In the public sector, converting your audience to action can have life-changing and life-improving results. Your conversions could help keep people safe, healthy, informed and aware. Here are 9 ways to convert more people and make an even bigger impact.

1. TO CONVERT
your audience
9WAYS

2. govdelivery.com
It helps keep people safe, healthy,
and informed.
In the public sector, converting
audience actionto
can have life-changing and life-improving
results.
Conversion Counts{ }
{ here’s 9 ways how }

3. govdelivery.com
Reactivate
LAPSED BUYERS
Active before - but not anymore
The trick is to reactivate them and they
might just need an extra push.
1{ Who lapses? }
Lots of People.

4. govdelivery.com
Give Them a Nudge
Collect customer data.
Segment your audience.
Test strategy, measure response.
Invest in technology to automate.
{ }

5. govdelivery.com
Connect & Convert
of transactions by repeat
shoppers started with an email.
{ }
EMAIL SOCIAL MOBILE
Usually the best way
to reactivate lapsed
buyers.
Pick the channels
popular with your
audience.
One text, many
conversions.
30%
Forrester

6. govdelivery.com
People start a transaction and don’t finish for any
number of reasons.
2Rescue that
ABANDONED CART
Ran out of time.
Got sidetracked.
Saving it for later.
Changed their minds.

7. govdelivery.com
Cart Abandoners Present Big
Opportunities
MNsure uses
GovDelivery to power
cart abandon emails to
in-process enrollees.
30%
More than 1/3 of cart
retrieval emails result
in purchases. *
These emails had
higher open rates than
any other messages
they sent.
* SaleCycle

8. govdelivery.com
Convert Carts to Transactions
Use technology to send timed,
automated email nudges.
{ }
Promote immediacy
Engage audiences within 24 hours.
260%
Increase in conversion rates
from using unique offers.

9. govdelivery.com
When you’ve got your audience’s attention, it’s time
to cross-sell and upsell.
3Cross-sell
AND UPSELL
CROSS-SELL UPSELL
Promote a service similar to
something your audience
selected.
Offer your audience a service
in addition to something
they’ve selected.

10. govdelivery.com
Benefits of cross-selling and upselling for the public
sector:
Not Just for the Private Sector{ }
Improve order totals.
Give your audience
more options.
Boost conversion rates.
Provide audiences with
what they need.

11. govdelivery.com
Public sector organizations can use cross-promotion to
gain new subscribers.
Make An Impact{ }
DEPARTMENT OF
NATURAL RESOURCES
If a person reserves a
campsite, then promote a
fishing license.
DEPARTMENT OF
LABOR
If a person applies for an LLC,
then offer content on
business insurance.
{ Real life examples }

12. govdelivery.com
Your relationship with your audience is always changing
and your audience’s journey is always evolving.
4Manage Customer
LIFECYCLES
{ Don’t just keep up - Get ahead. }

13. govdelivery.com
Some of your audience is new, some familiar, some in-
between. Drive engagement at each stage of their journey:
Deliver at Different Stages{ }
AWARENESS CONSIDERATION
ADOPTION
ADVOCACY USE
1 2
3
5 4

14. govdelivery.com
Track each customer’s digital behavior and target
messages for each stage.
Provide a Relevant Journey{ }
UNITED STATES CONSUMER
PRODUCT SAFETY COMMISSION
New moms and dads can get safety alerts
for their newborns – later, they can receive
alerts about toddler toys.
{ Real life example }

15. govdelivery.com
E-receipts and order confirmations aren't just digital best
practices for the private sector anymore.
5Provide E-receipts &
ORDER CONFIRMATIONS
PRIVATE SECTOR PUBLIC SECTOR
Email
receipts
a-er
in-­‐store
purchases
and
order
confirma5ons
a-er
online
purchases.
E-­‐receipts
and
order
confirma5ons
provide
an
opportunity
for
accessibility
and
convenience.

16. E-Receipts and order confirmations land right in your
audience’s inbox, which means you can:
Link your audience to your website or a survey.
Cross-sell or upsell.
Capture information.
Save paper, cut costs.
E-Receipts Make it Easy

17. govdelivery.com
Keep the design simple.
Use a secure platform.
Add information about related services.
Include clear calls to action.
Make it easy for your audience to connect.
The ABCs of E-Receipts{ }

18. govdelivery.com
Web and portal notifications engage your audience through
automated messages like:
6Nurture with
NOTIFICATIONS
Account
Creation
Alerts
Password
Resets &
Reminders
New
Information
Thank You
Messages
General
Alerts

19. govdelivery.com
You can automate web notifications to:
of respondents couldn’t complete an online
transaction because of a forgotten password.50%
An Automated Advantage{ }
The Ponemon Institute
Streamline your communications.
Serve your audience in a convenient way.
Provide personalized, useful content.

20. govdelivery.com
While not relevant to all public sector organizations,
tax and grant notifications help:
7Don’t forget
TAXES & GRANTS
Improve the
audience experience.
Give on-time tax
payments.
Give more people
access to resources.

21. govdelivery.com
Everyone pays taxes – notifications help improve on-time
payments.
Widespread & Important{ }
Grants provide valuable help – notifications increase the
number of applications.
Federal income tax
State income tax
Payroll tax
Unemployment tax
Sales tax
Foreign tax
Students
Nonprofits
The arts
Research
Career development
Industries

22. govdelivery.com
Email and text notifications for taxes and grants help
your audience:
Get the Word Out{ }
Juggle deadlines.
Keep track of requirements.
Access help when they need it.
Take advantage of new opportunities.

23. govdelivery.com
of Americans own a mobile device.
– Pew Research Center
8Engage &Convert
ON THE GO
90%
Put your messages in the hand of your audience
using mobile.

24. govdelivery.com
Mobile applications for the public sector make it easy to:
Transform the Citizen Experience{ }
Improve
Accessibility
Modernize Service
Delivery
Enhance Citizen
Experience

25. Use a communication platform to automate mobile alerts,
text alerts and social posts to:
Big Human Impact
Little Human Intervention
Accelerate and
streamline usage of
online services.
Inform and engage
citizens to drive
changes in behavior.
Increase
contributions of your
community.

26. govdelivery.com
US citizens need licenses and permits to:
9Digitize license
RENEWALS/ REMINDERS
Drive Operate a
business
Operate a
boat
Hunt Fish

27. govdelivery.com
Automated Renewals{ }
Keep track of renewal deadlines and
requirements for different licenses and permits.
Complete convenient online forms.
Automated renewals offer more convenience for your
organization to:

28. govdelivery.com
Automated renewals offer more convenience for your
organization to:
Automated Renewals{ }
Send targeted communications.
Reduce administrative costs like postage.
Measure results.
Capture more information.
Increase on-time renewals.

29. govdelivery.com
TO CONVERT
your audience9WAYS
Reactivate
LAPSED BUYERS1
2Rescue that
ABANDONED CART
3Cross-sell
AND UPSELL
4Manage Customer
LIFECYCLES
5Provide E-receipts &
ORDER CONFIRMATIONS
6Nurture with
NOTIFICATIONS
7Don’t forget
TAXES & GRANTS
8Engage &Convert
ON THE GO
9Digitize license
RENEWALS/ REMINDERS

30. We hope you found these 9 Ways to Convert Your
Audience helpful.
Ready to Convert?{ }
9 Ways to Convert Your Audience
Learn more about GovDelivery and converting your
audience to action:
{ read a detailed recap on our blog }
Send
us
a
note
info@govdelivery.com
Visit
us
at
govdelivery.com