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Nonprofit Marketing Plan Template

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Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps.

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Nonprofit Marketing Plan Template

  1. 1. 1,2,3Marketing Tree !!!"#$%&()%*+,-(."#)/0123"456"7528
  2. 2. 1, 2, 3Everyone uses slightly differentwords to talk about what theydo. For simplicity, we use“organization” to refer to anonprofit or a foundation,and “supporters” to refer to donors/volunteers/patrons, etc. What do a tree and marketing have in common? Anyone can plant a tree and anyone can do marketing. The trick in both cases is knowing how to make it grow and thrive. With the 1, 2, 3 Marketing Tree, you can market your mission with confidence. 1 Define WHAT marketing success looks like for your organization. 2 Identify WHO you need to reach for your marketing to be successful. 3 Figure out HOW to most effectively reach your ideal supporters. First thing’s first — turn the page and do the 1, 2, 3 Marketing Assessment. /0/!!!"#$%&()%*+,-(."#)/0/123"456"7528
  3. 3. WHO HOW WHAT 2. __________ 3. __________1. __________ 8. __________ 4. __________6. __________ 10. __________ 5. __________7. __________ 13. __________ 9. __________11. __________ 15. __________ 14. __________12. __________ TOTAL: ________ TOTAL: ________TOTAL: ________ /0/!!!"#$%&()%*+,-(."#)/0/123"456"7528
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