2. Front Cover - Coldplay - Mylo Xyloto
•
The front cover of the
digipak shows a random
background created by a
colour scheme of spray paint
and electric/neon colour tones,
this is very effective in drawing
the audience in, as it is eye
catching.
• The key theme of the cover,
•
Also the overall background of
the digipak front cover shows a
clear reference to graffiti. This
is because the band ‘Coldplay’
are of the alternative rock
genre and they are trying to
target their teenage audience
by giving them something they
can relate to, in the graffiti
element of the cover.
•
One of the main positives of
this front cover is that the
album title ‘Mylo Xyloto’ is very
large and since it is seethrough it goes well with the
background colour scheme.
with the bright vivid colours
highlights that songs such as
‘Paradise’ that are included in
the album are uplifting and
aspiring. Meanwhile, Coldplay
would of wanted it to be an
explosion of vibrants colours
as a counterpoint to the
subdued colour palette of Viva
La Vida, their last album.
3. Inside Cover
•
The inside cover keeps the
theme of the busy, bright,
neon graffiti background
consistent throughout the
digipak. This is also
shown,with both the front
cover and inside cover, as
they both make the title of the
album stand out. With the
inside cover using the large
capital bubble writing, M and X
which is the first letter of each
word of the album title.
•
Also the simple background
highlights the bands
professionalism and class, as
they do not feel the need to
use their album digipak cover
as a tool to promote
themselves.
4. Back Cover
•The song titles are clearly
listed in the same bubble font
that is used throughout to
keep the consistency.
• Once again the theme is
used on the back cover as
well as the front and inside.
This creates a very
professional image of the
band and the simplicity of
the Coldplay digipak is very
effective.
•It looks very effective with
the bubble font and is a font
associated with the band
‘Coldplay’ because they use
it in most of their album
covers. While it also
promotes them as a unique
and whacky band that are
different from the usual
mainstream band.
5. Front Cover - Jay-Z - The Blueprint 3
•
•
The front cover of the digipak
shows one main image of the
artist ‘Jay-Z’ as he is the brand
identity of the product. This is
current in most rap album
covers as the album digipak is
used as a promotional device to
promote the artist’s brand
identity.
• The black and white
theme is consistent with
the song “Forever Young”
that is included in the
album.
The use of the 3 red lines and
the background collage
symbolises the albums title “The
Blueprint 3”, which is also
written quite bold in the top left
corner of the front cover.
• The front cover has the
parental advisory explicit
lyrics logo at the bottom
left, to illustrate that the
songs within the album
contain swearing.
•
The artist’s website is at the
bottom left of the cover
highlighting his success, that
has led to his high status in
stature. This success is also
shown with the clothes the
artist’s is wearing and the
jewellery.
6. Inside Cover
•
The front cover of the digipak
shows various different musical
instruments, highlighting that his
music contains elements of all
types of music.
•
The use of the 3 red lines and the
background collage symbolises
the albums title “The Blueprint 3”,
which is also written quite small in
the top right corner of the front
cover.
•
The artist’s name ‘Jay-Z’ is small
at the top left of the front cover of
the digipak. Yet, it is not very big,
showing that the album cover is
not a tool by the artist to promote
their image. Instead it is used to
advertise their music with the use
of the musical instruments.
• The black and white
theme is consistent with
the song “Forever Young”
that is included in the
album.
7. Back Cover
•
•
The back cover keeps the theme
throughout the digipak
consistent, with the simple black
and white colour scheme being
effective and efficient.
The only bad thing about the
back cover of Jay-Z ‘The
blueprint 3’ album is that the
song titles are hard to read
because of the black lines going
through the writing.
•The album logo is shown on every stage
in the digipak cover to constantly promote
the artists music and to further enhance
the status of Jay-Z’s brand.
8. Front Cover - Ellie Golding - Bright Lights
•
•
•
•
The colour scheme used on the front
cover go well with the relaxing
theme, with the bright colours
symbolising the songs being
uplifting.
The text ‘Ellie Goulding’ is big and
bold, contrasting the background.
This is because the artists is the
branding identity of the album, as
she is the selling point and main
focus. The album title is in a smaller
font underneath the artists name,
showing it is important but not as
important as her image.
The front cover of this album
cover has one main large image
of the artist, Ellie Goulding. This
is to promote her brand image,
which is herself.
The image on the front cover
gives a feeling of carefree and
relaxation, which is what the
artist wants her audience to feel
when listening to her music.
9. Inside Cover - CD
•
The text ‘Ellie Goulding’ is in
a bigger and bolder font than
the tittle of the album which
is ‘Bright Lights’. This is
because the artist is the
branding identity of the
album, she is the selling
point, so her name is in bold
as it implies it is the most
important thing on the front
cover.
• The bright colour (yellow) used
for the background of the CD
keeps the theme throughout
consistent and symbolises the
album title.
10. Back Cover
• The back cover is very simple,
keeping with the theme of the
rest of the digipak. The album
title ‘Bright Lights’ is symbolised
with the use of the dots coming
out from the background colour
scheme.
• The song titles are a bright gold
colour in capital letters, making
them very clear and readable.
Also the colour palette used for
the words is keeping with the
rest of the album digipak, in
order to make it look
professional and current.
• The small print at the
bottom of the back cover
highlights her success as it
has her own website address.
Also it makes Ellie Goulding
look professional with her
record label logo.
• On the side of the back
cover there is the artist name
‘Ellie Goulding’ this is
significant to the promotion of
the album as it is her brand
image that sells the product.
