk about what’s great – and not...
Yelp
•  Listing with
   info about
   you
•  Add coupons,
   photos, and
   videos
•  Users can
   provide
   reviews
•  G...
Getting Started

                                What do I do now?




© Copyright Scott Design Inc.
5 Quick steps to get online
•  Sign up for LinkedIn, Facebook, Twitter, a Cruzio blog, local
   search sites (GetListed.or...
Useful Links
•  LinkedIn.com, Facebook.com, Twitter.com, Cruzio.com,
   GetListed.org, Yelp.com
•  Social Media Quickstart...
Thanks!

                                www.hotdesign.com
                                blog.hotdesign.com




© Copyri...
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Social Media Marketing Tools

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An introduction to the most popular social media tools today: LinkedIn, Facebook, Twitter, blogs, local search, and online review sites. Learn what you use each one for to promote your business.

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Social Media Marketing Tools

  1. 1. Online Marketing: Getting Started with Social Media Business Professionals of Santa Cruz County Meetup • July 22, 2009 © Copyright Scott Design Inc.
  2. 2. Quick introduction •  Kirsti Scott, Founder and Creative Director at Scott Design •  20 years of experience in design and marketing •  Scott Design creates integrated marketing programs •  Our clients are technology and B2B companies © Copyright Scott Design Inc.
  3. 3. What’s the big deal about online search? •  92% search online before making decisions •  Search engines nd content, categorize it, and connect people with what they need •  Try to rank in the top 10 for search terms by creating useful content, using words your customers use © Copyright Scott Design Inc.
  4. 4. Online Marketing •  Websites – can cost from $1,000 to $250,000 •  E-mail, banner ads, video, Flash demos – design costs •  Social networks – no hard costs, just the time to write © Copyright Scott Design Inc.
  5. 5. Bene ts of Social Media Marketing •  Lets you control online information about your company •  Drives traffic to your website through links •  Improves your search engine rankings •  Lets you join the conversations already going on online © Copyright Scott Design Inc.
  6. 6. Social Networks Overview © Copyright Scott Design Inc.
  7. 7. Social Networks © Copyright Scott Design Inc.
  8. 8. Top free tools – these provide a great foundation •  LinkedIn •  Facebook •  Twitter •  Blogs •  Local search engines •  Yelp © Copyright Scott Design Inc.
  9. 9. LinkedIn A business network with 41 million members in over 200 countries and territories around the world. © Copyright Scott Design Inc.
  10. 10. LinkedIn Pro le •  Online resumé •  Send messages or add members to your network •  Ranks high in search engines © Copyright Scott Design Inc.
  11. 11. LinkedIn Company •  Brief company overview •  Lists your employees who have pro les •  You and customers can nd each other © Copyright Scott Design Inc.
  12. 12. LinkedIn Answers •  You can ask questions and answer others •  Great way to interact with your peers and potential customers © Copyright Scott Design Inc.
  13. 13. LinkedIn Group •  People with a common interest •  Join in discussions or share news and events •  Get a daily e-mail with discussions © Copyright Scott Design Inc.
  14. 14. Facebook Facebook helps you connect and share with the people in your life. © Copyright Scott Design Inc.
  15. 15. Facebook Pro le •  For work and/or personal use •  Connect with “friends” •  Posts on your wall appear on your friends’ walls © Copyright Scott Design Inc.
  16. 16. Facebook Group •  A place to join in discussions or share news and events •  Posts appear on all members’ walls © Copyright Scott Design Inc.
  17. 17. Facebook Fan Page •  For a company, celebrity, or product •  Post events, news, discussions •  All posts appear on fans’ walls © Copyright Scott Design Inc.
  18. 18. Twitter Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? © Copyright Scott Design Inc.
  19. 19. Twitter Pro le •  Post short messages •  Follow messages from others •  Share links, news, and events © Copyright Scott Design Inc.
  20. 20. Twitter National •  Connect with customers through discussions, service, product news, contests, tips, and more © Copyright Scott Design Inc.
  21. 21. Twitter Local •  Announce specials, location of their food trucks •  Expanded local business and now going into other cities © Copyright Scott Design Inc.
  22. 22. Twitter Charity •  Raise awareness •  Created event that raised $250K in one day •  Share videos of drilling wells in Africa © Copyright Scott Design Inc.
  23. 23. Blogs A website, maintained by an individual or organization, with regular entries of commentary, descriptions of events, or other material such as graphics or video. © Copyright Scott Design Inc.
  24. 24. Product Blog •  Announce products •  Share photos and videos of events •  Write articles •  Local tip: Use a Cruzio blog © Copyright Scott Design Inc.
  25. 25. Service Blog •  Share expertise in their industy •  Provide links to website and information of interest to their potential clients •  Allow users to subscribe to their blog via e-mail or RSS © Copyright Scott Design Inc.
  26. 26. Local Search Help customers nd you on Google. Create a business listing to be sure local customers nd you. © Copyright Scott Design Inc.
  27. 27. Google Local •  A map-based listing •  Location, website, phone number, coupons, photos, and videos •  Users can provide reviews © Copyright Scott Design Inc.
  28. 28. Yelp The fun and easy way to nd, review, and talk about what’s great – and not so great – in your area. © Copyright Scott Design Inc.
  29. 29. Yelp •  Listing with info about you •  Add coupons, photos, and videos •  Users can provide reviews •  Good reviews push you to top of the list © Copyright Scott Design Inc.
  30. 30. Getting Started What do I do now? © Copyright Scott Design Inc.
  31. 31. 5 Quick steps to get online •  Sign up for LinkedIn, Facebook, Twitter, a Cruzio blog, local search sites (GetListed.org), and Yelp •  Fill out the basic information (you can add more later) •  Join groups of peers and/or customers •  Listen and get a feel for discussion etiquette •  Get social by joining into conversations © Copyright Scott Design Inc.
  32. 32. Useful Links •  LinkedIn.com, Facebook.com, Twitter.com, Cruzio.com, GetListed.org, Yelp.com •  Social Media Quickstart Guide - 6 tools you need http://tinyurl.com/smquickstart •  Getting started with social media http://tinyurl.com/smgetstart •  5 Reasons companies should do social media marketing http://tinyurl.com/smwhy © Copyright Scott Design Inc.
  33. 33. Thanks! www.hotdesign.com blog.hotdesign.com © Copyright Scott Design Inc.

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